Nikon gave several people one of its cameras to document their passions. Executed by McCann Erickson, the campaign also allows consumers to contribute...
View articleAlthough we most often spend our time focusing on solutions, it may sometimes be beneficial to instead think about the problems themselves. Read More...
View articleBy combining these five basic email types in your marketing automation programs, you can ensure maximum success in your next campaign. How will you us...
View articleA trip to Amsterdam brought to light several important marketing lessons that can help you as you move past the holidays and into the coming year. Rea...
View articleA trip to Amsterdam brought to light several important marketing lessons that can help you as you move past the holidays and into the coming year. Rea...
View articleThese seven mistakes could keep you from building the best start-up possible, before you even launch your brand. Read More...
View articleIn this video interview, Starwood's Yingrekha Langulasena shares her key points for crisis management on social media. Read More...
View articleTo get a running start on dominating holiday shopping dollars, Amazon will be counting down to Thanksgiving and Black Friday next week with steep dis...
View articleMany marketers think to focus on attracting leads with content like blog posts and social media messages, but what about content for consumers who hav...
View articleThis past year saw many changes in the world of marketing. Should it be viewed as a time of crisis or a time of innovation? Read More...
View articleNo, a celebrity photo didn't break the Internet, but it is changed forever. Read on to discover how. Read More...
View articleIn this video interview, SAP's Crispin Sheridan shares the importance of testing for ad optimization of multichannel advertising. Read More...
View articleMillennials are the first generation to really share and engage with advertisements, which is why a strong campaign aimed at them should include compe...
View articleTo increase engagement around a new thriller, HarperCollins "spritzed" it one word at a time on a digital billboard at one of London's busiest train s...
View articleIf marketing automation vendors capitalize on these opportunities, automation software could go from a "nice-to-have" tool to a "must-have" technology...
View articleIt's easy to make excuses for being a bad digital marketer - here are some ways you can turn that around and be a good one. Read More...
View articleWhat's the difference between multichannel marketing and omnichannel marketing? And which one should marketers be striving for? Read More...
View articleTo remind consumers that Swarovski makes jewelry for everyday wear, the crystal company's creative agency posted clever bracelet ads in the form of Cr...
View articleAutomation tools allow marketers to spend less time guessing and more time attracting and nurturing prospects, something that directly benefits the sa...
View articleWithout the advantages of a physical store, e-commerce vendors need to find ways to enrich the online shopping experience for their consumers. Read Mo...
View articleStarting Friday, Uber users in 10 cities across the world will be able to sync the app with their Spotify accounts, controlling the music during their...
View articleBefore you can even begin to think about implementing a CRM system, you need to make sure you have these five basic marketing tools down first. Read M...
View articleThe Internet of Things is bringing local search to your car's dashboard. How can marketers make sure their listings are optimized for consumers on the...
View articleTo allow consumers to give as well as get, Target and TOMS will donate food and clothing to those in need with every purchase from their collaborative...
View articleBurberry is going digital this holiday season with an interactive window display at the iconic Paris department store. Read More...
View articlePersonas on their own can only do so much. Marketers also need an action plan in order to make the personas viable. Read More...
View articleInstead of starting with a social media strategy, smart marketers must first think about great content and then think about how to fit it into their v...
View article