Early belief in digital has helped Republican Senate candidate Marco Rubio build support and fuel anti-moderate sentiment that influenced Governor Cha...
View articleOne million YouTube views are aiding Republican Dale Peterson, who three weeks ago was considered a 17:1 long-shot in his run for Alabama's agricultur...
View articleAn excerpt from ClickZ's Digital Political Campaigns 101, a free, practical resource on online fundraising, Web ads, social media, video, and more. Re...
View articleIn the race for Ted Kennedy's Massachusetts Senate seat, the failed campaign for Dem Martha Coakley did not authorize online ads until a few days befo...
View articleA proposal calls for political candidates to include standard language denoting an association with their campaigns on Facebook profile pages and woul...
View articleAs Conservatives reach out to supporter bases built on Facebook and Twitter today, and dominate ads on Google and YouTube, Labour is mostly silent. Re...
View articleParty gears up for a final day of campaigning through online video, social media, e-mail, and mobile marketing. Read More...
View articleBy adopting Twitter hashtags and embracing Facebook-driven flashmobs, the Liberal Democrat Party is helping supporters flourish in social media. Read ...
View articleFlorida's Marco Rubio isn't the only candidate taking shots at so-called Republican defectors to promote their own campaigns and fundraising organizat...
View articleFormer Obama and Brown campaign staffers, independent consultants, and others have launched consulting firms serving political, advocacy, and public a...
View articleAmong the messages the IAB hopes to get across to legislators: behavioral targeting is so pervasive, even their own election campaigns probably use it...
View articleConsultants on the right and left, along with digital media sellers, say Republican House candidates are more serious about using Web ads and other on...
View articleMicrosoft hopes this year's political campaigns will use its new cloud-based tools, including a community management platform. Read More...
View articleJohn Prescott asked supporters to click on Conservative ads to diminish opponents' budget. Read More...
View articleMobile has not been universally embraced by political consultants - and has even raised some hackles among those who see it as a costly distraction. R...
View articleCompany has added a former political campaign manager to its sales team, and its once-top political sales guy is now focused on advertising industry o...
View articleGroups like Freedom Works and The Senate Conservatives will continue using the healthcare debate to galvanize support for their candidates, generate e...
View articleWeb ads led to a 122 percent boost in signups from supporters interested in volunteering to get out the vote for Scott Brown's Senate campaign. Read M...
View articleRight-leaning heavy-hitters form a political consultancy aiming to remove the barriers between digital and traditional media. Read More...
View articleUnlike in the U.S., fundraising is not a major component of election campaigns in the U.K., and that is reflected in how they operate online. Read Mor...
View articleThe rules for using Twitter in political campaigns are not yet written. Should the U.K.'s Conservative Leader get on board? Read More...
View articleView a Q&A with Jonah Seiger, lead digital strategist for Bloomberg's 2009 campaign at Social Media Week, an event sponsored by ClickZ and held in...
View articleMayor's re-election campaign spent around $2.1 million on Web ads, four times what Hillary Clinton's presidential primary camp spent online. Read More...
View articleThe Conservative Party in the U.K. hopes its dedicated in-house digital team and agency partners help update its image and woo voters in the digital s...
View articleProdding and funding from the state party caucus may have helped David Marsden reach swing voters and win a tight race for state senator this month. R...
View articleThe left-wing radio and Internet media operation has struggled since its launch in 2004, and failed to make an impact online. Read More...
View articleRepublican Scott Brown's bootstrapped campaign has built grassroots support through online ads, social media, and video. Read More...
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