Just as kids today may not be able to picture a world with only three TV channels, soon we may live in a time where we couldn't imagine living with so...
View articleOnce you've successfully defined your buyer personas, how can you execute an effective marketing strategy with them? Read More...
View articleBrands have much to gain from the combination of technological advances in wearables and mobile connectivity that are changing the way retail works in...
View articleClickZ, SEW, ClickZ Live, and SES have been bought by Blenheim Chalcot in a move that is guaranteed to create a stronger brand that is bigger and bett...
View articleThere's often a difference between what value marketers think they're creating for consumers and what consumers are actually experiencing. How can you...
View articleData points surrounding the moving industry are yet another source of information for marketers to tap into when they're looking to mine information a...
View articleNew wearable technology is giving brands the perfect opportunity for one-to-one marketing. Read More...
View articleDating apps are growing in popularity among older Millennials, who are generally single, employed, and attractive to brands. Is Tinder's first video a...
View articleTo promote its new content streaming service, HBO Now, HBO and Uber will spend two days in New York City delivering Iron Thrones based on the one in t...
View articleWhen a customer is engaged with a brand, they are more likely to have a positive experience with the brand overall. Here are six ways to further engag...
View articleWhen localizing a website, consider the quality of translation services to include transcreation, cultural sensitivities, and language to enhance sear...
View articleToday, Spotify introduced its new Playlist Targeting feature that lets brands factor users' moods, needs, and activities into cross-device sponsored c...
View articleHere are three examples of ways brands can produce highly relevant digital marketing campaigns. Read More...
View articleIn order to measure the effectiveness of your content strategy, you must first clearly define the objectives and then link the objectives to metrics. ...
View articleWIN founder Eyal Bino gives us the scoop on what to expect as you start out in the start-up world. Read More...
View articleOmar Johnson, chief marketing officer (CMO) at Beats by Dr. Dre, shares how the brand stays hyper-creative in order to meet the needs of the transform...
View articleThe "Six Ws" - yes, the ones you may have learned in journalism school - can help you master the art of contextual marketing. Read More...
View articleA recent trip to South America showed columnist Kristin Kovner how marketing is done south of the Equator. What can we learn from these strategies? Re...
View articleAs the NewFronts approach, it's time to think about how your brand can succeed in the new media buying landscape. Read More...
View articleAll the best love stories start with a lot of romance, and developing brand loyalty is no different. Read More...
View articleThe Weather Channel's Jeremy Hlavacek explains how a combination of big data and programmatic can maximize spend for marketers. Read More...
View articleTwitter-owned Gnip will tighten its grip on the data gleaned from the social network. Read More...
View articleMother's Day is a prime opportunity for brands to leverage marketing automation to help them take a piece of the advertising dollars up for grabs arou...
View articleForty-seven percent of marketing departments will have 60 percent of their apps on a cloud platform within two years. Read More...
View articleFor a clever twist on an old campaign, Snickers enlists 13 YouTube personalities from around the world to post bad how-to videos, demonstrating that t...
View articleBringing consumers behind the scenes at an American Toyota factory, the automaker's Gifony website features 45 GIFs, which can be mixed together into ...
View article"Jewish Tinder" founder David Yarus speaks to ClickZ about how JSwipe leverages its Millennial audience on social media. Read More...
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