E-mail newsletter ad network PennMedia joined the many ad-supported plays moving into the research biz. Read More...
View articleIf you're able to capture good-quality, targeted search engine traffic, you're well on your way to reaching your branding and other marketing objectiv...
View articleExcite@Home's online ad network and technology unit comes under class-action scrutiny for its cookie practices. Read More...
View articleExperts from Cahners In-Stat and Dataquest agree that cable modems and DSL will drive high-speed Internet market in the US, but the reasons they give ...
View articleAs unglamorous as search traffic may be from a creative perspective, paid links (especially performance based) continue to offer more options to adver...
View articleDirect marketers in any medium want to test ad variables. Call it a primal urge to isolate and measure. But for too long, the email newsletter environ...
View articleThe company lands an additional sales channel for its automated,aggregated buying service. Read More...
View articleHow do you further engage customers in conversations with you and with each other about you? Learn specific areas where conversations can be joined or...
View articleWith warnings that it needs an infusion of $50 million hanging in the air, marchFIRST instituted an employee stock option re-issuance program to keep ...
View articleLocation-based wireless marketing and content play Sonata today confirmed reports that it has cut one-third of its workforce amid a rough season for a...
View articleThe start-up will offer optimizationfeatures to its self-service ad buying and serving system. Read More...
View articleResearch shows that the behavioral and attitudinal patterns of certain people called "e-fluentials" can influence others on the Internet. Learn more a...
View articleRemember the push technology debacle? Wireless marketers are, in many ways, repeating the errors of long-gone push vendors. And those who ignore histo...
View articleThe ad serving firm is teaming with a UK company that is trying a familiar business model. Read More...
View articleThe online marketing company decried what it said were "extortionate vigilante" actions by the anti-spam group. Read More...
View articleEntrepreneurially inclined? Great. But in your enthusiasm, don't forget that while the Internet changes a lot of the rules, it doesn't change this one...
View articleCanada is the most wired country in the world, according to a survey by PricewaterhouseCoopers, thanks to a rush of Internet adoption in Quebec and a ...
View articleIBM will offer Akamai's streaming media services to its Web hosting customers worldwide. Read More...
View articleCo-founder Pinkwater is out as CEO at the year-old I-shop; a former industry analyst will take over. Read More...
View articleIn setting up and managing your affiliate program, don't overlook something absolutely crucial: building a personal network in the affiliate marketing...
View articleWhen are wireless ads valuable to you? It all has to do with local advertising, promotions, and place-based advertising based on your consent and pref...
View articleThe anti-spam organization added several 24/7 mail servers to itsRealtime Blackhole List for alleged violations. Read More...
View articleThe perceptions wireless users have of mobile technology differ around the world, according to a report by The Boston Consulting Group, which also fou...
View articleWhat's the likely benefit of a more informed customer? One who's more satisfied. So what background knowledge should people have to recognize just how...
View articleNet Perceptions and Trigent; iBoost.com acquires an ad exchange;Clientize bows marketing suite. Read More...
View articleAfter consumers have signed up for your mailing list, they expect to receive relevant, timely messages. But determining what's relevant isn't always e...
View articleDCLK and a major offline consumer goods firm will tell offlinemarketers how their Web spending affects sales. Read More...
View articleDot-com start-ups generally don't have the time to wait for a deal to turn around; they need to show results right away. Consider employing a buy cycl...
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