PowerAdz.com, Auction Universe Team Up
Media

PowerAdz.com, Auction Universe Team Up

27y Beth Cox

PowerAdz.com, Auction Universe Team Up

>PowerAdz.com formed a strategic partnershipwith Auction Universe, a ClassifiedVentures LLC company, to launch a new Auction Universe affiliate, the A...

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Report: Banner Ads as Effective as TV for Branding
Media

Report: Banner Ads as Effective as TV for Branding

27y Beth Cox

Report: Banner Ads as Effective as TV for Branding

A new research study indicates that online banner advertisements are just aseffective as television ads in their ability to increase consumer awarenes...

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Real Media Chooses InfiNet to Host Ad Network
Media

Real Media Chooses InfiNet to Host Ad Network

27y Beth Cox

Real Media Chooses InfiNet to Host Ad Network

Real Media and InfiNet reached an agreement for InfiNet tomanage server technology for Real Media's ad network, which offers advertisersspace on more ...

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U S WEST Dex, DoubleClick Sign Four-Year Pact
Media

U S WEST Dex, DoubleClick Sign Four-Year Pact

27y Beth Cox

U S WEST Dex, DoubleClick Sign Four-Year Pact

U S WEST Dex has signed a four-year dealwithad network DoubleClick Inc. that ensures Dex'scontinued role as the exclusive third-party reseller of the ...

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Top 100 E-Tailers Saw Green in '98
Audience

Top 100 E-Tailers Saw Green in '98

27y Michael Pastore

Top 100 E-Tailers Saw Green in '98

It was a good year to be in the e-commerce business -- especially if you are really good at it. Read More...

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The Road To Hell Is Paved With Good Marketing
Media

The Road To Hell Is Paved With Good Marketing

27y Sean Carton

The Road To Hell Is Paved With Good Marketing

The road to hell on the Net is indeed paved with the very best intentions of online marketers. It's time to detour before it's too late, Sean says. Re...

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Media Synergy Launches Program for Interactive Ad Agencies
Media

Media Synergy Launches Program for Interactive Ad Agencies

27y Beth Cox

Media Synergy Launches Program for Interactive Ad ...

Toronto-based Media Synergy, adeveloper of e-mailmarketing solutions, launched its Agency Advantage Program for interactiveadvertising agencies. Read ...

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Net.B@nk Launches Marketing Initiative
Media

Net.B@nk Launches Marketing Initiative

27y Beth Cox

Net.B@nk Launches Marketing Initiative

Atlanta-based Net.B@nk launched anexpanded marketinginitiative for 1999 that includes public relations, strategic marketing andonline and off-line adv...

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Ad Spending in Top Web Categories Up 86 Percent
Media

Ad Spending in Top Web Categories Up 86 Percent

27y Beth Cox

Ad Spending in Top Web Categories Up 86 Percent

The top 25 industry categories increased their Internet ad spending 86.7percent forthe first three quarters of 1998, compared to the same period in 19...

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Online Users Watch Less TV
Audience

Online Users Watch Less TV

27y Michael Pastore

Online Users Watch Less TV

First there was radio, then television, then PCs, and now the Internet. But there's still only 24 hours in a day. Something had to give, and a report ...

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Stockplayer.com Signs Partnership With theglobe.com
Media

Stockplayer.com Signs Partnership With theglobe.com

27y Beth Cox

Stockplayer.com Signs Partnership With theglobe.co...

New York City-based community site theglobe.com signed a million-dollarpartnership/sponsorship deal with Stockplayer.com, a business and financialWeb ...

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Flycast Adds to Management Team
Media

Flycast Adds to Management Team

27y Beth Cox

Flycast Adds to Management Team

San Francisco-based ad network FlycastCommunications Corp. named JeffLehman as vice president of media sales and Fred Ciamaraglia as vice presidentof ...

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Cool New Ad Vehicles That Work
Marketing

Cool New Ad Vehicles That Work

27y Paul J. Bruemmer

Cool New Ad Vehicles That Work

It's time to unveil a new generation of advertising models and vehicles that will truly evolve the web beyond the banner.... Paul Bruemmer highlights ...

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Solving The Banner Glut
Media

Solving The Banner Glut

27y Janet Ryan

Solving The Banner Glut

Janet Ryan muses over a suggestion to cut the supply on banner avails... and concludes that it sure makes sense. Here's why. Read More...

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SuperStats Updates to Version 2.0
Media

SuperStats Updates to Version 2.0

27y Beth Cox

SuperStats Updates to Version 2.0

SuperStats.com Inc. has launched v. 2.0 of its www.superstats.com site, allowing Webmanagers access to real-time site tracking. Read More...

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Three Secrets Of Community Sites: Content, Content, Content
Social

Three Secrets Of Community Sites: Content, Content, Content

27y Brett Walker

Three Secrets Of Community Sites: Content, Content...

So how do you create a community site that recruits members, retains them and (best of all) actually generates revenue? Brett Walker tells all. Read M...

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SportsLine USA to Get $100 Million in CBS Promos
Media

SportsLine USA to Get $100 Million in CBS Promos

27y Beth Cox

SportsLine USA to Get $100 Million in CBS Promos

CBS Corp. said it will receive $100 million in additional equity in SportsLine USA Inc., in exchange forproviding additional promotional and sales opp...

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Marketing to Marketers
Marketing

Marketing to Marketers

27y Greg Sherwin and Emily Avila

Marketing to Marketers

What's your richest source of industry information? If you said trade shows, you may be overlooking some less-costly alternatives that might serve you...

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MicroCap Financial Services.com Signs With Interactive Marketing
Media

MicroCap Financial Services.com Signs With Interactive Marketing

27y Beth Cox

MicroCap Financial Services.com Signs With Interac...

MicroCap Financial Services.com Inc. retained Interactive MarketingInc. (IMI) to assist in creating an integrated marketing strategy. Read More...

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Loving Email: Let Me Count the Ways...
Email

Loving Email: Let Me Count the Ways...

27y Barry Silverstein

Loving Email: Let Me Count the Ways...

How does Barry love email? Let him count the ways that email marketing can fulfill your online objectives. Read More...

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Online Investors Number 5 Million
Marketing

Online Investors Number 5 Million

27y Michael Pastore

Online Investors Number 5 Million

The number of online investors in the US increased by 2.2 million in 1998, according to research by NFO Interactive. NFO reports more than 5.2 million...

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Email Marketing: One User's View
Email

Email Marketing: One User's View

27y Dave Olson

Email Marketing: One User's View

Psst....wanna get an insider's view of email marketing? Click here! Read More...

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Different Strokes For Different Folks
Email

Different Strokes For Different Folks

27y Nick Usborne

Different Strokes For Different Folks

When Nick and Marco sit down to create a web site they disagree. Nick sees the site through the eyes of a "newbie." Marco has the perspective of a sea...

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Theglobe.com Names Marketing, Development Directors
Media

Theglobe.com Names Marketing, Development Directors

27y Beth Cox

Theglobe.com Names Marketing, Development Director...

New York City-based community site operation theglobe.com said that Kerri Fox has joinedthe company as director of marketing and Ronald DiPrete as dir...

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togglethis Launches New Ad-Backed Show
Media

togglethis Launches New Ad-Backed Show

27y Beth Cox

togglethis Launches New Ad-Backed Show

New York City-based togglethis is launching its latest toggled show, "HurtHerman: The Freak Who Feels No Pain," sponsored by New York-based Bigfoot an...

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Closing In On New Business
Marketing

Closing In On New Business

27y Sean Carton

Closing In On New Business

Where do you find most of your new-business contacts? At prescribed networking functions over the weak drinks? Or in line at the deli counter? In some...

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Flycast Communications Files for IPO
Media

Flycast Communications Files for IPO

27y Beth Cox

Flycast Communications Files for IPO

Online ad network Flycast CommunicationsCorp. filed for aninitial public offering of stock thatcould raise as much as $40 million forthe Web advertisi...

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get2net Contracts With NetCreations
Media

get2net Contracts With NetCreations

27y Beth Cox

get2net Contracts With NetCreations

New York City-based NetCreations Inc. has beenselected to build and manage an opt-in e-mail list for get2net, a provider of public Internetaccess unit...

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