My Seven Best Reasons to Stay Offline
Marketing

My Seven Best Reasons to Stay Offline

26y Michael Fischler

My Seven Best Reasons to Stay Offline

Mike read a cute little article called "The Dirty Dozen" in another publication. The columnist reached out and asked various people what they hated mo...

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75 Percent of Shoppers Abandon Carts
Audience

75 Percent of Shoppers Abandon Carts

26y Michael Pastore

75 Percent of Shoppers Abandon Carts

What happens to all those online shopping carts that consumers abandon instead of making the purchase? Instead of clogging cyber-aisles, the customers...

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Consumers Fear for Their Online Privacy
Audience

Consumers Fear for Their Online Privacy

26y Michael Pastore

Consumers Fear for Their Online Privacy

A report from Forrester Research confirms what most people already believed to be true: privacy fears are holding back Web shopping. But more experien...

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The Sky's The Limit
Marketing

The Sky's The Limit

26y Tom Kuegler

The Sky's The Limit

Have you ever tried to climb the corporate ladder only to realize that every step you take up the food chain leaves you with yet another step to go? U...

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PR Foresight Was 20/20
Marketing

PR Foresight Was 20/20

26y Greg Sherwin and Emily Avila

PR Foresight Was 20/20

In an unprecedented public relations gamble, Metabolife has posted its own video recording of an ABC "20/20" interview of CEO Michael Ellis by reporte...

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Doctors Missing Internet Health Opportunity
Audience

Doctors Missing Internet Health Opportunity

26y Michael Pastore

Doctors Missing Internet Health Opportunity

Patients want to interact with their physicians using Web sites and e-mail, but doctors are missing out on the opportunity, according to Cyber Dialogu...

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The Death Of Portals
Marketing

The Death Of Portals

26y Martin Lindstrom

The Death Of Portals

The portals we know today will probably not exist 12 months from now, thanks to the appearance of true Internet-based one-to-one communication. Consum...

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DOA On The Web
Marketing

DOA On The Web

26y David Gumpert

DOA On The Web

What's among your least-favorite activities in everyday life? Listening to a life insurance sales pitch ranks up there with going to the dentist or de...

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Building Traffic With The Engines
Marketing

Building Traffic With The Engines

26y Sean Carton

Building Traffic With The Engines

How are you getting people to come to your site? If you're like a lot of folks out there, you might be using some combination of prayers and word of m...

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Up Close And Personal
Marketing

Up Close And Personal

26y Cliff Allen

Up Close And Personal

The race is on to understand the customer. We have the technology to tailor web content based on the interests of visitors. We are able to drop ads in...

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ISPs Search for New Revenue Streams
Audience

ISPs Search for New Revenue Streams

26y Michael Pastore

ISPs Search for New Revenue Streams

A plethora of competitors and the emergence of free Internet access are forcing ISPs to find new revenue streams. Analysts from Dataquest and Frost & ...

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Measuring Email Marketing Success
Email

Measuring Email Marketing Success

26y Jeffrey Graham

Measuring Email Marketing Success

One of the core principles of marketing is efficiency. You can spend money, but you don’t want to waste it. Missing your target with the wrong message...

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On the Internet, Everyone Is a Dog
Marketing

On the Internet, Everyone Is a Dog

26y Greg Sherwin and Emily Avila

On the Internet, Everyone Is a Dog

In the never-ending quest for stickiness, web sites have implemented a variety of means to attract and retain visitors. None of these means are more u...

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Retailers vs.The Net: Round 2
Marketing

Retailers vs.The Net: Round 2

26y Martin Lindstrom

Retailers vs.The Net: Round 2

Retailers need to know what they do best if they're going to survive. The Internet has already created many upheavals for them, and it's still causing...

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Mining The Data Mountain
Marketing

Mining The Data Mountain

26y Sean Carton

Mining The Data Mountain

Wanna know the real reason e-commerce is going to change the way we shop? It's not the 24X7 instant access to products - anyone with a telephone and a...

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Keep The Conversation Going
Marketing

Keep The Conversation Going

26y Cliff Allen

Keep The Conversation Going

Web technology makes it very easy to communicate quickly with so many people that it's easy to forget the overriding purpose of creating a powerful we...

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Heads Up On The PR Revolution
Marketing

Heads Up On The PR Revolution

26y Len Stein

Heads Up On The PR Revolution

A seismic shift is underway as consumers turn from the traditional atoms and ink news world to digital media on the web. While daily newspapers still ...

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Three Million New Internet Shoppers for Christmas
Audience

Three Million New Internet Shoppers for Christmas

26y Michael Pastore

Three Million New Internet Shoppers for Christmas

Just what e-tailers want for the holidays: Following the promise of discounts and customer service, three million people will buy online for the first...

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One-Third of Internet Users Have Made Online Purchases
Audience

One-Third of Internet Users Have Made Online Purchases

26y Michael Pastore

One-Third of Internet Users Have Made Online Purch...

Nearly two-thirds of Internet users have researched products over the Internet but are reluctant to buy online. The Intermarket Group examines what is...

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To Link Or Not To Link
Marketing

To Link Or Not To Link

26y Gerry McGovern

To Link Or Not To Link

Jean-Pierre Bazinet has a Movie-List web site that links to almost 1000 movie trailers. Sounds good for movie fans and movie studios alike, right? But...

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A Brief History Of Branding
Marketing

A Brief History Of Branding

26y Greg Sherwin and Emily Avila

A Brief History Of Branding

In its relatively short life, the web has seen too many trends to count. These trends ebb and flow on the whim of the media that cover them and the ve...

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No Rest For The Weary
Marketing

No Rest For The Weary

26y Tom Kuegler

No Rest For The Weary

Remember "Leave it To Beaver"? When Dad used to go to work and come home at 5:00 p.m. to see Wally and the Beve? Well, no one works 9 to 5 now. The In...

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Y2K And The Urge For Release
Marketing

Y2K And The Urge For Release

26y Chris Maher

Y2K And The Urge For Release

First, an apology. This is yet another article about the (sigh) Y2K thing. Maher agrees that everything that could possibly be written about it has al...

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Clicks, Brands And Mortar
Marketing

Clicks, Brands And Mortar

26y Martin Lindstrom

Clicks, Brands And Mortar

Firms that use traditional marketing techniques rather than Internet strategies are known as "bricks-and-mortars." And they've been dubbed the true lo...

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Sporting Goods Industry Moves Online
Audience

Sporting Goods Industry Moves Online

26y Michael Pastore

Sporting Goods Industry Moves Online

The global sporting goods category is ripe for transition to the Internet, according to an industry report by Hambrecht & Quist, which predicts $4 bil...

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Internet May Slow Under Future Performance Demands
Audience

Internet May Slow Under Future Performance Demands

26y Michael Pastore

Internet May Slow Under Future Performance Demands

While the Internet has shown some performance improvements in recent years, the Web remains slow for conducting serious transactional business, accord...

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Hot Bots And Customer Service
Marketing

Hot Bots And Customer Service

26y Sean Carton

Hot Bots And Customer Service

Are your customers satisfied? You may not actually know. While every site inevitably has its share of disgruntled surfers who seem to be on a mission ...

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