Richard is a man with a mission. And that mission is to spare other small-business owners some of the hard lessons he's learned over the past five yea...
View articleAT&T is breaking up again. It's ironic that its corporate symbol looks like an idealized Death Star from "Star Wars." The thousands of ISPs and optica...
View articleThe firm continues online ad firms' efforts to boost their direct marketing capabilities. Read More...
View articleThe quality of your affiliates may be more important than the quantity. And the epitome of high-quality affiliates is the super affiliate, a precious ...
View articleThe recent launch of Whack-a-Flack, a marcom PR play, generated fantastic response for e-tractions. The Whack-a-Flack game invites journalists to thro...
View articleAs wireless technology hype builds in the United States, it instills every dot-com company with the conviction that it must include wireless commerce ...
View articleNow here's an email campaign worth writing home about. What started off as a personal vacation turned into an email-documented journey and a way of li...
View articleOne of the biggest threats to the online advertising industry is the exclusive use of the click-through rate (CTR) as a success metric. We all know th...
View articleSome of you may not consider customer service as part of marketing. Blake argues that customer service is the cornerstone of a company's "for the user...
View articleEngage looks to outflank a larger competitor and boost European technology sales. Read More...
View articleThe e-mail marketer snags a cool 2.9 million potential customers and a wealth of consumer information. Read More...
View articleTwo companies with a lot invested in the online behavior of men -- ESPN and Buy.com -- have done surveys examining how men use the Internet for (what ...
View articleThe Microsoft subsidiary will reimburse customers and launch a consumer education campaign, after the FTC charged it with deceptive advertising. Read ...
View articleEverything's ready. The financing's long been in place. The technology, supplier relationships, and distribution channels are set up. The media strate...
View articleAs more and more web sites join the web -- currently about 300,000 home pages are added each week -- and more and more people go online to shop for se...
View articleWhen neighborhood grocery stores grew into supermarkets, consumers became frustrated that it took so long to find what they wanted. Then smaller conve...
View articleNetscape Nabs LifeMinders; Sci-Fi Taps Chiat/Day Read More
View articleDoubleClick adds another top-line property to its technology roster. Read More...
View articleO joy. Our politicians have discovered email. The next two weeks will see bipartisan spam wars in the U.S. as both parties try to get out the vote in ...
View articleWhat do you do when you've got a big marketing need but not a big marketing budget? Sometimes money's so tight in an organization that hiring full-tim...
View articleLast week, Dynamic Logic, AdRelevance, and 24/7 Media presented a paper titled "The Five Golden Rules for Online Branding," describing the characteris...
View articleA leading loyalty marketer joins the flock migrating to wireless. Read More...
View articleAmerican Online lays out its vision for the future of advertising. Read More...
View articleWhat's the answer to securing long-term permission? One word: trust. This year billions of dollars are being spent on solutions to help customers and ...
View articleJanet and Nancy asked readers for input on ad sales partnerships, and they sure got it! Ad sales networks and rep firms wrote about site publishers' u...
View articleUS small and medium businesses have fallen behind other leading competitive economies, according to a study by AMI-Partners, and the future of ASPs an...
View articleMarketers today have unprecedented levels of access to their customers. Do you want to reach them by phone? By web? Email? Fax? Mail? Wireless messagi...
View articleYou've got a terrific lead generation offer, a great message and great creative, and the perfect target audience. You've got all your ducks in a row, ...
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