When working with online creative, there's a huge factor that differentiates a great idea executed well from one that is executed poorly: the technolo...
View articleIt's been said that absolute power corrupts absolutely. But once women get their share and begin to exercise it, one thing becomes absolutely clear: P...
View articleCRM is not a technology or a software solution. It is, foremost, a way of thinking that views traditional marketing techniques as a whole -- a unified...
View articleThe market for Internet appliances is expected to grow more than 40 percent each year until 2005, according to Cahners In-Stat Group, but a change in ...
View articleWhile there is no magic recipe for creating a great marketing plan, Neil shares some tips on how to create a plan that pulls together all marketing di...
View articleThe online trading population has declined by approximately 20 percent during the current wave of market volatility, and the top 14 online brokerage f...
View articleWant to improve the user experience on your site? Apply Maslow's theory of human needs to create a hierarchy of user needs focused on your site and us...
View articleWhether the techno-utopia of gadget interoperability being promoted by Bluetooth developers will become a reality or not remains to be seen, but the E...
View articleWere you planning to use email marketing as a means of acquiring customers and managing relationships with them? If so, Chris strongly advises followi...
View articleCan Web writers and designers use the power of the written word to increase the likelihood that readers click from one page to the next? Try building ...
View articleWho doesn't have problems with English spelling? Some say there's a solution: cut spelling, in wich th basic shape of most words is not fundmently alt...
View articleToday's full-blown e-CRM systems go way beyond communicating and monitoring. They initiate a series of customer-service actions automatically. So why ...
View articleAre you still searching for suggestions on how to maximize your affiliate programs? Well, Shawn's back with more advice on how to spice things up and ...
View articleThe online ad market is taking its share of knocks, but the media's death knell is premature. By revitalizing your marketing efforts, you can turn an ...
View articleThere's a world of communications technology out there, often in places you might least expect. It may seem a chaotic world, but there's a message in ...
View articleProfits versus privacy. Here's an analogy bound to ruffle some feathers: illegal drugs. The costs are so low, the potential returns so high, the compe...
View articleAre cool technology and poor design killing the Web? Many of our readers don't think so, and they think Gerry doesn't understand branding. Here's Gerr...
View articleThe recent slowdown in the economy is not expected to stop the worldwide B2B Internet commerce market, which is on pace to total $8.5 trillion in 2005...
View articleGreenfield Online found that for 10 consecutive quarters, more than 60 percent of U.S. online consumers have made at least one purchase on the Web. Im...
View articleAs the computer age loses momentum to the digital age, Microsoft, AOL/Time Warner, Sony, and Apple are laying the groundwork for a third major computi...
View articleThough not as esoteric a problem as figuring out how many angels can dance on the head of a pin, online-advertising campaign optimization can be a Byz...
View articleFor every copywriter, artist, projectmanager, or Web designer struggling to provide a clear, sane way of presenting information, "Information Anxiety ...
View articleWhat do people care about? Themselves (not your Web site). What do they want? Value (not flash). What can you do? In turn care enough about yourself t...
View articleWhen visitors bookmark your site's pages and other sites link to yours, you know you're doing some good. So when you perform some nip-and-tuck repairs...
View articleThe wireless Internet will be a lucrative medium for Web writers who excel at writing tight copy. Cultivate a tighter style by writing on a PDA. Or pr...
View articleOnline travel continues to be among the most efficient vertical industries on the Internet. According to Nielsen//NetRatings and Harris Interactive, t...
View articleWhat is business process management (BPM)? And how is it relevant to B2B marketing? The challenges are great, but Philip believes those who manage the...
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