Web Buyers Don't Complete Purchases
Audience

Web Buyers Don't Complete Purchases

27y Michael Pastore

Web Buyers Don't Complete Purchases

The majority of online users may put merchandise in their virtual shopping carts, but they never make it to the final check-out point, according to a ...

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Make Your Site Customer-centric
Marketing

Make Your Site Customer-centric

27y Deborah Kania

Make Your Site Customer-centric

In your universe, do your customers represent the planets revolving around your products? Or are your customers at the center of a universe where your...

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E-Commerce Flunks International Test
Audience

E-Commerce Flunks International Test

27y Michael Pastore

E-Commerce Flunks International Test

An international study using consumer organizations in 11 nations found that e-commerce still has hurdles to clear before it gains acceptance around t...

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What's The Buzz?
Marketing

What's The Buzz?

27y John Day

What's The Buzz?

Kim O'Connor called I-Advertising members' attention to a growing problem -- "banners that when clicked the visitor cannot hit the back button and go ...

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MS Explorer Passes Navigator
Marketing

MS Explorer Passes Navigator

27y Michael Pastore

MS Explorer Passes Navigator

Microsoft's Internet Explorer browser software has bypassed Netscape's Communicator and Navigator products, according to the latest Technology User Pr...

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Rich Media Versus Words
Marketing

Rich Media Versus Words

27y Nick Usborne

Rich Media Versus Words

Nick gives his take on the future of words on the web. Despite the impact of Web TV, broadband, rich media and fancy convergence plans, he's betting o...

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The Surprise of Germany
Marketing

The Surprise of Germany

27y Jim Sterne

The Surprise of Germany

Jim recently spent two weeks in Deutschland and felt a gentle tipping of the European scales. The buzz he hears is that Germany is moving faster towar...

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Top 10 Affiliate Programs
Audience

Top 10 Affiliate Programs

27y Michael Pastore

Top 10 Affiliate Programs

The top 10 affiliate programs of May 1999, as ranked by internet.com's Refer-it. These rankings are calculated based on the absolute number of clickth...

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WebMonkey Business
Marketing

WebMonkey Business

27y Greg Sherwin and Emily Avila

WebMonkey Business

Let's get one thing straight here, folks Just because someone knows HTML does not mean he or she knows how to leverage the Internet to your business a...

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Gender Gap Impacts E-Commerce
Audience

Gender Gap Impacts E-Commerce

27y Michael Pastore

Gender Gap Impacts E-Commerce

Females have narrowed the "Internet Gender Gap" from 21 percent to only 8 percent in less than two years, according to a recent report, and the demogr...

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E-Business Catching on with Firms
Audience

E-Business Catching on with Firms

27y Michael Pastore

E-Business Catching on with Firms

Across all industry sectors, 37.1 percent of organizations already have e-business operations in place, and more are on the way, according to Computer...

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So You Want Branding and Direct Response, Huh?
Marketing

So You Want Branding and Direct Response, Huh?

27y Rob McEwen

So You Want Branding and Direct Response, Huh?

The concept of "double-duty" advertising has been around for some time -- ads that support and enhance the brand AND include a tangible call to action...

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The Consumer Backlash
Marketing

The Consumer Backlash

27y Sean Carton

The Consumer Backlash

Sean's feeling awfully surly towards e-marketers lately. Maybe it's because the quantity of Spam he receives has increased exponentially. Maybe it's t...

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Give It to Me NOW!
Marketing

Give It to Me NOW!

27y Barry Silverstein

Give It to Me NOW!

One of the things the Internet brings to the marketing world is remarkable impatience. Everyone expects instant gratification, at least informationall...

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ISPs Increase Their Spending
Audience

ISPs Increase Their Spending

27y Michael Pastore

ISPs Increase Their Spending

A study by Cahners In-Stat Group found that 66 million US consumers are demanding Internet access, indicating major growth is ahead for small "Mom and...

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More Travelers Turning to Internet
Marketing

More Travelers Turning to Internet

27y Michael Pastore

More Travelers Turning to Internet

The Travel Industry Association of America (TIA), 6.7 million American adults (9 percent of Internet users) have used the Internet to make travel rese...

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Got The Click-through Blues?
Marketing

Got The Click-through Blues?

27y Deborah Kania

Got The Click-through Blues?

Dabbling into online advertising may have you down if you're comparing it to the ol' days of '95 when it was easy to record how many selected your ad ...

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Financial Planners Take Business Online
Marketing

Financial Planners Take Business Online

27y Michael Pastore

Financial Planners Take Business Online

Much like their customers, more financial planners and broker-dealers logged onto the Internet for business in 1998 than in 1997. For the third year, ...

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E-Commerce Application Market Blasts Off
Marketing

E-Commerce Application Market Blasts Off

27y Michael Pastore

E-Commerce Application Market Blasts Off

Revenue in the worldwide Internet commerce application market, which soared 154 percent to $444 million in 1998, will jump another 280 percent to $1.7...

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Europeans Taking Finances Online
Marketing

Europeans Taking Finances Online

27y Michael Pastore

Europeans Taking Finances Online

The introduction of the Euro is one reason that close to 10 million Europeans will seek financial advice online by the year 2002, according to a repor...

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The Net and the 2000 Election
Audience

The Net and the 2000 Election

27y Michael Pastore

The Net and the 2000 Election

[IC_ARTICLE_OBJECT [SHOW IC_Article_ID] “table1”] Much like the 1998 holiday season introduced online shopping to the world, the 2000 pr...

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Top 10 Affiliate Programs
Audience

Top 10 Affiliate Programs

27y Michael Pastore

Top 10 Affiliate Programs

The top 10 affiliate programs of May 1999, as ranked by internet.com's Refer-it. These rankings are calculated based on the absolute number of clickth...

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Retail Revenues to Increase 784%
Audience

Retail Revenues to Increase 784%

27y Michael Pastore

Retail Revenues to Increase 784%

Retail revenues generated from online shopping worldwide will increase by 784 percent over the next four years, from $4.5 billion by year-end 1998, to...

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Airline Sites Need Work
Marketing

Airline Sites Need Work

27y Michael Pastore

Airline Sites Need Work

A survey of visitors to the Web sites of several major airlines has found that they have some work to do in the eyes of their customers. Read More...

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Future of Online Banking Bright
Marketing

Future of Online Banking Bright

27y Michael Pastore

Future of Online Banking Bright

More than 6.5 million households bank online in the US, according to a report by International Data Corporation (IDC), which predicts that number will...

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Senior Execs Increase Net Usage
Audience

Senior Execs Increase Net Usage

27y Michael Pastore

Senior Execs Increase Net Usage

Senior executives in the world's major markets are going online more often, and are becoming more comfortable using the Internet, according to an Ande...

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What's The Buzz?
Marketing

What's The Buzz?

27y John Day

What's The Buzz?

More bitching about banner blocking software What is it that surfers have against banner ads? It might not be the advertising that's the issue, but th...

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