Online sales reps are leaving dot-coms to go back to traditional media. Why? Because it's more profitable. Online publishers need to establish standar...
View articleNapster is back in the news as it tries to find a way to legally allow its users to share music files, and now comes research by PC Data Online that s...
View articleMore than 28 million US online households are expected to use a high-speed Internet connection by 2005, according to a report by Jupiter Research. But...
View articleThe new economy revolution is over. It's time to use marketing tactics that focus on the customer, not the medium. Sean offers 10 rules for success in...
View articleManaging graphic designers, art directors, and copywriters is a challenge since creatives tend to be different than other staff members. Here's how yo...
View articleDid you realize Christmas starts after Halloween this year? Kick off the season with a look at the latest in holiday e-commerce statistics and predict...
View articleWhether you sell diet counseling or electric drills, collecting and nurturing enthusiasts requires little or no money online and pays off handsomely. ...
View articleWe now have more sophisticated metrics than CTR to determine campaign success. Use interactivity and traditional advertising tactics to create relevan...
View articleWill personalization increase your ROI? Could be. You can take quick and easy steps to find out. Read More...
View articleSmall businesses can't afford to buy banners on the Net's most popular sites or over-hyped under-effective Super Bowl ads, but it doesn't mean they do...
View articleFinances can be tight at a start-up -- Neil knows this. But where marketing's concerned, cutting corners can be the equivalent of cutting your throat....
View articleThe Dow is about to be reshuffled since GE gobbled up Honeywell. Candidates are telecommunications and new media companies, making selection a front-l...
View articleWorldwide PC shipments totaled close to 34 million units in the third quarter of 2000, according to both IDC and Dataquest, but as the PC markets reac...
View articlePick up any recent edition of an e-business publication and what do you see? Ads from 20 or 30 companies that all sound the same. And that sound isn't...
View articleContent providers who think rich media offerings will only get airtime on the PC are mistaken, according to a report by Forrester Research, which pred...
View articleBusiness-to-business sites own almost 40 percent of the English-language domains on the Web, and they are leading the way in revenue growth in 2000, a...
View article"Banners don't work." You hear this a lot. But don't believe it. No one can dispute the fact that the average click-through rate has plummeted since t...
View articleSo you need a last-minute plane ticket to L.A.? Your first thought might be to hit the airlines' own sites. Mistake. According to one savvy budget tra...
View articleTraditional marketing is adversarial: the marketer against the customer. Marketers pay big bucks to hammer you with "impressions." The more times it h...
View articleThe Internet will likely never become the premier marketplace for used automobiles, but it is bringing together buyers and sellers that may not have f...
View articleConsultants are right up there with lawyers and used-car salesmen as the butt of jokes -- implying everything from ineptitude to downright fraudulence...
View articleIs this popular newsletter abandoning permission marketing principles by using an opt-out approach to launch a new series of newsletters? The opt-in v...
View articleThe quality of your affiliates may be more important than the quantity. And the epitome of high-quality affiliates is the super affiliate, a precious ...
View articleThe recent launch of Whack-a-Flack, a marcom PR play, generated fantastic response for e-tractions. The Whack-a-Flack game invites journalists to thro...
View articleAs wireless technology hype builds in the United States, it instills every dot-com company with the conviction that it must include wireless commerce ...
View articleSome of you may not consider customer service as part of marketing. Blake argues that customer service is the cornerstone of a company's "for the user...
View articleStreaming media may be a driver of Internet growth for years to come, according to a report by U.S. Bancorp Piper Jaffray, but first its performance n...
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