When the white smoke poured out of the Sistine Chapel it wasn't simply the announcement of a new pope, but it also ignited a strong Latino reaction in...
View articleProjects become very efficient when a client has a good control of the project. Here are five tips to get started. Read More...
View articleGoogle unveils talking shoes and Volkswagen Smileage app at this year's SXSW. Read More...
View articleMicrosoft Advertising has identified four pathways to multi-screening in a quest to better understand the primary reasons or behaviors that drive cons...
View articleThe weeklong campaign resulted in content on YouTube, Twitter, Facebook, Tumblr, and the music website Bandcamp. Read More...
View articleHow three apps are looking at different ways of thinking about and leveraging check-ins and people's interests wherever they are. Read More...
View articleMcDonald's is asking Shamrock Shake fans to create tiles on its website to show their devotion to the mint shake. Read More...
View articleFreeCreditScore.com is asking consumers to submit alternative endings to a TV commercial that features its Score Planner tool. Read More...
View articleStarting this month Old Navy will be a flagship sponsor of live broadcast content in the form of an interactive commercial, animated logos, and its sp...
View articleGood managers don't clean up messes; instead, they support others in cleaning up their own mess or show them how to avoid the mess to begin with. Read...
View articleHow the influence of "cord-cutters" is changing television as we know it. Read More
View articleThe award, from the Direct Marketing Educational Foundation, recognizes direct and interactive marketing professionals. Read More...
View articleSeven ways to expand beyond our silos and look at the big picture to understand how evolving consumer consumption and usage is truly impacting our bus...
View articlePundits may have decided that the Harlem Shake meme is uncool, annoying, and downright "over." Yet, undaunted, selected companies are still joining th...
View articleFisrtRain's recently unveiled software will build on the Salesforce Touch Platform by adding customer intelligence solutions to Touch. Read More...
View articleWhat is the real ROI associated with big data for marketers, and what marketing metrics does it impact and why? Read More...
View articleTo follow the new golden rule of marketing we only need to understand three basic principles: tracking, stages, and velocity. Read More...
View articleThe interactive Cat Map also pushes a new permanent tiger exhibit and promotes conservation of critically endangered Sumatran tigers. Read More...
View articleChevrolet is in full force at SXSW, cruising around under the slogan "Find New Roads" and giving festival-goers the opportunity to "Catch A Chevy" or ...
View articleA look at the six key behaviors that will improve your chances of surviving beyond the average CMO tenure. Read More...
View articleThe popular cookie makes its first appearance at SXSW to showcase its new on-the-go packages and has created its own "grab and go" studio that will gi...
View articleMy views on how technology would impact the industry 10 years from now. Read More...
View articleThe Guardian has launched a campaign with both a real-world and social component, asking U.S. readers to weigh in on four political debates. Read More...
View articleMedia investment management firm GroupM has created a consulting services division to add to its staple of services. Read More...
View articleThe brand has engaged an eager fan base of Millennials to push its latest product on Facebook, Twitter, and YouTube. Read More...
View articleBusting five of the myths that seem to be floating around the marketing industry. Read More...
View articleCalifornia coffee chain The Coffee Bean and Tea Leaf is using digital technology to help it respond to customers on a micro-local level. Read More...
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