The Travelocity-Preview Travel merger and Microsoft's spinoff of Expedia have refocused attention on the online travel market. Travelocity's sales pro...
View articlePermission e-mail marketing company yesmail.com added four new partners to itsnetwork -- HearMe, MessageMates.com, JobsOnlineand AnyDay.com. Read More...
View articleDuring this last quarter of 1999, we will see more online shopping properties than have ever been on the web to date. You've got Christmas99.com, Holi...
View articleLately, the term "viral marketing" seems to have infected many conversations about Internet marketing. Most of us realize that it's not about cooties....
View articleElectronic marketplaces will propel online energy sales to $266 billion by bringing about higher levels of efficiency in wholesale markets, according ...
View articleLast week, Janet and Nancy told us how to build and create targeted inventory with marketing research. Now they demonstrate how to take that informati...
View articleLexmark International launched its firstglobal campaign to highlight the advantages of its Z Series printers, callingthem "the highest resolution inkj...
View articleAfter two days in fabulous Fiji on the South Pacific, Mike's tying up two days of client meetings. Yep, he's got it rough. And as he looks out at the ...
View articleWe get so caught up with revolution that we forget about the forces of evolution. Not long after the arrival of the web browser, many online marketing...
View articleInternet development and advertising agency Quantum Leap Communications Inc. saidit has been retained by Wal-Mart Stores Inc. to work on asignificant ...
View articleJust acquired by CBS, sweepstakes and portal site iWon.com plans a $40 million-plus advertisingcampaign running from Oct. 11 through April 17, 2000. R...
View articleWeb measurement firm Media Metrix signed a definitiveagreement to acquire closely held AdRelevance, a provider of advertisingmeasurement and intellige...
View articleOgilvyOne Worldwide formed a strategicalliance with Digital Archaeology, a privately heldsoftware company that provides Web-based analytic application...
View articleOnline toy retailer KBkids.com selected Lot21 Interactive Advertising as its firstinteractive agency of record. Read More...
View articleModem Media. acquired MEX Multimedia Experts GmbH, a Germandeveloper of interactive business solutions, for about $5.4 million in cashand common stock...
View articleSocketware Inc. said that Europeanairline carrier Swissair has licensed Accucast as itsoutbound e-mail marketing and messaging solution. Read More...
View articleThe moment of truth. A first month media plan for a big- name (or soon to be big-name) client. They're looking for big. They're looking for bad. They'...
View articleCliff delivered a talk about tailoring web sites to use profile data recently. A question from the audience was: "Do personalized pages take longer to...
View article24/7 Europe named Antti Erdnne, formermanaging director of Finnish online sales company Netbooking, to head itsmobile and digital development and its ...
View articleIn an open letter to ClickZ, Jared Spool challenges a recent ClickZ column which asserts that seeing photographs of happy people enjoying your product...
View articleJanet and Nancy look at the cornerstone of building advertiser value -- information on your target audience. There are a variety of ways to gather inf...
View articleDavid Sarnoff didn't invent the radio, nor did he invent television. What his Radio Corp. of America did in the 1920s was demonstrate the true commerc...
View articleDo you remember being told in school that there are no stupid questions? That every question someone asks is a good question because it helps the unde...
View articleDig deep to figure out what the Internet is built on and you'll find this: It's built on connections between regular people. One thread, one connectio...
View articleDirect e-commerce company XOOM.com and newspaper syndicate United Media said that XOOM.com'sMightyMail division will provide several of United Media's...
View articleLast week, the phrase that pays was evidently something akin to "Yes, Mr. Wetherell, I do have an ad management system that I'd be willing to sell." F...
View articleConsumer unhappiness with the new car market in the UK may lead more automobile buyers to turn to the Internet, according to a report by Fletcher Rese...
View articleA free voice has always been sought-after. Just think about the Second World War and the resistance movements' creation of independent radio. Each tim...
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