Cool Tools for the Affiliate Manager
Marketing

Cool Tools for the Affiliate Manager

25y Shawn Collins

Cool Tools for the Affiliate Manager

Being an affiliate manager is a tough act. But with Shawn's timesaving tools and resources, the job is about to get a lot easier. Read More...

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The Internet Telephony Revolution: Anyone There?
Marketing

The Internet Telephony Revolution: Anyone There?

25y David Gumpert

The Internet Telephony Revolution: Anyone There?

Wanting to find a cost-effective way to telephone his daughter studying in Spain, David tried Net2Phone, deltathree, HotTelephone.com, and HotTeleLink...

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Who's Spending Your Time?
Marketing

Who's Spending Your Time?

25y Gerry McGovern

Who's Spending Your Time?

With its right hand, technology promises you products that are faster, better, and cheaper. With its left hand, it steals your time. In the new econom...

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Generally, Generic Generalizes
Marketing

Generally, Generic Generalizes

25y Martin Lindstrom

Generally, Generic Generalizes

"That which has been is what will be, that which is done is what will be done..." Yet not all songs are written, not all brand names are taken, and no...

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Rethinking Low Frequency Caps
Marketing

Rethinking Low Frequency Caps

25y Jeffrey Graham

Rethinking Low Frequency Caps

The narrow focus on direct response and click-through in the formative years of online advertising eventually resulted in low frequency caps. But it's...

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Get a Whiff of Success
Marketing

Get a Whiff of Success

25y Sean Carton

Get a Whiff of Success

Retail is detail, and tending to the details is the difference between success and failure. That's something FragranceNet.com knows. And so does Sean,...

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Physicians' Web Sites, eHealth Plans Mark Future of Healthcare
Audience

Physicians' Web Sites, eHealth Plans Mark Future of Healthcare

25y Michael Pastore

Physicians' Web Sites, eHealth Plans Mark Future o...

Like many industries, the Internet is leaving its mark on the healthcare trade. According to Jupiter Research, the Web sites of individual physicians ...

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Socrates, Butterfly McQueen, and the Castrato
Marketing

Socrates, Butterfly McQueen, and the Castrato

25y Peter Kaufman

Socrates, Butterfly McQueen, and the Castrato

Peter tells you about some of the worst bosses he's had in the past, and it's kinda scary. Ever had a boss like one of these? Recognize yourself in on...

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Just What Is Marketing?
Marketing

Just What Is Marketing?

25y Cliff Allen

Just What Is Marketing?

There's marketing, and then there's marketing. Your marketing is different from my marketing, but if we learn from each other, our marketing becomes b...

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Get a New Business Plan, Stan
Marketing

Get a New Business Plan, Stan

25y Neil Cohen

Get a New Business Plan, Stan

Does your business plan contain the critical components necessary to obtain outside funding? Some planning pointers from Neil can help put you on the ...

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Online, Consistency Is Crucial
Marketing

Online, Consistency Is Crucial

25y Kathy Henning

Online, Consistency Is Crucial

Is consistency the hobgoblin of little minds? No, it's only the foolish kind that is (or so said Emerson). Kathy's talking about the other consistency...

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Geek Chic: The Dawning of Wearable Tech
Marketing

Geek Chic: The Dawning of Wearable Tech

25y Fred Aun

Geek Chic: The Dawning of Wearable Tech

Is your digital stash (MP3 player, cell phone, and PDA) creating an unsightly bulge in your pockets? Keep an eye out for the newest fashion fix -- int...

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Commerce Services Start to Take Hold
Marketing

Commerce Services Start to Take Hold

25y Philip Say

Commerce Services Start to Take Hold

Outsourcing your e-commerce operations can be a complicated and daunting process. But with the help of Philip's criteria for choosing a commerce servi...

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Write Like a Good Listener
Marketing

Write Like a Good Listener

25y Nick Usborne

Write Like a Good Listener

The way you communicate determines what kind of listener you are. This goes for Web sites, too. Nick gives an example of a site that's interested in c...

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Culture: Out of the Petri Dish and Into Your Company
Marketing

Culture: Out of the Petri Dish and Into Your Company

25y Cliff Kurtzman

Culture: Out of the Petri Dish and Into Your Compa...

Can small beginnings produce tremendous results over time if cultivated in the right environment? Find out why Cliff thinks PentaSafe is a perfect com...

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How to Catch on to Viral Marketing
Marketing

How to Catch on to Viral Marketing

25y Stephen Diorio

How to Catch on to Viral Marketing

Online consumers have a propensity to communicate and can become an ideal sales and marketing channel. Viral marketing can best leverage the democrati...

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It Takes Fieldwork to Market Online to Main Street
Marketing

It Takes Fieldwork to Market Online to Main Street

25y Robbin Zeff

It Takes Fieldwork to Market Online to Main Street

Want to succeed at marketing online to businesses in a specific city? Stop thinking like a businessperson and start acting like an anthropologist. Rea...

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Albatross.com: How Not to Treat Dot-Coms
Marketing

Albatross.com: How Not to Treat Dot-Coms

25y Greg Sherwin and Emily Avila

Albatross.com: How Not to Treat Dot-Coms

A failing dot-com isn't like a failing TV series. You can't declare the genre dead and just cancel it. You need vision and long-term commitment. Becau...

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Treat Me Right
Marketing

Treat Me Right

25y Joel Gehman

Treat Me Right

Running a successful affiliate program means managing lots of details that collectively make a huge difference. And Joel's research indicates that mer...

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Valentine's Day Draws Big Crowds Online
Audience

Valentine's Day Draws Big Crowds Online

25y Michael Pastore

Valentine's Day Draws Big Crowds Online

Valentine's Day continues to be a popular occasion for online shopping and greeting cards, according to research by Gartner Group and PC Data Online. ...

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Online Sales Account for 1 Percent of Retail Sales
Audience

Online Sales Account for 1 Percent of Retail Sales

25y Michael Pastore

Online Sales Account for 1 Percent of Retail Sales

Online retail purchases in the United States came to an estimated $8.69 billion in the fourth quarter of 2000, up from third quarter 2000 sales of $6....

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Marketing to Your B2B Customers One-on-One
Marketing

Marketing to Your B2B Customers One-on-One

25y Barry Silverstein

Marketing to Your B2B Customers One-on-One

Many B2B marketers realize that building a customer-centric company is vital to corporate health and profitability. Yet even some of themost customer-...

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Baby.com: Time to Grow Up
Marketing

Baby.com: Time to Grow Up

25y Martin Lindstrom

Baby.com: Time to Grow Up

It was once a novelty, it was hip, it was in. And although a ".com" address is still a must, ".com" in a company name is a bust. It's simply out of fa...

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Age of the Information-Literate
Marketing

Age of the Information-Literate

25y Gerry McGovern

Age of the Information-Literate

We've just witnessed the emergence of the information- literate -- hands at the keyboard and eyes on the screen. They shift the present and shape the ...

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Affiliate Programs: Getting More for Less
Marketing

Affiliate Programs: Getting More for Less

25y Scot Wingo

Affiliate Programs: Getting More for Less

You want maximum exposure for your affiliate program. But you want minimum cost. Then it's time to get back to basics. Here are some resources to help...

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Top E-Tailers of January 2001
Audience

Top E-Tailers of January 2001

25y Michael Pastore

Top E-Tailers of January 2001

The Top 20 e-tailers of January 2001, according to PC Data Online. Read More...

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Search Engines, Browsers Still Confusing Many Web Users
Marketing

Search Engines, Browsers Still Confusing Many Web Users

25y Michael Pastore

Search Engines, Browsers Still Confusing Many Web ...

We interrupt your dream of using the wireless Internet to sell a wide range of products to millions of consumers using pocket-sized phones to bring yo...

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