The rich media ad technology company hopes to expand sales efforts and spread its ad format to new media. Read More...
View articleAmid a tough quarter for online marketing companies, ad network and server L90 says it will beat quarterly expectations but will still post a sizable ...
View articleOne of the Internet's great promises in the e-commerce arena has been that it will make travel more convenient and cost-effective. The logic is compel...
View articleFord's Firestone ad top on Web; Avenue A, Spark roll out planning products; Universal Home Video taps Promotions.com Read More...
View articleEvery so often you'll have folks come in your door with something completely new: a new form of media, a new technology, a new way of targeting. There...
View articleThe major presidential candidates -- with one notable exception -- signed up to insert brief campaign messages into upcoming e-mail newsletters. Read ...
View articleYou've invested millions in collecting customer data. Now how do you go about using it to grow revenue? One solution on the horizon is event-triggered...
View articleOnline promotional marketer ClipACoupon.com will provide its geographically targeted coupons on wireless content service AvantGo. Read More...
View articleAnother example of direct mailers leveraging offline strengths on the Web. Read More...
View articleKnowledge IS power. If you've ever negotiated anything, you know how true that is. So what should you know about a publisher BEFORE hammering out an o...
View article"When it says 'click the right mouse button,' do they mean MY right or theirs?" "Where's the ctrl-alt-delete key?" "Can you help me find my document? ...
View articleIt's a pleasure to watch figure skating because the skaters move so gracefully from one step into the next, seemingly without effort. They don't move ...
View articleOnline financial services customers are initially motivated by price sensitivity, but that influence declines as online customers realize the benefits...
View articleBill is less a futurist than a right-around-the-corner-ist, but he decided to test his predictive mettle and take a look into the rich media future. S...
View articleThe demand for profitability brought about by the stock market meltdown is causing many dot-coms to re-examine their business models, monetizing at ev...
View articleWeird question? Yes and no. We know that computers are good at storing and displaying information, connecting us with others, and crunching numbers. B...
View articleInternet usage and PC ownership show no signs of slowing down, according to a survey by Prudential, which found that nearly half of Japanese household...
View articleA CMGI worried about profits brings two of its companies together. Read More...
View articleMistakes happen. No surprise there. But when they happen to your client in the form of underdeliveries during a crucial make-or-break time period, the...
View articleAping companies like AllAdvantage and the now-defunct mValue, the consumer content portal hopes to further monetize its traffic with a sponsored surfi...
View articleIn a deal that continues the online advertising industry's shifting focus to direct marketing products, the Alley-based e-mail marketer will handle OR...
View articleLack of surprises in bellwether quarterly report brings calm to frenzied sector. Read More...
View articleLast week Neil (a.k.a. "The Blimp Pimp") shared some of his worst marketing missteps, and asked ClickZ readers to share their own. The response from b...
View articleWireless phones may indeed join newspapers, radio, and television as a sponsored delivery medium for information, shopping, and entertainment services...
View articlePR's got a problem. A big one. The explosion of the Internet has irrevocably changed the media landscape, but few PR people seem to realize it. Too ma...
View articleA survey of technology in American households by SRI has found more broadband Internet connections and fewer telephone connections. More evidence that...
View articleThe Euro RSCG-owned PR agency is poised to enter one of the most healthy segments of the online marketing industry. Read More...
View articleThe companies will collaborate to deliver streaming video banner ads based on location and connection speed. Read More...
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