Digital marketing software company Kenshoo has raised $12 million in a late stage financing round led by Tenaya Capital. All existing Kenshoo investor...
View articlePresident Obama is trouncing Romney with 53 percent of total shares – 69 percent of the ads shared on blogs, 86 percent of the ads shared on Twitter, ...
View articleMobile local ad revenue in the U.S. will grow by 54 percent by 2016, according to a new study by local media advisor company BIA/Kelsey. Read More...
View articleMicrosoft announced that a group of 30 brands have already signed deals to launch new Windows 8 Ads in Apps campaigns. Read More...
View articleThe adoption of marketing automation has introduced new challenges, but has also led to increased technology innovation that we should all be thankful...
View articleAnheuser-Busch has put AKQA in charge of digital advertising for the Budweiser, Bud Light, and Stella Artois brands. Read More...
View articleFinding a way to serve the consumer and the brand in a way that takes advantage of the ability to quickly gather a collection and present it in a way ...
View articleDigging deeper into the data that marketers can collect and understand based on specific locations with David Shim, founder and CEO of location analyt...
View articleWith search engines putting an emphasis on local content, it's important to engage with your potential customers on their own territory. Read More...
View articleTravelocity campaign gives consumers a chance to win a trip around the world. Read More...
View articleHow will New York businesses get their groove back after the storm? Read More...
View articleDirect online ad sales company isocket has received $8 million in a Series A round of funding, led by Foundry Group. Read More...
View articleFacebook's new policy means that it could become more expensive to maintain a brand page and reach all of your fans than it is to market through other...
View articleThe nature of the social environment, the mindset of consumers while in social mode, as well as the different platform capabilities make social advert...
View articleWhy you need to keep an eye on Windows 8 and consider it for your digital strategy. Read More...
View articleHow its localization strategy has become a benchmark for P&G globally. Read More...
View articleMarketers can't continue to approach the mobile Latino as a monolithic consumer anymore. Read More...
View articleRecent research points to clear benefits in building custom big data solutions for multi-channel marketing. Read More...
View articleThere's money to be made in pursuing simplicity, and the opportunities are there for companies that have the guts to do it. Read More...
View articleCarrotmob, a seven-person digital cause-marketing startup, has pulled off a coup most young agencies only dream of - working on retail marketing campa...
View articleCognitive Match released a study of political ads showing sharp differences in the way younger left- and right-leaning voters looked at the content. R...
View articleMobile is becoming the new normal - but having the technology is just the first step; developing strategies for effectively marketing and communicat...
View articleThe rise of big data channeled through smartphones that make social media mobile and ubiquitous, is transforming the way financial institutions will d...
View articleYokohama Tire Corporation's latest social media contest offers customers the chance to win the ultimate road trip. Read More...
View articleGoogle plans to combine desktop ads and the less profitable mobile ads into one offering, according to CEO Larry Page. Read More...
View articleBank of America has launched a microsite in partnership with Susan G. Komen for the Cure to raise money for Komen and to enable participants to honor ...
View articleAdvertisers are seeing great value in advertising with online video and embracing the era of connected TV. Are you? Read More...
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