The money makers of the future won't be the ones who can bind up the ever-unraveling threads of content into a single skein, but the ones who can make...
View articleMontabaur, Germany-based 1&1 AG & Co. KGaA, a large marketing company, said itbought Sweden's Adnet AB Internet-Werbenetzwerk from Lingfield AB as it ...
View articleThere is a powerful tool available to marketers, and its name is email. But targeted email is a far different animalfrom the junk mail known as Spam. ...
View articleCorporate spending on the Internet will reach $85 billion in the US alone in 1999, and will surpass $203 billion by 2002, according to a report by Int...
View articleWhat really seals the success of an interactive agency? A good media plan and killer creative, sure... but it's also a high level of service excellenc...
View articleMaxnet Inc. (MXNT) signed an agreement tolaunch MaxPlanet.com - Canada with Canadian Banner Services and WebCityCanada. Read More...
View articleCost-per-click ad network ValueClick said Guy Hill has beenpromoted to director of marketing, from director of business development, andformer directo...
View articleMaxnet Inc. signed with Grupo NetFuerza, a division of 2CAN Media, to provide advertising salesrepresentation and consultation for its portal Web site...
View articleModem Media.Poppe Tyson Inc.posted a net loss for the fourth quarter ending last Dec. 31 of $1.1 million,or $0.14 per diluted share, compared to a net...
View articleR.H. Donnelley Corp. and InfoSpace.com signed an agreement to create andmarket an Internet yellow pages advertising solution for the Las Vegas market....
View article>PowerAdz.com formed a strategic partnershipwith Auction Universe, a ClassifiedVentures LLC company, to launch a new Auction Universe affiliate, the A...
View articleA new research study indicates that online banner advertisements are just aseffective as television ads in their ability to increase consumer awarenes...
View articleReal Media and InfiNet reached an agreement for InfiNet tomanage server technology for Real Media's ad network, which offers advertisersspace on more ...
View articleU S WEST Dex has signed a four-year dealwithad network DoubleClick Inc. that ensures Dex'scontinued role as the exclusive third-party reseller of the ...
View articleIt was a good year to be in the e-commerce business -- especially if you are really good at it. Read More...
View articleThe road to hell on the Net is indeed paved with the very best intentions of online marketers. It's time to detour before it's too late, Sean says. Re...
View articleToronto-based Media Synergy, adeveloper of e-mailmarketing solutions, launched its Agency Advantage Program for interactiveadvertising agencies. Read ...
View articleAtlanta-based Net.B@nk launched anexpanded marketinginitiative for 1999 that includes public relations, strategic marketing andonline and off-line adv...
View articleThe top 25 industry categories increased their Internet ad spending 86.7percent forthe first three quarters of 1998, compared to the same period in 19...
View articleFirst there was radio, then television, then PCs, and now the Internet. But there's still only 24 hours in a day. Something had to give, and a report ...
View articleNew York City-based community site theglobe.com signed a million-dollarpartnership/sponsorship deal with Stockplayer.com, a business and financialWeb ...
View articleSan Francisco-based ad network FlycastCommunications Corp. named JeffLehman as vice president of media sales and Fred Ciamaraglia as vice presidentof ...
View articleIt's time to unveil a new generation of advertising models and vehicles that will truly evolve the web beyond the banner.... Paul Bruemmer highlights ...
View articleJanet Ryan muses over a suggestion to cut the supply on banner avails... and concludes that it sure makes sense. Here's why. Read More...
View articleSuperStats.com Inc. has launched v. 2.0 of its www.superstats.com site, allowing Webmanagers access to real-time site tracking. Read More...
View articleSo how do you create a community site that recruits members, retains them and (best of all) actually generates revenue? Brett Walker tells all. Read M...
View articleCBS Corp. said it will receive $100 million in additional equity in SportsLine USA Inc., in exchange forproviding additional promotional and sales opp...
View articleWhat's your richest source of industry information? If you said trade shows, you may be overlooking some less-costly alternatives that might serve you...
View article