Just because your competition is big and rich doesn't mean it has the right to win. If you understand that you're headed for a brawl and make the nece...
View article"GuanXi" describes a relationship developed with customers based on trust. It's similar to one-to-one marketing and personalization. Vivian tells you ...
View articleIs your organization going to be one that thinks like a large business and flourishes in the digital economy? Here are 15 questions for developing the...
View articleThe automotive industry is far behind other industries in terms of e-business progress and must overcome significant cultural, technological, and secu...
View articleTotal spending on online sales decreased from $6.4 billion in November to $6.1 billion in December, according to the NRF/Forrester Online Retail Index...
View articleThere's a step to getting the best from personalization that most sites are missing. Remember: Cut the cubicle-speak and get up close and personal wit...
View articleBigger, better, faster, cheaper. It could be the motto of the dot-com world. Certainly it speaks to anyone trying to acquire customers. But does it sa...
View articleSurfing the Web can cripple your incoming calls if you don't have a second phone line for your computer. Online messaging services offer a Web-based s...
View articleOnline advertising poses special challenges to those in the B2B biz. Chris doesn't have all the answers, but he can show you how to start finding them...
View articleWant to ensure the long-term viability of your e-zine? Here's how to avoid becoming a commodity by standing out from the rest and offering more, not l...
View articleWere personal video recorders, DVD players, and home theaters, just too much for the old PC and its friends? Revenue from computer-product sales turne...
View articleWant a little lift? Read the Success Stories in Yahoo!'s Personals. But before the warm and fuzzies take over, read a story of a different sort. By th...
View articleOn the web, the communication equation is constantly changing. To gain and retain customers in an online world brimming with new businesses and produc...
View articleIf an affiliate program were launched yet never promoted, would anybody join it? Find out why Shawn believes sometimes you've got to knock affiliates ...
View articleGone forever are the carefree days when linear communications channels dominated the PR landscape. PR pros today face an open-networked online world r...
View articleMaybe, one day, companies will want to understand that markets consist of human beings, not demographic sectors. Until then, one-to-one marketing -- a...
View articleYou know you need it. You know it's gotta be strong. You kind of have an idea of what it should be, but it's a fairly fuzzy notion. So what is it? It'...
View articleThe workplace will remain the best place to reach Internet users with a broadband connection, according to a report by Jupiter Research that predicts ...
View articleA product's country of origin constitutes an important piece of branding that, in many cases, can be so influential it overtakes the brand's other rep...
View articleHow can standards improve an advanced search and your search results presentation? Gerry offers more fundamental advice. Read More...
View articleInternet users should be, at least passively, familiar with digital wallets. What with big players like Yahoo! and AOL touting branded versions within...
View articleThe worldwide demand for analytical applications is being led by CRM initiatives, a market that will record revenues upwards of $2 billion by 2004, ac...
View articleThe technology is here, and convergence is going to happen. What marketers need to do now is figure out how to use it. Read More...
View articleYoung professionals starting out in the advertising world can often benefit from the help of those in the industry. But mentoring is something that is...
View articleSo what if the economic skies are not as bright as they once seemed... and so what if one of the first line items to be cut in tough times is the mark...
View articleThe 2000 holiday season was characterized by greater spending, higher levels of satisfaction, but also considerable latent demand and continuing purch...
View articlePart of Groucho's appeal -- and Henny Youngman's ("Take my wife, please") -- is that he uses ambiguity humorously ("Outside of a dog, a book is man's ...
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