In setting up and managing your affiliate program, don't overlook something absolutely crucial: building a personal network in the affiliate marketing...
View articleSeeking to do business with someone? Maybe an investor or a sponsor... or an advertiser, content provider, or technology partner? Here's how to make i...
View articleProduct pricing will be the most important determinant of market success for interactive TV set-top boxes, according to a study by TechTrends, Inc. Th...
View articleAre you planning to conduct an industry conference? Here's everything you need to know about the art and science of planning a successful conference. ...
View articleThe morale of a creative department is very fragile. Scientists have shown that there is a higher concentration of ego issues in a creative department...
View articleThe number of Americans who bought travel online last year grew to 21 million, nearly doubling the Internet travel market for the second consecutive y...
View articleHere's a true story about a shopping experience in the brick-and-mortar world. It's relevant since many of us must focus on improving interactions reg...
View articleMarketing is more than a necessary evil, and it's more than a cash sinkhole of ads and brochures. Is this fact or fiction? Or is it the future? Read M...
View articleE-tailers must establish consumer trust if consumers are going to buy online. Maintaining consumer trust in your brand requires respect for consumer p...
View articleSay you've launched your affiliate program and then realize running it is a bigger challenge than you anticipated. Here's a little guidance on how to ...
View articleEveryone has a different reason for building a mailing list. Tom discusses the major options -- in-house versus outsourcing -- then examines the tools...
View articleWant to get the word out about what you're selling? Participating in online forums and discussion lists is a great way to do it. But be careful -- thi...
View articleIt's difficult to communicate the brand when there's a split between the interactive and traditional sides of agencies. One solution is to toss the "e...
View articleThe recent U.S. presidential election is the perfect argument for why we need common standards like XML. It's a critical challenge because technology ...
View articleWhile cable modems and DSL residential services currently dominate the North American high-speed Internet marketplace, alternative broadband technolog...
View articleThere's been a lot of talk about the effectiveness of standard online ad units. Recent research says smaller units such as buttons and half banners ar...
View articleHow to get the most out of limited resources is a question that many start-up marketers wrestle with. When money's tight, every effort counts. So you ...
View articleOffline marketers have long viewed special events as marketing opportunities. It's a great way to get a targeted message out to an appropriate audienc...
View articleA major brouhaha erupted last week over the undue influence of key PR firms like Burson-Marsteller and Porter Novelli on the media. Gene watched sophi...
View articleReports are already hinting that this year's online retail holiday season will be a bust. But research by The NPD Group, which predicts online holiday...
View articleDespite continued increases in the number of online brokerage accounts and the number of online investors, account aggregation services have yet to ca...
View articleForward-thinking e-marketers must master the art of using electronic customer relationship management (e-CRM) to optimize their marketing efforts. Thi...
View articleOnline customers recognize they have a voice now, but they're not talking to site owners, they're talking to third parties like Epinions.com and eComp...
View articleWith the proliferation of broadband, people are getting excited about online movies. Here's a tour of what's playing on the Net. Read More...
View articleWhat practices encourage e-business success? See what principles one e-tail operation embraced on its way to bringing in over $4 billion in revenue an...
View articleProfitable online publishing is about long-term, sustainable relationships. Finding advertisers and sponsors ain't easy, but Andy tells you how. Read ...
View articleAmazon.com helped bring affiliate marketing into the pages of business journals, but is the Amazon Associates Program the first affiliate program ther...
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