Will Advertising Learn to Speak Web?
Marketing

Will Advertising Learn to Speak Web?

26y Martin Lindstrom

Will Advertising Learn to Speak Web?

Ever try to learn a new language as an adult? Some succeed, but most don't ever manage to speak the language fluently; they simply came to it too late...

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Selecting the Right Marketing Partner
Marketing

Selecting the Right Marketing Partner

26y Jason DeLand

Selecting the Right Marketing Partner

In today's fast-paced start-up environment, marketing has been put in the spotlight. Start-ups have poured money into advertising and marketing progra...

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The More Things Change...
Marketing

The More Things Change...

26y Sean Carton

The More Things Change...

Gartner Group CEO Michael Fleisher made some major waves last week at his company's annual Itxpo when he announced that 95 to 98 percent of all dot-co...

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Auto Shoppers Increase Internet Use
Audience

Auto Shoppers Increase Internet Use

26y Michael Pastore

Auto Shoppers Increase Internet Use

Automotive consumers are using the Internet more often, and they are using to shop for cars more often, according to The Polk Company. But test drives...

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Think Solid, If Unspectacular, Solutions
Marketing

Think Solid, If Unspectacular, Solutions

26y Andy Bourland

Think Solid, If Unspectacular, Solutions

Andy reads a lot about new businesses, especially the dot- coms. He loves to figure out whether they are going to succeed or not with their innovative...

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Howm I Doing? Cant Ask My Online Broker
Marketing

Howm I Doing? Cant Ask My Online Broker

26y David Gumpert

Howm I Doing? Cant Ask My Online Broker

Monthly portfolio reports that brokerage firms send you are about as easy to decipher as a cellular bill. The answer to your one most pressing questio...

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Maybe the End Can Wait
Audience

Maybe the End Can Wait

26y Michael Pastore

Maybe the End Can Wait

After forecasts of doom and gloom for Internet retailers, other studies are suggesting consumers keep going online to spend, revenues keep growing, an...

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Growth Rates Slowing for Online Travel
Marketing

Growth Rates Slowing for Online Travel

26y Michael Pastore

Growth Rates Slowing for Online Travel

US online leisure and unmanaged business travel expenditures are expected to soar to $28 billion in 2005, but annual growth will slow, according to Ju...

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Manifest Destiny
Marketing

Manifest Destiny

26y Roy Weiss

Manifest Destiny

The news that AOL bought Time/Warner caught a lot of people off-guard. After all, Time/Warner is big, TENS of millions of customers, a major studio, m...

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Targeting Your Site Content
Marketing

Targeting Your Site Content

26y Cliff Allen

Targeting Your Site Content

When people visit your site, more often than not they do so because they're looking for something specific. If your company offers several types of co...

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Wake Up and Smell Your Customers
Marketing

Wake Up and Smell Your Customers

26y Nick Usborne

Wake Up and Smell Your Customers

Nick has written before about customers being annoyed over receiving too many emails. On the other side of the coin is the merchant who buys an opt-in...

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Taxpayers Plugging In and Logging On
Marketing

Taxpayers Plugging In and Logging On

26y Michael Pastore

Taxpayers Plugging In and Logging On

The number of people who filed their taxes electronically has increased dramatically, almost 30 percent in the past year, and more people are using th...

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The Care and Feeding of Marketing Viruses
Marketing

The Care and Feeding of Marketing Viruses

26y Zhenya Gene Senyak

The Care and Feeding of Marketing Viruses

The Internet is a giant petri dish, swollen with nutrients, heated by the fast-click, nanosecond acquisitiveness of worldwide users. We're all in ther...

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Flackjacketed
Marketing

Flackjacketed

26y Frank Catalano

Flackjacketed

What do Microsoft and P.T. Barnum have in common? They both made their name, in large part, by manipulating the news media. Barnum was a master at med...

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Beware of Fraud
Marketing

Beware of Fraud

26y Joel Gehman

Beware of Fraud

A look at one of affiliate marketing's dirty little secrets: fraud. It's not something most people in the industry talk about with any regularity at l...

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It's Not Just A Web Site Anymore
Marketing

It's Not Just A Web Site Anymore

26y Barry Silverstein

It's Not Just A Web Site Anymore

Marketing professionals who are responsible for web sites need to take control of them and, if necessary, make tough decisions when they aren't workin...

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Top E-Tailers of March 2000
Audience

Top E-Tailers of March 2000

26y Michael Pastore

Top E-Tailers of March 2000

Amazon.com reasserted its authority as the top online retailer among US home Internet users, according to PC Data Online. Despite rumors of its immine...

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What Makes a Good Online Media Kit?
Marketing

What Makes a Good Online Media Kit?

26y Michael Aaron

What Makes a Good Online Media Kit?

Michael has a confession to make: Ninety-five percent of the printed media kits he receives go right on top of the pile, collecting dust. So where doe...

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E-tailers: Only One Chance to Survive
Marketing

E-tailers: Only One Chance to Survive

26y Martin Lindstrom

E-tailers: Only One Chance to Survive

Research studies show that e-tailers only have one chance to survive. One bad experience almost guarantees a customer won't return for more. Not so fo...

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Cool Asset Management Tools
Marketing

Cool Asset Management Tools

26y Sean Carton

Cool Asset Management Tools

One of the only truisms of the digital age is that the ink is never dry on a web site. And it shouldn't be. Those days of putting up a brochure site a...

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The Dot-Com Sky is Falling
Audience

The Dot-Com Sky is Falling

26y Michael Pastore

The Dot-Com Sky is Falling

Some of the biggest names in market research are predicting that most of the dot-com retailers that rule the PC screen, the airwaves, and the billboar...

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Dear Breck: Start Small, Grow Organically
Marketing

Dear Breck: Start Small, Grow Organically

26y Andy Bourland

Dear Breck: Start Small, Grow Organically

Andy's open letter to a web publishing newbie can apply to any Internet player who wants to parlay his or her strengths and career experience into a v...

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Attract New Users With a Magnetic Site
Marketing

Attract New Users With a Magnetic Site

26y Cliff Allen

Attract New Users With a Magnetic Site

Looking for a low-cost way to generate more traffic? Make it easy for your current users to bring family, friends and others to your site with a new p...

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120 Million Web Users Shop Online
Audience

120 Million Web Users Shop Online

26y Michael Pastore

120 Million Web Users Shop Online

Nearly 120 million of the estimated 300 million worldwide Internet users have already made a purchase or transaction online, with as many as one in fo...

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Fill Your Own Communication Gap
Marketing

Fill Your Own Communication Gap

26y Nick Usborne

Fill Your Own Communication Gap

Over the last year, a bunch of consumer product review sites have sprung up to fulfill a need that had long been felt by consumers... and ignored by o...

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Buying Services Helping Car Dealers Close Deals
Audience

Buying Services Helping Car Dealers Close Deals

26y Michael Pastore

Buying Services Helping Car Dealers Close Deals

Twice as many automotive dealers are using independent online buying services to assist with the new-vehicle sales process compared to 1999 results, a...

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Web-Based Procurement Saving Dollars
Audience

Web-Based Procurement Saving Dollars

26y Michael Pastore

Web-Based Procurement Saving Dollars

In a surprise to absolutely no one, Zona Research and Forrester Research both found that companies can save money by using online procurement, and tha...

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