Survey Says...
Marketing

Survey Says...

26y Cliff Allen

Survey Says...

Traditionally, we use marketing research firms to survey a market by telephone or mail, but these are not traditional times. The fast pace of the Inte...

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Support Your Local Fan Site
Marketing

Support Your Local Fan Site

26y Todd Copilevitz

Support Your Local Fan Site

It's the holiday season, so here's a freebie Internet strategy: Become a gamer. That's right, a stay-up-all-night-playing, while-away-your-days-waitin...

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Sales Tax Would Harm E-Commerce
Audience

Sales Tax Would Harm E-Commerce

26y Michael Pastore

Sales Tax Would Harm E-Commerce

Nearly 60 percent of consumers would make fewerpurchases if they had to pay a sales tax on all Internet purchases, according to a survey by BizRate.co...

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Toys, Music Still Lead the E-Tail Parade
Audience

Toys, Music Still Lead the E-Tail Parade

26y Michael Pastore

Toys, Music Still Lead the E-Tail Parade

Has the mall seemed a little barren? The lines a little shorter? The latest holiday sight, they're buying at night, shopping in a cyber wonderland. Re...

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Configurable Navigation Systems
Marketing

Configurable Navigation Systems

26y Michael Fischler

Configurable Navigation Systems

What drives Mike nuts is how hard web designers make it for people to find their way around a web site. Most web sites are about as focused and conven...

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Seven Deadly Sins Of Affiliate Programs
Marketing

Seven Deadly Sins Of Affiliate Programs

26y Shawn Collins

Seven Deadly Sins Of Affiliate Programs

If you are conducting business online, the question is no longer whether or not you should have an affiliate program. The question now is how to set u...

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You Oughta Be In Pictures
Marketing

You Oughta Be In Pictures

26y Greg Sherwin and Emily Avila

You Oughta Be In Pictures

Streaming media's time has come, according to Microsoft CEO Bill Gates. Gates proclaimed this prophesy this week at a streaming video industry confere...

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The Brutal Truth About Online Support - Part 1
Marketing

The Brutal Truth About Online Support - Part 1

26y Tom Kuegler

The Brutal Truth About Online Support - Part 1

Merry Christmas!! Happy New Year!! Feliz Navidad!! It's a happy time for everyone. It's the time of year when we all start thinking about family, joy,...

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Consumers Want More from Online Banking
Marketing

Consumers Want More from Online Banking

26y Michael Pastore

Consumers Want More from Online Banking

Consumers are embracing online banking, but they want more services, and accounts that are easier to open, according to an eFunds survey. Read More...

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Brand Building Now A Small Company Reality
Marketing

Brand Building Now A Small Company Reality

26y Martin Lindstrom

Brand Building Now A Small Company Reality

Amazon was one of the first dotcoms in the world to recognize the value of affiliate programs, starting a flurry over similar programs. The key proble...

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Webcasting: A Sales Tool
Marketing

Webcasting: A Sales Tool

26y Michelle Ellis

Webcasting: A Sales Tool

We often think of the Internet as a one-to-one direct marketing vehicle. However, many companies, especially B2B companies, overlook the power of usin...

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Top E-Tailers of November 1999
Audience

Top E-Tailers of November 1999

26y Michael Pastore

Top E-Tailers of November 1999

Online retailer Amazon.com increased its buyers by 50 percent over October, according to the latest rankings released by PC Data Online. Read More...

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The Radically Expanded World Of Connectivity
Marketing

The Radically Expanded World Of Connectivity

26y Sean Carton

The Radically Expanded World Of Connectivity

Today you boot up. Tomorrow you'll log on. And things may never be the same. If your nose hasn't beenburied in industry rags lately, you may not know ...

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Hospital Staffs Increase Internet Use
Audience

Hospital Staffs Increase Internet Use

26y Michael Pastore

Hospital Staffs Increase Internet Use

Use of the Internet by clinical and support staff in US hospitals has increased dramatically in the past year, according to a study by VHA Inc. Read M...

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Online Shoppers Remain Wary
Audience

Online Shoppers Remain Wary

26y Michael Pastore

Online Shoppers Remain Wary

Online holiday shoppers will spend less than 10 percent of their budgets online in 1999, according to Jupiter Communications, but AOL says shoppers ar...

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Profile Sharing
Marketing

Profile Sharing

26y Cliff Allen

Profile Sharing

One truly amazing aspect of the web is the ability to create a web "site" that is actually composed of content served by several servers belonging to ...

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Free ISPs Gain Market Share in US
Audience

Free ISPs Gain Market Share in US

26y Michael Pastore

Free ISPs Gain Market Share in US

Jupiter Communications sees 13 million free ISP subscribers in the US by 2003, but a model that will become closer to free e-mail than replacing the s...

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The Two R's Of Online Advertising
Marketing

The Two R's Of Online Advertising

26y Jeffrey Graham

The Two R's Of Online Advertising

Successful online businesses know that success means providing the most value to customers. The Internet has given people the power to compare and cho...

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Reach Out And Touch Someone
Marketing

Reach Out And Touch Someone

26y Greg Sherwin and Emily Avila

Reach Out And Touch Someone

With the holiday shopping season upon us, online and offlineretailers seem engaged in a sort of celebrity death match. At the more rational end (ratio...

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Affiliate Programs 101 - A Primer For Success
Marketing

Affiliate Programs 101 - A Primer For Success

26y Shawn Collins

Affiliate Programs 101 - A Primer For Success

Amazon launched the first affiliate program on the Internet. Since then, the novel idea of affiliate marketing has emerged as one of the most economic...

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Thanksgiving Draws Big Shopping CrowdsOnline
Audience

Thanksgiving Draws Big Shopping CrowdsOnline

26y Michael Pastore

Thanksgiving Draws Big Shopping CrowdsOnline

Just like in the offline world, the Thanksgiving holiday signaled the time to shop is here. Toy sites are doing well, according to Nielsen//NetRatings...

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Going Beyond The Banner With Complex Products
Marketing

Going Beyond The Banner With Complex Products

26y Jason Hoch

Going Beyond The Banner With Complex Products

Let's guess, you keep hearing the same buzz words over and over again: Opt-in email, permission marketing, targeted audience, affiliate networks. If y...

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Rat Race Scurry
Marketing

Rat Race Scurry

26y Martin Lindstrom

Rat Race Scurry

Today, 40 percent of the web development budget goes toward marketing, thanks to a growing opportunity for web sites to drown in over two billion page...

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Online Credit Card Transactions Double in Year
Audience

Online Credit Card Transactions Double in Year

26y Michael Pastore

Online Credit Card Transactions Double in Year

It makes sense that the increase in e-commerce would lead to an increase in online credit card transactions, but do you know which credit cards are be...

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Web Site Development Budgets Expand
Audience

Web Site Development Budgets Expand

26y Michael Pastore

Web Site Development Budgets Expand

Web site development costs have grown into a $10 billion industry, while revenues generated online reach $95 billion in 1999 and are expected to reach...

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Consumer ISPs Giving Way to Business Providers
Audience

Consumer ISPs Giving Way to Business Providers

26y Michael Pastore

Consumer ISPs Giving Way to Business Providers

Although consumer ISPs now generate more revenue than business counterparts, the balance of power will shift by 2000, according to a report by Cahners...

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Shopping: Fa-La-Freakin'-La
Marketing

Shopping: Fa-La-Freakin'-La

26y Sean Carton

Shopping: Fa-La-Freakin'-La

'Tis the season, right? Yuletide carols sung by a fire, chestnuts roasting, jolly old elves, Christmas trees, stockings hung by the chimney... all tha...

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