No more Mr. Nice Guy? Sometimes that's the approach a marketer's gotta take, argues Chris. Maybe you won't win the personality contest, but you'll get...
View articleNearly three-quarters of the dial-up Internet subscribers in the United States are content with the quality of their Internet service, which is bad ne...
View articleMore small businesses are relying on the Internet, especially for customer service and communications, according to a survey by Verizon. Read More...
View articleAs a marketer, you're looking to build a warm, trusting relationship with your customers. What better way to do that than to communicate with them on ...
View articleWhen do more impressions deliver less value? If you don't know about frequency caps, you'd better find out. Do the math -- and avoid getting ripped of...
View articleNearly 30 percent of business people could be classified as pirating software using a variety of electronic methods, according to a survey by the Soft...
View articleAlmost three-quarters of the online buyers in the United States have not viewed, created or purchased from an online gift registry, according to resea...
View articleThe idea that content is cheap and easy to produce is pervading our society, but this misguided mindset is sure to result in a major shakeout. Read Mo...
View articleIn the past, tricking people into opening your physical mail or email might have been effective, but these altered times require a change in tactics. ...
View articleRetailers in the United States sold more than 300,000 copies of Windows XP in the first three days after its launch. Not a shabby showing, but not up ...
View articleA Forrester Research survey found that the number of large companies in North America that have cut their e-business budgets has nearly doubled in the...
View articleAre marketers looking at today's realities or simply following a popular perception of the "right" way to do branding? Read More...
View articleWith Americans taking a closer look at their mail, it might be a good time for electronic billing and payment providers to convince consumers to chang...
View articleThe battle for acceptable levels of service between consumers and companies is a long and never-ending one. Blake's been checking the latest and this ...
View articleI had a good conversation with the supply chain director for a manufacturing company in the Bay Area last week. In giving his assessment on how his co...
View articleDespite the launch of Microsoft's Xbox and the start of a new era for gaming consoles, shipments are expected to decline in 2001. The long-term foreca...
View articleFlying in the face of research that has predicted a prosperous holiday season for online retailers, a study by Odyssey found online consumers have bec...
View articleIt happened once; could it happen again? Those books and records you once loved -- as a child, perhaps in college -- had the power to fuel inspiration...
View articleThree-quarters of U.S. households will have the ability to receive high-speed Internet access by the end of 2001, up from the 60 percent that were abl...
View articleWhat were Yahoo! execs thinking when they signed programming deals for the Broadcast division this week? By Rebecca's reckoning, the agreements don't ...
View articleCan technology solve the affiliate problem? Some say yes, but Jason argues that the answer isn't quite that simple. But that doesn't mean there aren't...
View articleYou're good. You're versatile. But are you as versatile as you think? Even our resident copywriting expert discovered -- after two decades on the job ...
View articleThe high cost of access and an inability to relay the benefits are deterring European consumers from using broadband technologies to access the Intern...
View articleThe heady days of 1998 and 1999 allowed many to fall into slipshod marketing practices. But current conditions call for a very different approach. Rea...
View articlePreliminary results from a Knowledge Networks/Statistical Research study found that the spread of many consumer media technologies has leveled off. Is...
View articleWhich comes first, the technology or the creative? In too many shops,people are getting their priorities mixed up. Read More...
View articleA recent conference on online advertising revealed the anguish of an immature industry in upheaval and transition. Though the all-day discussions didn...
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