If you've ever seen Abbott and Costello's "Who's on First?" you know that even familiar words can lead to miscommunication. This is funny in a comic r...
View articleCustomer-acquisition costs are high, so advertisers are demanding more from advertising creative. A recent trend is to incorporate customer relationsh...
View articleWhen it comes to the question of why online copy isn't working to close the sale, Nick believes the answers are real simple. Read More...
View articleThe worldwide PC industry posted moderate gains for the year 2000, according to preliminary data from Gartner Group's Dataquest Inc., which found slow...
View articleAn e-CRM solution -- should your company invest in one? If so, how should it be implemented? Philip lays out the pros and cons of the most popular dep...
View articleWith a growth rate of more than 230 percent, the year 2000 was a watershed period for residential high-speed Internet access in the US, according to r...
View articleWhen the markets went bad, Internet financial sites started to pick up the smell. Research by cPulse and Gomez found that investors have taken their f...
View articleNapster was the media's darling in 2000, thanks to high- profile legal challenges and a staggering number of traded files. Here's today's ever-growing...
View articleWhen setting branding objectives, the consideration level of the product you are advertising is key. Ask yourself if the consideration level is high o...
View articleBarry tells you how increasing verticalization of the web will make life a lot easier for B2B marketers. Read More...
View articleGot ink? Not as much as you'd like? Then maybe you've confused hype with effective communication. Come down from the heights of hyperbole and take a l...
View articleThere are roughly 5,000 affiliate programs out there. Maybe 500 merchants are doing really well. And the rest? Well, they might be looking to rev thin...
View articleA majority of the online population think it is somewhat likely that the Internet will help reduce or eliminate frustrations associated with visits to...
View articleWhat's the secret formula for successful branding? There's no hidden magic in the process of building a brand. Here are three simple principles to ens...
View articleThe better you structure and classify your content as you create it, the easier it is to design an effective search process. A few simple guidelines c...
View articleJupiter Research and The NPD Group, Inc. both estimate that online spending during the 2000 holiday season came in below their projections, but both c...
View articleDon't be like every other Tom, Dick, and Mary marketer. See why Blake thinks a little dating etiquette can help you attract online purchasers and keep...
View articleLast month's article about creative briefs created a flood of emails. People submitted samples and asked to see the results. Here's a document that pr...
View articleThe World Wide Grid and other cutting-edge computing projects will harness the distributed power of computers across the Internet. This will give us m...
View articleNothing in the world of marketing may be more amorphous than the concept of research, but one thing is clear: The idea is to provide information to cr...
View articleDespite the fact that 2000 was a year of devastating defeat for many pure-play e-tailers and caution for the investment community, consumers around th...
View articleKeeping track of your readers' preferences for HTML or text-only email newsletters can be daunting. But honoring those preferences may be an even bigg...
View articleBuilding trust is crucial to the success of a small online business and even more so when cross-border customers enter the picture. Want to make the w...
View articleMultimedia applications are quickly becoming more common, and web users are becoming accustomed to these offerings. Marketers must not only integrate ...
View articleLast month's article about Creative Briefs created a flood of emails. People submitted samples and asked to see the results. Here's a document that pr...
View articleThe industry is experiencing a severe hit, and the human consequences are tragic. But Internet advertising will recover, and those left standing shoul...
View articleThe future of software delivery is via the Internet. Web-based applications offer many advantages. Check out some of the online apps designed to keep ...
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