Firm admits that arrangements for trials with three ISPs have "taken longer than anticipated." Read More...
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View articleEMILY's List and biotech industry association BIO are using targeted Web ads to get the attention of convention goers and watchers Read More...
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View articleBoosting relevance and sophistication of e-mail programs comes at a price. Here's a breakout of cost components and how to proceed. Read More...
View articlePodcasting conveys a sense of respect for customers by directly ceding control over when, where, and how they listen to a marketing message. A look at...
View articleA look at a platform that incorporates different targeting techniques -- behavioral, contextual, geographic, demographic, and more -- into the mix. Re...
View articleYesterday, ads paid for by the Democratic National Committee and Barack Obama's campaign showed up on an array of local Clear Channel rock radio stati...
View articleSearch is poised to get bigger over the next year, while the most potentially valuable sites out there (think MySpace and Facebook) are built around g...
View articleThe parties and the two presidential hopefuls appear to be doing little to promote the Republican and Democratic National Conventions online. Read Mor...
View articleThe mobile video ad firm's decision to pull out of the U.K. market suggests consumers and advertisers aren't taking to mobile video as rapidly as expe...
View articleGroupM makes Allan CEO of MediaCom; Coke man moves to Phorm; Brightcove scores video deal with Number 10. Read More...
View articleRules that exist for search advertising don't necessarily apply to other media. Here's why. Read More...
View articleExperts offer hints on how to take the plunge. Read More...
View articleThe behavioral targeting news we get lately is mostly lawsuits, acquisitions, name changes, and investigations. Is a stable partner base too much to a...
View articleTwo popular tech toys stand to bring major shifts in marketing's future. Here's how. Read More...
View articleWeb ad spending represented 19 percent of total media revenues, with paid search accounting for the lion's share. Read More...
View articleWhy NBC's online Olympics policy is wrong for viewers. And for advertisers. Read More...
View articleIAB UK hires Research head; Platform A names UK Leadership; CondeNet International Grabs Microsoft's Anthony Read More...
View articleThree definitions for local search and what they mean for search marketers. Read More...
View articleCampaign-management technology has long been associated with the creation and deployment of outbound marketing campaigns. It's time to change that. Re...
View articleIt's becoming hazardous to ignore the social Web. Here's why. Read More...
View articleHow behavioral targeting has failed at the information game. Read More
View articleDemocrats Mark Udall and Mark Warner, and Republican Senator Mitch McConnell have placed online ads influenced by the Presidential hopefuls. Read More...
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