Lack of standardization, best practices, and methodologies make behavioral targeting confusing for media buyers. Read More...
View articleThe number of active home Internet users by country for the month of October 2006. Read More...
View articleThe industry needs people who really understand how to put the data to work. Three tips to becoming such a person. Read More...
View articleDollars spent per visit are growing faster than the number of visitors to online retail stores. Read More...
View articleA look at which brands get visitors, and which ones keep users engaged the longest at home and work. Read More...
View articleUsing behavioral targeting to find new customers and reach existing ones. Read More...
View articleSpammers go island-hopping to evade anti-spam software with country-specific top-level domains. Read More...
View articleA customer is for life not just for Christmas. Are you optimizing the entire customer experience? Read More...
View articleIn the past two years, the daily number of virtual tours taken climbed from 2 million to 5 million. Read More...
View articleThanksgiving Day and Black Friday drive traffic to the Web as consumers research and purchase holiday gifts. Read More...
View articleWith increasing demand and adoption of behavioral targeting, a more modern, relevant way of defining and delivering value has emerged in media Read Mo...
View articleThe value of analytics is in acting on the data to improve your site. Read More...
View articleThe Internet is a top source for science-related information, second only to TV programming. Read More...
View articleAdvertising Placements by Industry and Top Sponsored Links, October 2006 Read More...
View articleFive distinct behaviors represent broadband users and suggest ways to cater marketing plans. Read More...
View articleChances are, you aren't doing behavioral targeting in isolation. You'll need to appropriately attribute credit for that program. Read More...
View articleEU Internet adoption is highest in the Netherlands, Denmark, and Sweden in the home and Finland, Denmark, and Austria at the enterprise level. Read Mo...
View articleSixty-five percent of Singapore's residents use the Web on a regular basis. Read More...
View articleMicrosoft's group product planner gives the lowdown on the new Microsoft Digital Advertising Solutions. Read More...
View articleConsumers might not click through to an ad, but they often respond to the impression through subsequent site visits and visits to the brick-and-mortar...
View articleTop 50 Advertisers by Media Value in September, 2006 Read More...
View articleTeens develop closer relationships with friends they communicate with on- and offline. Read More...
View articleDoes targeting kids place a duty on advertisers that alters the way advertising is targeted or delivered? Read More...
View articleThe role analytics plays in companies striving to become customer-centric organizations. Read More...
View articlePirate-themed costumes won out over the usual witches, goblins, and ghosts this Halloween. Read More...
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