Want to build up a base of potential customers who know who you are and what value your products or services can provide them? Then start your own ema...
View articleIn this electronic age where sending a message via email costs nearly nothing, the traditional barriers to mass marketing are gone. Direct marketing i...
View articleTransporting data from point to point using laser technology sounds like something out of a sci-fi movie, but a report by The Strategis Group says fre...
View articleWhen neighborhood grocery stores grew into supermarkets, consumers became frustrated that it took so long to find what they wanted. Then smaller conve...
View articleIn a study released Monday, Challenger Gray said the total number of job cuts since December 1999 was 22,267. Read More...
View articleThe practice of PR and investor relations (IR) has changed forever. Over strong objections from the National Investor Relations Institute (NIRI) and t...
View articleWhat do you do when you've got a big marketing need but not a big marketing budget? Sometimes money's so tight in an organization that hiring full-tim...
View articleLast week, Dynamic Logic, AdRelevance, and 24/7 Media presented a paper titled "The Five Golden Rules for Online Branding," describing the characteris...
View articleWhat's the answer to securing long-term permission? One word: trust. This year billions of dollars are being spent on solutions to help customers and ...
View articleUS small and medium businesses have fallen behind other leading competitive economies, according to a study by AMI-Partners, and the future of ASPs an...
View articleThe new economy has given us an incredible diversity of marketing models. We've got viral marketing, B2C marketing, affinity marketing, partner market...
View articleIs it too early to think about that dreaded holiday? You know, the one involving an elvish home invasion? Not if you want to get what might turn out t...
View articleTotal spending of online sales decreased slightly, by $2.6 million, in September, but the number of online shoppers continued to rise, along with the ...
View articleIt's gotten to be sort of a habit for Greg and Emily. Trying to see through all the Internet hype. Taking a gleeful pin to the overinflated balloons o...
View articleBarry wants to talk elementary marketing. Why? Because it's amazing that even the most basic rules of marketing are sometimes broken by savvy B2B Inte...
View articleThe arguments make sense: Affiliate marketing pays off. So you're sold on the idea. But how do you put it into practice? The big affiliate networks ha...
View articleAndy likes "Sex and the City." He's got the DVD and the book, and he watches the TV show. What's the point for publishers? If you've got great content...
View articleIt's preposterous. You studied hard, listened carefully, put in the hours, and achieved a considerable level of success. So why do you have to put up ...
View articleWorldwide revenue in the Internet security software market will jump from less than $4 billion in 1999 to more than $11 billion in 2004, according to ...
View articleAmericans love their TV, and they increasingly love their Internet access, so a marriage of the two seems like a sure thing, right? Well, not exactly....
View articleQuality content is a lot more expensive to create than most people realize. Maintaining a quality web site is also more expensive than many think. Red...
View articleMartin wrote a couple of articles on the battle for supremacy between retailers and e-tailers. At that point, it seemed the first round went to the re...
View articleAs the web finally starts to achieve mainstream status, it may be that the ordinariness of it all is starting to negatively affect e-businesses. The p...
View articleLooking for an effective, low-cost way to reach potential clients? Those who provide a personal or professional service or sell informational products...
View articleConsumers in the market for broadband Internet access have sat by and watched as cable and DSL efforts have been slowly but surely rolled out, have he...
View articleWhat's the defining moment in a company's history? The day it gets its first round of funding? Its first million-dollar quarter? Sure, these are impor...
View articleMarketers have a lot of data at their disposal. They've got demographic data, purchase history data, and web tracking data. And that's just for starte...
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