More than 60 percent of enterprises will adopt Java applications and technology by 2004, with the finance sector leading the way, according to Gartner...
View articleThe Internet and B-to-B outfits continue to be a match made in heaven, according to research by ActivMedia, Goldman, Sachs, and the Direct Marketing A...
View articleMost consumer dot-com companies are using traditional media to build their brand. Since most e-tailers don't have Amazon-type marketing budgets or Ama...
View articleAmazon's spectacular rise has shown that behemoths like Barnes & Noble are vulnerable, and that upstart Internet-born-and-bred alternatives are often ...
View articleGartnerGroup's Dataquest has weighed in with its projection for online holiday spending. They predict $12.2 billion, up from $4.5 billion in 1998. Rea...
View articleThe real opportunity isn't in building new web sites these days, it's in re-building existing sites. So when renovating a site, how do you know where ...
View articleNew opportunities for web partnerships enable us to provide more options and better service to customers, but these same opportunities also bring new ...
View articleConsumers will spend $6 billion online during the months of November and December 1999, according to research by Jupiter Communications. If all goes w...
View articleSure, every Internet start-up needs "buzz" (read: positive media coverage in influential publications online and offline) for lots of reasons. This so...
View articleWhy the obsession with click-through? Neil Cohen believes it all begins with brand building -- that true ROI comes with a strong brand and not the oth...
View articleEquipment vendors and service providers will benefit the most from VoIP, according to Cahners In-Stat Group, but it will not mean free long distance f...
View articlePR professionals are in an ongoing struggle to convince senior management that PR activities legitimately move the company forward. The problem seems ...
View articleWhen you're in a relationship, the one constant element is conflict. Even if you have a perfect relationship and all parties are happy 99 percent of t...
View articleBrick-and-mortar pharmacies looking to do more business online would be well served by having the local pharmacy make the delivery, according to a sur...
View articleAccording to Dataquest, 2.4 million households have had problems with their e-commerce orders being properly filled. Read More...
View articleThe biggest difference between online advertising and offline advertising is in the focus. Online media is like hockey, with a focus on what happens d...
View articleTwo years ago, most companies began to realize the importance of having an online strategy. Disney's Donald Duck became interactive, Mattel's Barbie c...
View articleIf you want to see how technology is changing the way we market, look at your local, low-budget fan site. Used to be these homepages were little more ...
View articleEnhanced features, particularly those related to the Internet, will be critical to the video game market's future growth, according to research by The...
View articleOnline product registration forms can be a great benefit for manufacturers. Software companies have used online registration successfully because it's...
View articleTwelve months ago, just over half of the people on the Internet were making purchases. Now, three-quarters are buying and 82 percent of these are fill...
View articleTotal retail e-commerce sales in the second quarter of 1999 have nearly tripled from last year, according to BizRate.com, which also found that the us...
View articleWould you open a department store where half your customers got lost and left in frustration? Or a multiplex where nobody can find their movie? Of cou...
View articleOnly two years after their debut, appliance servers are taking the server market by storm and threatening the space of multipurpose servers, according...
View articleWe've been hearing about the upcoming convergence of online and offline commerce. Boundaries between online and offline commerce may blur and fade to ...
View articleFew topics can whip a group of public relations professionals into a lather faster than news clips - the regular, systematic collection and analysis o...
View articleIf last year was the year everyone discovered e-commerce, then 1999 is surely gearing up as the year that online customer service takes center stage. ...
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