As online shopping becomes more mainstream, the face of the online consumers, the ways they use the Web to shop, and the products they buy online chan...
View articleUS small business spending on online transactions and purchases grew more than 1,000 percent, rising from $2 billion in 1998 to $25 billion in 1999, a...
View articleWith all the talk about branding, it's hard not to think about the concept. What is branding, anyway? The look? The feel? The experience? Obviously, i...
View articleThe blinding whirling pace of a start-up creates so much velocity that a vacuum encircles the company, creating an impenetrable vortex so powerful tha...
View articleFrom less than $200 million in 1999, US online grocery spending will top $8.8 billion in 2004, according to research by IDC, but it is taking a growth...
View articleThink about the book publishing business, and what image comes first to mind? How about tweedy? Tweed jackets, oriental rugs, leather chairs, wood-pan...
View articleThe process of taking your prospective customers from the point of initial interest to where they become loyal, repeat customers depends heavily on yo...
View articleMarketers may solicit permission with the best of intentions. But then the math (or CFO) kicks in, and permission granted just becomes an excuse to su...
View articleHave you ever had a pet project or name or theme that you really, really liked and, for whatever reason, nobody else quite got it? It happened to us h...
View articleBefore you rush head-first into B2B e-commerce and hit a brick wall, you might want to consider your current selling model. Understanding what it is, ...
View articleWith the end of every month comes an attempt by affiliate marketers to make sense of the numbers. It would be great if all your numbers were moving up...
View articleThe promise of a wireless web is still a long ways off. We all know it's coming, but no one knows exactly when and what form it will take. Far from fu...
View articleThe use of the Internet in searching for a new home has increased to nearly 40 percent for home buyers, according to the National Association of Realt...
View articleMost online consumers have not paid for digital music downloads, and they don't expect to, according to a survey by Greenfield Online. This unwillingn...
View articleAs consumers in the offline world, we're addicted to spending money to earn points. In the online world, the most common way to earn points is you gue...
View articleThe number of ISPs in the 16 major markets of Western Europe grew by 33 percent to around 3,000 in 1999, according to research done by Analysys. Read ...
View articleWho are you working for, your clients or their customers? "Of course I'm working for my clients," you say. "Who do you think pays the bills?" But if y...
View articleWelcome to a new column with an ongoing focus on the enormous marketing challenges that face start-ups as they set out to build and extend a brand, dr...
View articleEvery time someone figures out a way to connect a device to the Internet, it seems the device is also used to deliver advertising. Take the recent ann...
View articleThe Top 20 e-tailers of April 2000, according to PC Data Online. Read More...
View articleViral marketing is widely touted as the new way to increase market penetration and build brand awareness in the Internet space. Hotmail is a classic e...
View articleOnly half of Americans answered their Census forms this year, sharply down from previous decades. It's not that people are ignorant or unpatriotic. Ma...
View articleOne of the ways you can increase the lifespan of the permission you receive from your customers is to choose your tone of voice and writing style care...
View articleIs content still the driving force on the Internet? Depends which business magazine you read. One reports a growing trend toward syndication. Another ...
View articleIt's the end of another month. You're not quite sure what to do with all the stats and charts available from your affiliate network provider's web sit...
View articlePeople like to talk about how technology is going to change the way we do business. Or how the launching of some new capability is going to change eve...
View articleA survey conducted by Greenfield Online and sponsored by pogo.com takes a look at how Internet access at the office changes the way people work and pl...
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