Plenty of luxury brands talk about protecting their identity. Few can describe the mechanism that does it. At Shoptalk Europe 2026 in Barcelona, Alexi...
View articleLaunching genuinely new technology into a category defined by simplicity is one of the harder marketing problems in retail. The product cannot be expl...
View articleThe Christmas window is the most competitive activation period in UK retail. Brands compete for Oxford Street, luxury retailers want spectacle, and ag...
View articleThere is a version of community marketing that exists almost entirely in brand decks: the language of connection, belonging, and purpose that sounds m...
View articlePop-ups have become so common they have almost stopped meaning anything. Every mall has them, every brand has done one, every activation deck includes...
View articleThere is a version of brand storytelling that fills conference sessions and does very little: narrative frameworks, brand purpose pyramids, customer j...
View articleAccording to AlixPartners’ Consumer Sentiment Index, a survey of 9,000 US consumers, service as a shopping priority increased 34% year over year...
View articleFragrance does not do before and after. It cannot show a transformation, fix a problem, or explain itself in the language of performance beauty. For m...
View articleMost beauty brands treat professionals as a distribution channel. They court them at trade shows, offer wholesale pricing, and hope the endorsement fo...
View articleThe fashion industry has spent decades operating on a basic information gap. A brand sells a dress to a department store buyer. The buyer places it on...
View articleLauren Sherman had been CMO of Ruggable for a matter of weeks when she made the call. The brand was over-indexed in channels with diminishing returns,...
View articleWhen Saatva CEO Ron Rudzin watched coverage of the Paris Olympics, he read that athletes were unhappy with their sleeping arrangements in the village....
View articleThere is a specific kind of brand problem that established companies rarely talk about openly: the moment when your loyal customers are aging out, and...
View articleThe word “Reddit” gets appended to a Google search 250 times every second. People search Google, then add “Reddit” because the...
View articleEvery eCommerce team has a measurement stack. Very few have a measurement strategy. The distinction matters more in 2026 than ever, as the number of c...
View articleA bride makes over 300 decisions in 18 months. She picks the photographer, the venue, the colors, and the bridesmaids’ dresses. She decides whet...
View articleMacy’s challenged the premise that technology and human connection are in tension. The real question isn’t whether to automate, but how to...
View articleAt Shoptalk, Travis Katz and Jessica Alba did not describe a new marketing channel. They described the end of the distinction between content and comm...
View articleBuying furniture is one of the most emotionally loaded, logistically complicated purchases a person makes. It’s highly considered and the stakes...
View articleMost brands that talk about purpose treat it as a channel. A campaign lever. Something to activate when the quarterly numbers need a story. The result...
View articleThe most persuasive TikTok data point Moroccanoil collected in 2025 was not in any dashboard. Staff overheard it at a tennis tournament. In February o...
View articleE-commerce teams are measuring their retail media performance with a number that can be engineered to look good. ROAS is clean, reportable, and easy t...
View articleThe shopping journey has always involved a kind of surrender. You surrender to a brand’s editorial curation when you browse a site. You surrende...
View articleMost organizations right now are running some version of the same experiment: distribute access to AI tools, watch what happens, and try to figure out...
View articleEvery influencer marketer has the same nightmare conversation. The CFO asks for the revenue number. The marketer opens a dashboard full of impressions...
View articleMost apparel brands know their gross margins. Fewer know whether the traffic they are paying for actually generates profit after returns, fulfillment,...
View articleAt NRF 2026, the signal was clear: AI is rewriting discovery, but the brands that win will be the ones that keep the customer promise, online, in-stor...
View articleAt NRF 2026, Ralph Lauren and Microsoft shared how "Ask Ralph" brings brand heritage into conversational commerce, and what it teaches marketers about...
View articleNRF 2026 Visionary award winner Fran Horowitz shares how humility, customer listening, and team autonomy powered Abercrombie’s turnaround and what com...
View articleAs AI reshapes commerce, REI’s CEO - Mary Beth Laughton, argues that trust and human expertise, not technology, will define the next era of retail. Re...
View articleIn-store retail media is no longer a “does it work?” question. It’s a “can you operate it?” question. At NRF, leaders from CVS, Loblaw, and STRATACACH...
View articleFanatics and Dick’s Sporting Goods are taking opposite paths, one digital, one physical, but their retail marketing strategy is built on the same idea...
View articleAgentic commerce and GEO are coming fast, but JD Sports argues the real advantage is operational: clean data and order management that keeps the custo...
View articleAt NRF'26, Google introduced UCP for agentic commerce while Walmart unveiled agent-led shopping in Gemini. Discover what Sundar Pichai (Google, CEO) a...
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