Star Branding
Marketing

Star Branding

26y Martin Lindstrom

Star Branding

These days, any Hollywood star with a shred of self-respect has his or her own web site. In most cases, these sites support fan-club activities. But m...

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Surveys Show Effect of Internet on Businesses
Audience

Surveys Show Effect of Internet on Businesses

26y Michael Pastore

Surveys Show Effect of Internet on Businesses

A pair of surveys of industry executives take a look at how the Internet, in particular e-commerce, will change the way business is done as more corpo...

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Internet Apps Propel Database Market
Marketing

Internet Apps Propel Database Market

26y Michael Pastore

Internet Apps Propel Database Market

Thanks to the growth of new Internet applications and rising demand for business intelligence applications, the worldwide database software market had...

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The Secret to E-Business Success
Marketing

The Secret to E-Business Success

26y Sean Carton

The Secret to E-Business Success

People like sites that deliver information personalized to their interests. In fact, people don't mind giving up personal information if they get some...

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Keep Your Email Database Current
Marketing

Keep Your Email Database Current

26y Cliff Allen

Keep Your Email Database Current

Moving is a fact of life for many people each year, and while the U. S. Postal Service can help update physical addresses, tracking the web addresses ...

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ClickZ Turns Three
Marketing

ClickZ Turns Three

26y Andy Bourland

ClickZ Turns Three

Andy can't help it he's hopelessly sentimental. His daughter's dance recitals choke him up and weddings absolutely slay him. So you'll understand that...

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E-Commerce Software Market in for Changes
Marketing

E-Commerce Software Market in for Changes

26y Michael Pastore

E-Commerce Software Market in for Changes

The US market for packaged e-commerce software will reach $14.5 billion in 2003, but user demand will force dramatic changes in how applications are b...

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Permission Is Dead - Long Live Permission
Marketing

Permission Is Dead - Long Live Permission

26y Nick Usborne

Permission Is Dead - Long Live Permission

Ask permission first, then everything's cool. Right? Suddenly, 'permission' is being used as a justification to turn on the marketing faucet wide open...

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The 'U.S. Wide Web' It Ain't
Marketing

The 'U.S. Wide Web' It Ain't

26y Michael Fischler

The 'U.S. Wide Web' It Ain't

As the web matures and its B2B nature reveals itself, it's vital that we realize its reach is not focused on just the U.S.A. -- it's the world that's ...

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Q1 E-Commerce Spending Matches Holiday Season
Audience

Q1 E-Commerce Spending Matches Holiday Season

26y Michael Pastore

Q1 E-Commerce Spending Matches Holiday Season

Consumers spent an estimated $7 billion online in the first quarter of 2000, the same amount they spent in the fourth quarter of 1999, according to th...

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What Does an Affiliate Manager Look Like?
Marketing

What Does an Affiliate Manager Look Like?

26y Joel Gehman

What Does an Affiliate Manager Look Like?

Here's a common gripe: People ready to launch affiliate marketing programs can't find the right person to run the show. They may be on to something. Y...

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Chapter11.com
Marketing

Chapter11.com

26y Greg Sherwin and Emily Avila

Chapter11.com

Like a plague out of the Old Testament, a couple weeks ago the portfolios of many day traders and momentum investors suddenly turned to pillars of Che...

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Too Fast to Win?
Marketing

Too Fast to Win?

26y Len Stein

Too Fast to Win?

Tenagra skipped the award for Online Public Relations Success in 1999. The judges couldn't come up with an exceptionally innovative PR success story. ...

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The Myth of Free Branding
Marketing

The Myth of Free Branding

26y Martin Lindstrom

The Myth of Free Branding

We all recognize special offers like "Buy three for the price of two" or "Buy one and get one free." Most B2C Internet businesses weren't slow to adop...

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Online Consumer Sales Keep Increasing
Audience

Online Consumer Sales Keep Increasing

26y Michael Pastore

Online Consumer Sales Keep Increasing

US consumer e-commerce sales will reach $37 billion by year-end 2000, double from the previous year and will grow by a factor of 13 overall from 1998 ...

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The Real Power of Wireless
Marketing

The Real Power of Wireless

26y Sean Carton

The Real Power of Wireless

It's predicted that there will be over 1 billion wireless users by the end of 2004, more than those using PCs! Sean wants you to try out a couple of s...

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The Only Three Ways to Grow Your Business
Marketing

The Only Three Ways to Grow Your Business

26y Andy Bourland

The Only Three Ways to Grow Your Business

Sometimes we online publishers let all the bells and whistles of the Net distract us from some very basic principles. And those very principles could ...

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Award-Winning Business Models
Marketing

Award-Winning Business Models

26y Cliff Allen

Award-Winning Business Models

Two companies won this year's Successful Internet Business Model award: iPrint and Priceline. Their business models combine web interactivity with an ...

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They're Talking About Your Company and Its Brands
Marketing

They're Talking About Your Company and Its Brands

26y Chris Maher

They're Talking About Your Company and Its Brands

What's the impact of informal web conversations on Usenet or Yahoo! investor message boards? There's no formal research available, but the plain fact ...

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Small Business Internet Use Keeps Expanding
Marketing

Small Business Internet Use Keeps Expanding

26y Michael Pastore

Small Business Internet Use Keeps Expanding

How much room is there for growth in the small business Internet market? According to IDC, nearly 13 percent of small businesses have yet to invest in...

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Beyond CRM
Marketing

Beyond CRM

26y Jeffrey Graham

Beyond CRM

In the early days of Internet business, signing up new customers, or getting them to make their first purchase, was the be all and end all of e-busine...

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Privacy Issues Dividing Internet Consumers
Ad Industry Metrics

Privacy Issues Dividing Internet Consumers

26y Michael Pastore

Privacy Issues Dividing Internet Consumers

Online consumers are not averse to revealing personal information, rather they are primarily concerned with how companies use the information collecte...

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Now's the Time to Build Something Great
Marketing

Now's the Time to Build Something Great

26y Nick Usborne

Now's the Time to Build Something Great

It's been predicted by industry pundits that thousands of dot-com companies will crash and burn over the coming months. But these folks aren't the one...

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Consumers Shop, But Don't Buy Credit Online
Marketing

Consumers Shop, But Don't Buy Credit Online

26y Michael Pastore

Consumers Shop, But Don't Buy Credit Online

Many consumers routinely surf the Web to shop for the best credit offers, but when it comes time to apply for a loan, less than half of Web credit sho...

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The Customer Isn't Always Right
Marketing

The Customer Isn't Always Right

26y Greg Sherwin and Emily Avila

The Customer Isn't Always Right

When the market takes a downturn and there's talk of tightening belts, one of the first places set for squeezing is the communications department. The...

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How Much Should I Pay My Affiliates?
Marketing

How Much Should I Pay My Affiliates?

26y Joel Gehman

How Much Should I Pay My Affiliates?

One query keeps rising to the top of Joel's email box: How much to pay affiliates? If only it were that simple. The answer, unfortunately, is: It depe...

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Move Over, Ad Man, You've Got Company
Marketing

Move Over, Ad Man, You've Got Company

26y Michelle Ellis

Move Over, Ad Man, You've Got Company

Back in the good old days, an advertising agency was the quintessential revolving door enterprise, with people coming and going all the time as they m...

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