Annoyance Doesn't Help, Action Does
Marketing

Annoyance Doesn't Help, Action Does

24y Jared Blank

Annoyance Doesn't Help, Action Does

Sure, consumers are frustrated with spam. What are you going to do about it? Read More...

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IT Retail Spending Up, Hardware on Hold
Audience

IT Retail Spending Up, Hardware on Hold

24y Beth Cox

IT Retail Spending Up, Hardware on Hold

Forecasts indicate that 2003 will be a year of spending moderately in the retail sector, but on the hardware front, uncertainty and frustration reign ...

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Everything You Always Wanted to Know About Google...
Marketing

Everything You Always Wanted to Know About Google...

24y Sean Carton

Everything You Always Wanted to Know About Google....

A new book unlocks Google's secrets. Become a better marketer and a better searcher, too. Read More...

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Search -- Look No Further?
Marketing

Search -- Look No Further?

24y Rebecca Lieb

Search -- Look No Further?

Search products and services are multiplying in number, and in sophistication. Why -- and five search trends marketers should watch. Read More...

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Digital Campaigning Underutilized
Audience

Digital Campaigning Underutilized

24y Robyn Greenspan

Digital Campaigning Underutilized

Political professionals don't make the most of the Web, and constituents are often frustrated by the lack of candidate information available. Read Mor...

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The Web's Hippie Period Is Over
Marketing

The Web's Hippie Period Is Over

24y Gerry McGovern

The Web's Hippie Period Is Over

It was good to experiment and explore, but that wild ride is over. Time to organize your content. Read More...

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Big Game, Big Revenue
Audience

Big Game, Big Revenue

24y Robyn Greenspan

Big Game, Big Revenue

Companies that don't get behind the joystick now potentially risk losing the huge revenues that will be generated by the gaming industry. Read More...

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Tech Pink Slips Soar
Audience

Tech Pink Slips Soar

24y Robyn Greenspan

Tech Pink Slips Soar

The half a million IT job cuts in the last two years have crushed the dot-com workforce and lowered morale for those still collecting paychecks. Read ...

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Digital Media: It's Not Just the Internet Anymore, Part 2
Marketing

Digital Media: It's Not Just the Internet Anymore, Part 2

24y David Cohen

Digital Media: It's Not Just the Internet Anymore,...

Got a grip on this Internet thing? Good. Now, get up to speed on wireless, iTV, and gaming for 2004. Read More...

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Five Steps to Online Trust for Your Brand
Marketing

Five Steps to Online Trust for Your Brand

24y Martin Lindstrom

Five Steps to Online Trust for Your Brand

Trust is a brand's greatest asset -- especially in troubling times. Martin tells you how to create brand trust and credibility online. Read More...

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Don't Be Afraid, Be Informed
Marketing

Don't Be Afraid, Be Informed

24y ClickZ Stats Staff

Don't Be Afraid, Be Informed

Take a look at this CyberAtlas compilation of articles focusing on digital attacks, cyberterrorism, hacking, viruses and worms, fraud, identity theft,...

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Yes, ClickZ Newsletters Have Changed
Marketing

Yes, ClickZ Newsletters Have Changed

24y Rebecca Lieb

Yes, ClickZ Newsletters Have Changed

Many of you noticed ClickZ newsletters changed recently. They did (we changed providers). Some subscribers may need to tweak their e-mail filters. Rea...

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The Life-Stage Marketing Opportunity
Marketing

The Life-Stage Marketing Opportunity

24y Gary Stein

The Life-Stage Marketing Opportunity

Think brand preference is determined when we're young? You're missing half a dozen opportunities to touch loyal consumers. Read More...

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Bring Sanity to Your Web Analytics
Marketing

Bring Sanity to Your Web Analytics

24y Eric Picard

Bring Sanity to Your Web Analytics

A small company in a small state is doing big things with its Web analytics solution. Read More...

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Downloaders Will Pay For Ownership
Audience

Downloaders Will Pay For Ownership

24y Robyn Greenspan

Downloaders Will Pay For Ownership

An estimated 40 million Americans download music in a given month, and research finds that they are willing to pay a premium to own the tunes. Read Mo...

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Talk Amongst Yourselves
Marketing

Talk Amongst Yourselves

24y Pamela Parker

Talk Amongst Yourselves

Customer opinion is the single greatest influence on other customers' purchases. Help customers make their feelings known. Read More...

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License To Waste
Marketing

License To Waste

24y Robyn Greenspan

License To Waste

Nearly half of the CRM software licenses that were bought to improve the consumer experience are languishing on shelves – unused. Read More...

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February's Top Affiliate Programs
Audience

February's Top Affiliate Programs

24y ClickZ Stats Staff

February's Top Affiliate Programs

The top 10 affiliate programs of February 2003, as ranked by Refer-it. Read More...

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Respect: Last Word of Advice for Online Copywriters
Marketing

Respect: Last Word of Advice for Online Copywriters

24y Nick Usborne

Respect: Last Word of Advice for Online Copywriter...

The essence of online copywriting. Read More...

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DSL Leads Global Connections
Data insights

DSL Leads Global Connections

24y Robyn Greenspan

DSL Leads Global Connections

Global DSL subscriptions nearly doubled during 2002, and there are expectations of another huge growth spurt during 2003. Read More...

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Does Your Brand Have a Sense of Humor?
Marketing

Does Your Brand Have a Sense of Humor?

24y Martin Lindstrom

Does Your Brand Have a Sense of Humor?

A smile couldn't hurt your brand. It could even help. Read More...

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Has Your Trademark Been Poached?
Marketing

Has Your Trademark Been Poached?

24y Sean Carton

Has Your Trademark Been Poached?

The increasingly popular practice of search-engine-keyword buying may hold some hidden hazards for your brand. Read More...

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Finding Money In the Music
Audience

Finding Money In the Music

24y Robyn Greenspan

Finding Money In the Music

The number of downloaders who are willing to pay has increased, while the Internet radio audience continues to grow too. Read More...

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Mandating Permission Won't Solve Spam
Marketing

Mandating Permission Won't Solve Spam

24y Hans-Peter Brøndmo

Mandating Permission Won't Solve Spam

Holding bulk e-mailers accountable is the only way to make a dent in the problem. Read More...

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Influential Consumer Group Grows
Audience

Influential Consumer Group Grows

24y Robyn Greenspan

Influential Consumer Group Grows

The Internet's tremendous resources for information gathering and feedback have spawned a breed of consumer that marketers are targeting. Read More...

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Drowning by Numbers
Marketing

Drowning by Numbers

24y Rebecca Lieb

Drowning by Numbers

More data: good thing or bad? Read More

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Consumer Spending on Online Content Fell in Q4
Audience

Consumer Spending on Online Content Fell in Q4

24y Brian Morrissey

Consumer Spending on Online Content Fell in Q4

For the first time, the Online Publishers Association tracks asequential decline in consumer spending on Internet content. Read More...

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