LCS Golf, a provider of newsletters about thesport, signed an agreement to let 24/7 Media Inc. to represent its productsto advertisers. Read More...
View articleLast week, Nick took part in a 'Soap Box' event hosted by the Direct Mail Council of the Canadian Marketing Association in Toronto. It was a great eve...
View articleThe most interesting speech at the Forrester New Media and Marketing conference in New York last week came last. From Excite@Home President George Bel...
View articleAd network Flycast Communications Corp. expects to report total revenues of between $11 and $12 millionfor the third quarter, up about 70 percent from...
View articleThe folks at PricewaterhouseCoopers asked Internet users from the US, UK, France, and Germany why they go online, how they go online, what they do onc...
View articleCMGI Inc. continued to display its appetite for Internet advertising companies Thursday spending $690 million on Flycast Communications Corp. The buy ...
View articleMany of Europe's e-commerce leaders are well-established organizations that have seen significant opportunities and are beginning to capitalize on the...
View articleA rich media advertising campaign touting Lotus Development Corp.'s Notes and Dominosoftware was launched this week by OgilvyInteractive. Read More...
View articleE-mail outsourcing company USA.NET signed Ad Mail agreements with the Pittsburgh Post Gazette, The Morning Call (Allentown, PA) and the Florida Times-...
View articleE-business marketing and technology company Mediaplex Inc. said it plans to develop astandard interface between MOJO, its online advertisingtechnology...
View articleMicrosoft Corp. Monday introduced three new online advertising sponsorship packages created for insurance companies to market their products and servi...
View articleThis article starts by saying one thing. Then appears to say the opposite. And then attempts to make sense of the conflict. Here goes... If you want y...
View articleImagine a sealed box with a cat inside, rigged with a device that will either kill the cat or let it live. You don't know whether the cat's alive or d...
View articleMore than 60 percent of enterprises will adopt Java applications and technology by 2004, with the finance sector leading the way, according to Gartner...
View articlePolicing the Internet is becoming a growth market, just like web marketing. This week the Federal Trade Commission (just one of several U.S. agencies ...
View articleFor the next few minutes forget about opt-in policies, response rates or one-to-one marketing. Let Todd tell you about one of the best ideas he's ever...
View articleOnline advertising company Mediaplex Inc. and OTP Software Inc. said they have teamed upto promote Mediaplex's proprietary mobile Java objects technol...
View articleExtractor Pro 98 sends opt-in e-mail and works as a newsletter server, customer database manager, autoresponder, and contact management solution. Read...
View articleProfile driven Internet marketing company Engage Technologies Inc. posted a fourthquarter (ended July 31, 1999) net loss of $10.8 million, or $0.26 pe...
View articleMost consumer dot-com companies are using traditional media to build their brand. Since most e-tailers don't have Amazon-type marketing budgets or Ama...
View articleComet Systems, makers of thepatent-pending cursorchanging technology, said its Comet Cursor has logged its 10 millionth uniqueuser after one year, and...
View articleSEC data provider EDGAR Online Inc. signed with ORB Digital as its advertisingagency of record. Read More...
View articleInteractive agency Avenue A Inc. launched a new servicedesigned to enable its clients to minimize risk and maximizereturn-on-investment (ROI) on high-...
View articleNew opportunities for web partnerships enable us to provide more options and better service to customers, but these same opportunities also bring new ...
View articleWhat level of direct response do you practice on your site? Everyone claims their site is heavily into the direct response thing. But there's a lot of...
View articleOmnicom Group Inc. launched a new Web site designed to provide visitors withmore comprehensive strategic and financial information about the company. ...
View articleCanadian online retailers need to focus on service and convenience if the Internet is to become an important retail channel, according to J.C. William...
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