Secrets of the Successful CMO
Marketing

Secrets of the Successful CMO

12y Jeanniey Mullen

Secrets of the Successful CMO

Follow these seven tips to emulate the characteristics of the most successful chief marketing officers in the industry. Read More...

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Consumer as Brand Content Creator: Allrecipes.com on the Power of Loyalty & Super Users
Marketing

Consumer as Brand Content Creator: Allrecipes.com on the Power of Loyalty &...

12y Dema Zlotin

Consumer as Brand Content Creator: Allrecipes.com ...

User-generated content can be an excellent way to engage with consumers and build your brand. Here's a look at how Allrecipes.com has managed to lever...

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How Brands Are Borrowing a Film Format to Inspire Customers
Marketing

How Brands Are Borrowing a Film Format to Inspire Customers

12y Tessa Wegert

How Brands Are Borrowing a Film Format to Inspire ...

Several brands are enlisting consumers to create their own videos of thanks, which they are then turning into inspirational user-generated content cam...

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Getting Closer to Your Customers With Real-Time Marketing
Marketing

Getting Closer to Your Customers With Real-Time Marketing

12y Tim Nichols

Getting Closer to Your Customers With Real-Time Ma...

Real-time marketing can help brands engage with their consumers, but it can be tricky to do well. Here are three companies that have gotten it right. ...

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Will New Domain Extensions Be to the Internet What Cable Was to Television?
Data insights

Will New Domain Extensions Be to the Internet What Cable Was to Television?

12y Jennifer Wolfe

Will New Domain Extensions Be to the Internet What...

Just as kids today may not be able to picture a world with only three TV channels, soon we may live in a time where we couldn't imagine living with so...

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I’ve Built My Buyer Personas, Now What?
Automation

I’ve Built My Buyer Personas, Now What?

12y Ellen Valentine

I’ve Built My Buyer Personas, Now What?

Once you've successfully defined your buyer personas, how can you execute an effective marketing strategy with them? Read More...

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Wearables Part 2: The Case for B2B
Asia

Wearables Part 2: The Case for B2B

12y Elisa Harca

Wearables Part 2: The Case for B2B

Brands have much to gain from the combination of technological advances in wearables and mobile connectivity that are changing the way retail works in...

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ClickZ, SEW, ClickZ Live, and SES Acquired by Blenheim Chalcot
Marketing

ClickZ, SEW, ClickZ Live, and SES Acquired by Blenheim Chalcot

12y Melanie White

ClickZ, SEW, ClickZ Live, and SES Acquired by Blen...

ClickZ, SEW, ClickZ Live, and SES have been bought by Blenheim Chalcot in a move that is guaranteed to create a stronger brand that is bigger and bett...

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5 Challenging Questions to Help Close the Customer Experience Gap
Automation

5 Challenging Questions to Help Close the Customer Experience Gap

12y Stephanie Miller

5 Challenging Questions to Help Close the Customer...

There's often a difference between what value marketers think they're creating for consumers and what consumers are actually experiencing. How can you...

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From Moving Season to Moving Targets - the Data Tells a Story
Data insights

From Moving Season to Moving Targets - the Data Tells a Story

12y Amy Manus

From Moving Season to Moving Targets - the Data Te...

Data points surrounding the moving industry are yet another source of information for marketers to tap into when they're looking to mine information a...

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Wearable Technology: The Ultimate in Personal Marketing
Asia

Wearable Technology: The Ultimate in Personal Marketing

12y Stephen Hay

Wearable Technology: The Ultimate in Personal Mark...

New wearable technology is giving brands the perfect opportunity for one-to-one marketing. Read More...

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Are Dating Apps the Next Big Thing in Marketing?
Marketing

Are Dating Apps the Next Big Thing in Marketing?

12y Mike O'Brien

Are Dating Apps the Next Big Thing in Marketing?

Dating apps are growing in popularity among older Millennials, who are generally single, employed, and attractive to brands. Is Tinder's first video a...

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HBO and Uber Partner to Deliver Iron Thrones to App Users
Marketing

HBO and Uber Partner to Deliver Iron Thrones to App Users

12y Emily Alford

HBO and Uber Partner to Deliver Iron Thrones to Ap...

To promote its new content streaming service, HBO Now, HBO and Uber will spend two days in New York City delivering Iron Thrones based on the one in t...

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How Customer Engagement Campaigns Impact Customer Experience
Marketing

How Customer Engagement Campaigns Impact Customer Experience

12y Roger Katz

How Customer Engagement Campaigns Impact Customer ...

When a customer is engaged with a brand, they are more likely to have a positive experience with the brand overall. Here are six ways to further engag...

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Choosing the Right Localization Partner
Asia

Choosing the Right Localization Partner

12y Christian Arno

Choosing the Right Localization Partner

When localizing a website, consider the quality of translation services to include transcreation, cultural sensitivities, and language to enhance sear...

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Spotify's Playlist Targeting Takes Behavioral Marketing to the Next Level
Data insights

Spotify's Playlist Targeting Takes Behavioral Marketing to the Next Level

12y Emily Alford

Spotify's Playlist Targeting Takes Behavioral Mark...

Today, Spotify introduced its new Playlist Targeting feature that lets brands factor users' moods, needs, and activities into cross-device sponsored c...

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These 3 Digital Marketing Strategies Are Making Ads More Relevant for All
Marketing

These 3 Digital Marketing Strategies Are Making Ads More Relevant for All

12y Tessa Wegert

These 3 Digital Marketing Strategies Are Making Ad...

Here are three examples of ways brands can produce highly relevant digital marketing campaigns. Read More...

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How Effective Is Your Content Strategy?
Analytics

How Effective Is Your Content Strategy?

12y Neil Mason

How Effective Is Your Content Strategy?

In order to measure the effectiveness of your content strategy, you must first clearly define the objectives and then link the objectives to metrics. ...

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Lessons You Will Learn During Your First Year as an Entrepreneur
Marketing

Lessons You Will Learn During Your First Year as an Entrepreneur

12y Alan Cutter

Lessons You Will Learn During Your First Year as a...

WIN founder Eyal Bino gives us the scoop on what to expect as you start out in the start-up world. Read More...

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Beats by Dr. Dre’s CMO: We’re Moving at the Speed of Culture
Marketing

Beats by Dr. Dre’s CMO: We’re Moving at the Speed of Culture

12y Yuyu Chen

Beats by Dr. Dre’s CMO: We’re Moving at the Speed ...

Omar Johnson, chief marketing officer (CMO) at Beats by Dr. Dre, shares how the brand stays hyper-creative in order to meet the needs of the transform...

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Contextual Marketing Planning and the 6 Ws
Data insights

Contextual Marketing Planning and the 6 Ws

12y Catherine Magoffin

Contextual Marketing Planning and the 6 Ws

The "Six Ws" - yes, the ones you may have learned in journalism school - can help you master the art of contextual marketing. Read More...

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Qué Pasa con Marketing? 6 Lessons I Learned in Argentina
Marketing

Qué Pasa con Marketing? 6 Lessons I Learned in Argentina

12y Kristin Kovner

Qué Pasa con Marketing? 6 Lessons I Learned in Arg...

A recent trip to South America showed columnist Kristin Kovner how marketing is done south of the Equator. What can we learn from these strategies? Re...

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Dancing With the Content Stars: Marketers’ Changing Role at the NewFronts
Marketing

Dancing With the Content Stars: Marketers’ Changing Role at the NewFronts

12y Allie Kline

Dancing With the Content Stars: Marketers’ Changin...

As the NewFronts approach, it's time to think about how your brand can succeed in the new media buying landscape. Read More...

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The Art of 'Brandmance' for Customer Loyalty
Asia

The Art of 'Brandmance' for Customer Loyalty

12y Nick Annetts

The Art of 'Brandmance' for Customer Loyalty

All the best love stories start with a lot of romance, and developing brand loyalty is no different. Read More...

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VIDEO: Weather Data Shines on Programmatic Ad Buys
Conference Coverage

VIDEO: Weather Data Shines on Programmatic Ad Buys

12y Melanie White

VIDEO: Weather Data Shines on Programmatic Ad Buys

The Weather Channel's Jeremy Hlavacek explains how a combination of big data and programmatic can maximize spend for marketers. Read More...

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Twitter Ditches DataSift to Bring Data Reselling In-House
Data insights

Twitter Ditches DataSift to Bring Data Reselling In-House

12y Roland Moore-Colyer

Twitter Ditches DataSift to Bring Data Reselling I...

Twitter-owned Gnip will tighten its grip on the data gleaned from the social network. Read More...

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De-Averaging Moms: How Automation Can Help Brands Compete for Mother’s Day Dollars
Automation

De-Averaging Moms: How Automation Can Help Brands Compete for Mother’s Day ...

12y Mari Kim Novak

De-Averaging Moms: How Automation Can Help Brands ...

Mother's Day is a prime opportunity for brands to leverage marketing automation to help them take a piece of the advertising dollars up for grabs arou...

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