MessageMedia Inc., a provider ofe-mail-based customer relationship management and direct marketing services,closed on a private placement of approxima...
View articleLast week we discussed the move toward more agency involvement in the business development process. As more dotcoms enter the scene with little or no ...
View articleThe online book industry is a case study in cornering a market online via first-mover advantage. How can this be? The barriers to entry are low. Books...
View articleDirectory company Switchboard Inc. has been selected by International Newspaper Network (I.N.N.)to provide directory and Internet services to augment ...
View articleLast week Janet and Nancy summarized their research findings on media buyers and sales reps, telling you what media buyers want. This week they spill ...
View articleOne of the core principles of marketing is efficiency. You can spend money, but you don’t want to waste it. Missing your target with the wrong message...
View articleNearly 85 percent of companies in Latin America are using or are willing to evaluate e-commerce within the next two years, according to a study by Int...
View articleIn the never-ending quest for stickiness, web sites have implemented a variety of means to attract and retain visitors. None of these means are more u...
View articleThere's no shortage of people who can tell you how to create a one-to-one relationship with customers out there. But once you've got the customer's at...
View articleMost business plans that we have read recently include a revenue stream from selling advertising space. But just because you have a site that generate...
View articleWanna know the real reason e-commerce is going to change the way we shop? It's not the 24X7 instant access to products - anyone with a telephone and a...
View articleAppNet Inc. was named the new consumerinteractive media and marketing agency of record for Sprint's consumer long distance division. Read More...
View articleInteractive agency and data marketing company Avenue A Inc. has acquired iballs, an Internet media planning andbuying company in a cash and stock deal...
View articleA seismic shift is underway as consumers turn from the traditional atoms and ink news world to digital media on the web. While daily newspapers still ...
View articlePermission e-mail marketing company yesmail.com signed a partner deal with XOOM.com for e-mail marketing. Read More...
View articleOnce upon a time there were two web sites, each selling genuine Turkish carpets. The first site, PatsCarpets.com does everything right, 'forcing the n...
View articleRemember "Leave it To Beaver"? When Dad used to go to work and come home at 5:00 p.m. to see Wally and the Beve? Well, no one works 9 to 5 now. The In...
View articleOnline advertising and direct marketing solutions firm L90 launched adMonitor 4.0, an enhanced versionof its proprietary ad tracking and serving techn...
View articleWhile online advertising suffers from the lingering effects of "banneritis," the smart media planners are searching for new ways to help their clients...
View articleAd-backed ISP Surfree.com signed with Adsmart, an online advertising networkcomprising more than 300 Web sites totaling 2.5 billion monthly impression...
View articleThe Travelocity-Preview Travel merger and Microsoft's spinoff of Expedia have refocused attention on the online travel market. Travelocity's sales pro...
View articleThe Consumer Financial Network, a subsidiary of iXL Enterprises, launchedthe first national advertising campaign for the company's new financialservic...
View articleImproving technologies and an increasing number of Internet users bode well for the future of online gambling, despite debates over its legal status, ...
View articleA couple of weeks back Nick wrote an article under the title, "I'll Kiss You Unless You Tell Me Not To." And he got a bit of feedback on that. A few p...
View articleLately, the term "viral marketing" seems to have infected many conversations about Internet marketing. Most of us realize that it's not about cooties....
View articleAfter two days in fabulous Fiji on the South Pacific, Mike's tying up two days of client meetings. Yep, he's got it rough. And as he looks out at the ...
View articleContent delivery solution company Sandpiper Networks Inc. announcedpartnerships with five Internet firms to develop new services for its ContentDelive...
View articleOnline sweepstakes promotions company Webstakes.com signed a one-year contractallowing high-speed online service Road Runner to use Webstakes.com's iD...
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