A field study of WAP users in the UK by the Nielsen Norman Group found that wireless Internet access has a long way to go before the general public co...
View articleWe've got seven new family members to supplement ".com" domain names. So the problem's solved, right? Think again. These new address structures are li...
View articleIn the early days of email, you might have been successful with just a hard offer, but it's not today's popular type of email offer. To build a prospe...
View articleYou ever see "The Natural"? After some tough times, the good guy comes through with a homerun that knocks out the stadium lights. Such is the tale of ...
View articleIn the offline world, audience demographics drive media-buying decisions. But online, pricing usually trumps other considerations. What gives? Simple:...
View articleForrester predicts $10.7 billion in holiday 2000 online sales in the United States; $19.5 billion worldwide. Here are some insights based on a study b...
View articleGoTo.com and its partners have homogenized the Internet search experience with paid-for links above the fold. But when people search Yahoo!, LookSmart...
View articleMaking good on an earlier strategic agreement, the pair aims to promote AOL membershipgift-giving during the holidays with a sweepstakes and incentive...
View articleThe company said it will revamp its service offerings after admitting that it will likely post a sizable loss in fourth quarter and 2001. Read More...
View articleThe traditional agency combines its direct marketing and interactive units into a new entity. Read More...
View articleSome admittedly tongue-in-cheek ideas for pushing content to an unsuspecting mobile world, should you opt for the world of wireless. Read More...
View articleThe company criticized "erroneous" assertions in a privacy lawsuit filed against it -- the second such action targeting an online ad firm in a week. R...
View articleThe loyalty marketer will promote a gift certificate that can be used on- and offline. Read More...
View articleAre you willing to commit to the right partner? No, Nancy and Janet are not dispensing advice to the lovelorn. They're talking about choosing the righ...
View articleThe online direct marketer said the deal will boost the technology that it uses in its coupon- and reward-serving network. Read More...
View articleAd rep firm Phase2Media will offer e-mail marketing products through a deal with the Palo Alto-based firm. Read More...
View articleIs 10 percent click-through from a large email promotion cause for celebration? Maybe not. Kim tells you why it’s important to define your campaign bo...
View articleWith 2001 holding the potential for great advances in e-business, five concepts are important for B2B marketers to consider in the year to come. Read ...
View articleWant some terrific gift ideas for this holiday season? Here's some recommendations for email and Internet appliances with minimum expense or hassle fo...
View articleTo make it easier for journalists to write about your company or client, PR pros need only follow some key marketing directives to maximize their emai...
View articleMany of this year's dot-com failures were predictable. Since there's more to be learned from failure than from success, here are some lessons from the...
View articleThere is no single factor more important to a site publisher than audience. Andy tells you how to determine which audiences to pursue a relationship w...
View articleWith the closure of several big-name companies has come the closure of several big-name affiliate programs. But don't think the sky is falling on affi...
View articleSo the Internet levels the playing field for small businesses, right? Sounds good -- until you consider that successful selling online is tightly tied...
View articleAs you sit down to turkey this afternoon, you may not feel there's much to be thankful for. Last year, you felt rich and did work you loved. Now maybe...
View articleThanksgiving Day, and you're reading work-related stuff. Today is the day for stuffing, not stuff. But since you're here, let's talk turkey. Sometimes...
View articleWhat's the buzzword du jour? "e-CRM" -- you hear it everywhere. So let's take a look at how Ticketmaster.com turned savvy customer relationship manage...
View articleInternet advertising shakeout? No doubt about it. Tom tells media planners how to minimize risk and make smart business decisions in hard times. Read ...
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