Interactive advertising agency Beyond Interactive has partnered withe-mail marketing company MessageMedia to develop permissionmarketing strategies fo...
View articleOpt-in email marketing company NetCreations Inc. said it hasincreased its PostMasterDirect.com database tomore than five million e-mail addresses of I...
View articleConsumers expect to save money by making purchases online this holiday season, but delivery and customer service hold the key to keeping e-consumers h...
View articleCorporations learn about their offline customers from many sources, collecting data along the way. Everything from how a user initially inquired about...
View articleShares of ad technology company Mediaplex Inc. more than doubledafter its $12 a share initial public offering Friday. Read More...
View articleYou're a girl in a bar on a first date with a promising new guy. The guy says, "I want to know all about you. Tell me everything." Hey, nice guy. Soun...
View articleTheAdStop.com has launched as a freeInternet advertising directory and marketing resource, allowing users tosearch and compare Web advertising opportu...
View articleFlycast Communications signed AntFarmInteractive, CFN, Homestead, iXL, MyHome.com, Nexchange, and VBD as customersfor its Flycast MediaNet, a third-pa...
View articleOnline advertising and direct marketing solutions firm L90 entered into a partnership with Donnelley Marketing to providetargeted advertising services...
View articleGlamour magazine's December 1999 issue will carry an exclusive 39-pageadvertising section for drugstore.com. Read More...
View articleWeb-based affiliate marketing network Commission Junction signed a partnership dealwith marketing agency dvisions Ltd. to expand its affiliatemarketin...
View articleMost arguments concerning the Direct Marketing Association's laissez faire attitude toward unsolicited commercial e-mail (UCE) is over alleged harm to...
View articlePoker.com Inc. established a marketing relationship with 1for1.com Media Exchange to use its Ad-Remoteservice to host and monitor all of Poker.com's a...
View articleThe online world lives and dies by mergers and acquisitions. Every time someone finds a niche, others race to expand the market. That leads to fragmen...
View articleThe increased use of profiles to target web and e-mail audiences brings with it a growing concern over consumer privacy. Unfortunately, we've seen rec...
View articleTeddy Roosevelt once said, "Speak softly, but carry a big stick." That is what a network buy has at the core of its proposition. An aggregate of small...
View articleOnline media planning agency AdValue launched in theUK, offering "sophisticated online targeting and tracking software" for theEuropean market. Read M...
View articleRich LeFurgy knows more than most of the people in the online ad space have forgotten. He helped found both the Internet Advertising Bureau and the P&...
View articleImagine that you’re at your favorite online cheesecake store. You find what you’re looking for, add it to your shopping cart and click "buy." As you f...
View articleOpt-in e-mail marketing company NetCreations Inc. (NTCR) raised $42.9million in an initial public offering of 3.3 million shares. Read More...
View articleAs push comes to shove over the next few Internet years (read: six months), "mail it and editors will read," the paradigm of 20th century public relat...
View articleDigitrends.net released the secondedition of its Interstitial Advertising Report, calling it an "in-depth lookat controversial, yet highly effective i...
View articleNetmarket Group Inc. launcheda $15 million fourth quarter ad campaign to promote two of its onlineconsumer commerce properties -- and Hagglezone.com. ...
View articleThe average total direct compensation for a chief executive officer at a publicly traded Internet company is a relatively modest $1.74 million, accord...
View articleThe Christmas selling season is upon us, and Nick doesn't know whether to smile or run for the hills. While considering his options, he decided to wri...
View articleAd network 24/7 Media Inc. posted a net loss for thethird quarter of $11.7 million, or $0.55 per share, compared to a net lossattributable to common s...
View articleInternational Brands Inc., operator of WorldBestBuy.com, said it is about tolaunch the online mall with a banner campaign on Yahoo! and another 3,500 ...
View articleInteractive agency and site development firm Organic Inc. said it will open an officein Singapore to serve the Asia Pacific region. Read More...
View article