Web Increases Role in Auto Buying
Audience

Web Increases Role in Auto Buying

25y Michael Pastore

Web Increases Role in Auto Buying

More than 60 percent of recent auto buyers and leasers would use the Web to make the auto purchase or get a dealer referral, according to a survey by ...

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Correlating Web-User Data
Marketing

Correlating Web-User Data

25y Cliff Allen

Correlating Web-User Data

The statistical term "correlation" has found its way into popular business language. Often, though, no measurement of correlation has actually taken p...

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Evolution of Instant Messaging Increases Stakes for Microsoft, AOL
Marketing

Evolution of Instant Messaging Increases Stakes for Microsoft, AOL

25y rumo

Evolution of Instant Messaging Increases Stakes fo...

The number of instant messaging users worldwide will reach 180 million by 2004, according to Gartner Group, but as IM evolves from a basic communicati...

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E-Mail Drops the Ball as a Customer Service Tool
Audience

E-Mail Drops the Ball as a Customer Service Tool

25y Michael Pastore

E-Mail Drops the Ball as a Customer Service Tool

Poor e-mail customer service is driving up the costs of customer service for companies and is alienating customers, according to research by Jupiter. ...

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Why Traditional Agencies Struggle With the Internet
Marketing

Why Traditional Agencies Struggle With the Internet

25y Kate Eberhardt

Why Traditional Agencies Struggle With the Interne...

An interactive shop does pretty much what a traditional agency does, right? Hardly. The Internet is a special animal. So what is it about it that make...

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The Buzz on C-Commerce
Marketing

The Buzz on C-Commerce

25y Philip Say

The Buzz on C-Commerce

Have you heard the latest buzz to hit the B2B airwaves? Well, Philip has, and it's all about a brave new term called "collaborative commerce," better ...

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Online Health Consumers More Proactive About Healthcare
Audience

Online Health Consumers More Proactive About Healthcare

25y Michael Pastore

Online Health Consumers More Proactive About Healt...

Those who use the Internet frequently for health-related purposes are two to three times more likely than infrequent users to take action that affects...

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Pest Busters
Marketing

Pest Busters

25y Matthew G. Nelson

Pest Busters

Do those killer mosquitoes, gnats, no-see-ums, and nasty black flies still find that tender chunk of precious flesh you forgot to cover? Well, some hi...

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Home Broadband Networks Could Lift Telecom Market
Data insights

Home Broadband Networks Could Lift Telecom Market

25y Michael Pastore

Home Broadband Networks Could Lift Telecom Market

Of the 30 million U.S. households predicted to have broadband service by 2004, 17 million will have a home network, according to Parks Associates. But...

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What Do You Want to Fear Today?
Marketing

What Do You Want to Fear Today?

25y Greg Sherwin and Emily Avila

What Do You Want to Fear Today?

Let's face it, we're in a business that has thrived by capitalizing on people's inadequacy and self-doubt. But now, we capitalize more and more on peo...

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Conference Journal: AffiliateFORCE/2001
Marketing

Conference Journal: AffiliateFORCE/2001

25y Joel Gehman

Conference Journal: AffiliateFORCE/2001

Did you miss this year's "Booze Cruise"? Well, after a look inside Joel's AffiliateFORCE/2001 journal, you'll want to book your passage for next year'...

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Designing Web Sites to Maximize Press Relations
Marketing

Designing Web Sites to Maximize Press Relations

25y Len Stein

Designing Web Sites to Maximize Press Relations

A Nielsen usability study finds that PR sections lack facts, information, and points of contact for journalists. Read Len's recommendations on how to ...

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Online Grocery Sector Needs a Little Marketing
Audience

Online Grocery Sector Needs a Little Marketing

25y Michael Pastore

Online Grocery Sector Needs a Little Marketing

If grocers can raise customer awareness of online grocery shopping and drive consumer adoption, Datamonitor found the online grocery sector can reach ...

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The Domain Rush is Over, or Has it Just Begun?
Audience

The Domain Rush is Over, or Has it Just Begun?

25y Michael Pastore

The Domain Rush is Over, or Has it Just Begun?

The sudden rush to register domain names for new businesses or to protect existing trademarks has come to a screeching halt, according to a report by ...

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Software Publishers Moving Products to Web
Audience

Software Publishers Moving Products to Web

25y Michael Pastore

Software Publishers Moving Products to Web

As further evidence that software and the Web are converging, the SIIA found that more than one-third of the independent software vendors surveyed who...

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Web Navigation Design Principles: Part 2
Marketing

Web Navigation Design Principles: Part 2

25y Gerry McGovern

Web Navigation Design Principles: Part 2

The second fundamental principle of Web design is to let readers know where they are, where they've been, and where they're going. Gerry tells you how...

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E-Marketing on a Shoestring
Marketing

E-Marketing on a Shoestring

25y Jeffrey Graham

E-Marketing on a Shoestring

Many small sites with small budgets attract large followings without immense infusions of venture capital or huge sponsorship or portal deals. How? A ...

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IAB Rich Media Task Force: One-Sided?
Marketing

IAB Rich Media Task Force: One-Sided?

25y Eric Picard

IAB Rich Media Task Force: One-Sided?

The Interactive Advertising Bureau Rich Media Task Force will be setting industry-wide standards, but it's excluding rich media technology companies f...

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The Web Will Rise Again: Give It Time
Marketing

The Web Will Rise Again: Give It Time

25y Sean Carton

The Web Will Rise Again: Give It Time

The fall of the dot-coms isn't so much an indication of the inability of the Internet to be a viable sales or communications medium -- it's an indicat...

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Fixed Wireless Remains Viable Broadband Option
Data insights

Fixed Wireless Remains Viable Broadband Option

25y Michael Pastore

Fixed Wireless Remains Viable Broadband Option

Despite some high-profile problems at fixed wireless providers such as Winstar and Teligent, research by The Strategis Group found enormous potential ...

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Financial Professionals Increasing Net Use
Audience

Financial Professionals Increasing Net Use

25y Michael Pastore

Financial Professionals Increasing Net Use

While Internet usage has grown steadily among financial professionals, significant barriers to a truly electronic corporate finance environment still ...

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Consumer E-Commerce Up Slightly in March
Audience

Consumer E-Commerce Up Slightly in March

25y Michael Pastore

Consumer E-Commerce Up Slightly in March

Online shopping moved very little from February to March, from $3.4 billion to $3.5 billion, while the number of online shoppers remained even, accord...

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If They're Happy, You're Happy
Marketing

If They're Happy, You're Happy

25y Blake Rohrbacher

If They're Happy, You're Happy

Get customer, process customer, lose customer. Repeat. It's a vicious (and unprofitable) circle. Break out of it and into another: Get customer, pleas...

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Now Is When Your Brand Should Be Standing Out
Marketing

Now Is When Your Brand Should Be Standing Out

25y Andrea Learned

Now Is When Your Brand Should Be Standing Out

Despite the tough economic times, don't have a cow, man. Now's the time to stand apart from the herd and deliver outstanding service. Read More...

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Half of American Adults Now Shop Online
Audience

Half of American Adults Now Shop Online

25y Michael Pastore

Half of American Adults Now Shop Online

Nearly half of the U.S. adult population has made a purchase online, taking e-commerce from a dot-com novelty to the mainstream, according to a survey...

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Consumers' Purchase-Decision Criteria
Marketing

Consumers' Purchase-Decision Criteria

25y Cliff Allen

Consumers' Purchase-Decision Criteria

Too few e-commerce sites emphasize benefits in product descriptions. Yet the complex personal, psychological, and social factors that determine how co...

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Tough Times: Lessons Learned
Marketing

Tough Times: Lessons Learned

25y Adam Jackson

Tough Times: Lessons Learned

In these tough times, Internet advertising has gotten a bad rap. But let's not throw the baby out with the bath water. Here are some hard-learned less...

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