iTV will be a pervasive reality in a couple of years. But many issues need immediate and serious contemplation. Hopefully, lessons have been learned f...
View articleHow can you take care of your brand's health? Well, the answers are obvious -- and certainly easier said than done. But the fact is that the brand bui...
View articleU.S. consumer online music spending will grow from $1.0 billion in 2001 to $6.2 billion in 2006, a 43 percent annual growth rate over the next five ye...
View articleResearch from TowerGroup projects steady, but not spectacular, growth for online mortgage lending over the next four years, and predicts that "e-advic...
View articleNearly three-quarters of Internet executives surveyed received an increase in total cash (base and bonus) compensation over the previous year, primari...
View articleThe total time spent using the Napster file-sharing application plummeted 65 percent from February to June 2001, according to Jupiter Media Metrix. Bu...
View articleChances are, your company Web site is a few years old. Its look and feel, like a car's, is likely already out of style. And since the price is right, ...
View articleThe U.S. economic situation is having a growing impact on other regions, just ask PC vendors. Worldwide PC shipments in the second quarter of 2001 tot...
View articleThis week, we say good-bye to long-time contributor Joel Gehman (thanks for your many years, Joel, and good luck), and we welcome Declan Dunn as a new...
View articleThe moral of the story is that reviewing the basics doesn't hurt anyone. If you have it all figured out, this article is not for you. But if you're re...
View articleDuring the long Baby Boom era, women had been completely figured out, niched, and marketed to. Now it's time to move on to the impossible-to-predict i...
View articleThe mainstream media makes it sound as if all Internet- based ventures are coming apart. The reality is that we are witnessing widely divergent outcom...
View articleWe are now in the middle of a transition, and everything that has to do with content is changing. It's a period in which the focus will be on the valu...
View articleTo the consternation of marketers everywhere, consumers are demanding that we satisfy them. Something very scary is afoot. Customers actually seem to ...
View articleWhy are offline brands close to dominating e-commerce? Because consumers can do all the shopping, browsing and comparing online, and still make the pu...
View articleWhen you're marketing a product or service, you always have to put yourself in your potential customers' shoes and ask, "Honestly, would I buy this?" ...
View articleResearch companies have spent the better part of the past two months trying to get a handle of the direction of IT spending. Now Gartner says IT budge...
View articleThe vast majority of people use technology not for what it is, but for what it does. But most of us who write about technology tend to be early adopte...
View articleA study of more than 4,000 Web users by Brigham Young University found that Internet retailers need to re-target their marketing, address customer fea...
View articleHave you been noticing the emergence of negative product placement -- on TV, in movies, and on the Web? Martin has, and he thinks that the trend sadly...
View articleThe number of worldwide broadband Internet subscribers will reach more than 15 million in 2001, according to MRG. And in addition to the immediate ben...
View articleCompanies considering viral marketing and customer satisfaction when identifying loyal customers can reduce customer acquisition costs by 27 percent a...
View articleImagine all of the sites lining up to pay Microsoft to advertise to the targeted traffic of your affiliates. They could sell each and every conceivabl...
View articleWhy would a 41-year-old man with a wonderful wife, two great kids, and a career he loves subject himself to the torture of physical training led by a ...
View articleThere's something disturbing about seeing the X10 camera on top-tier sites with valuable content, registered audiences, and good demographics. It's li...
View articleAd-serving discrepancies are perhaps the biggest thorn in the side of online media buyers and analytics teams. Technical folks who work on ad-serving ...
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