Digital efforts help World Vision, Red Cross raise nearly $9 million in 48 hours. Read More...
View articleClickZ's online spending estimates for NJ candidates Christie and Corzine, including charts showing breakdown by media type. Read More...
View articleHealth Care for America Now aimed to gather petition signups this week through a splashy series of homepage takeovers on sites including Talking Point...
View articleClickZ's Politics and Advocacy looks back at the year in digital political campaigning, and asks consultants on the right and left what mattered in '0...
View articleAs more nonprofits flood the Web, older marketing tactics like e-mail are complemented by tactics like Twitter, search, and toolbars. Read More...
View articleMichael Bassik had been tasked with helping Air America become a strong digital media brand. Read More...
View articleBloomberg's recent NYC mayoral campaign may have gotten some help from a pay-per-tweet service. Read More...
View articleHealthcare reform could become the biggest political issue to generate online advocacy efforts since the 2008 election -- bigger than the bailout, ene...
View articleCurrent use of the display ad tactic, introduced during the 2008 election, represents how it is becoming a standard part of the online get-out-the-vot...
View articleDespite budget disparity, New York City Mayor Mike Bloomberg's and Hoboken Mayor Dawn Zimmer's campaigns consider Facebook and Twitter key components ...
View articleChances are, if you're in NYC, you've spotted a lot of ads for Mike Bloomberg online in recent months Read More...
View articleA current campaign from an immigration reform group shows the difficulty Facebook has generating ad revenue from political advertisers that is compara...
View articleD.C.-based digital consultancy Engage has set up shop near Silicon Valley to assess new technologies for political use. Read More...
View articleAs South Carolina Democrat Rob Miller reaps rewards of his opponent's outburst during President Obama's speech Wednesday, Republicans aim to cash in t...
View articleLike brand marketers, advocacy and nonprofit groups are struggling to measure how their social media numbers translate to real action and real donatio...
View articleSince its launch in May, the research-focused ad network is building up its staff and generating more interest than expected from corporate advertiser...
View articleCampaigns alert to online ads, but they're still a tough sell for local sites. Read More...
View articleSt. Petersburg mayoral candidate who allegedly broke election rules will seek a hearing to establish precedent. Read More...
View articleAfter a mayoral hopeful was forced to pull his ads, Florida candidate for state representative Christopher Mitchell didn't want to risk flouting the s...
View articleAs the RNC deals with a youth-aimed Web contest gone awry, its college counterpart launches a reward-driven activism hub aimed at derailing a governme...
View articleThe Vermont Democrat's BushTruthCommission, the Service Employees International Union, and other political and advocacy groups are early adopters of Y...
View articleVoter information collected by the Republican and Democratic Parties is often merged with databases run by AOL, Yahoo, and Microsoft to create targete...
View articleVirginia's Democratic gubernatorial primary winner Creigh Deeds used an increasingly popular Google ad tactic to aim ads at Northern Virginians Monday...
View articleThe digital shop behind John McCain's 2008 presidential campaign's online ads and countless Republican and conservative campaigns chose Chuck DeFeo as...
View articleAll eyes are on Natalie Foster as she helps determine how the Obama campaign's monster database will be employed to promote the party and the Presiden...
View articleA new network funded by Clinton White House Deputy Chief of Staff Harold Ickes, along Reagan and Bush staffers, targets ads based on how people stand ...
View articleConservatives won the Web effort in California's intense fight over same-sex marriage, and voter-file data matching was just part of the strategy. Rea...
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