In this and coming articles, Trude's looking at web-based educational offerings. Why should marketing professionals care? Because web-based training c...
View articlePositive increases in the awareness of the ASP model, and indications of more companies moving toward its adoption, sum up the results of the SIIA stu...
View articleThe Internet isn't for everyone. Some brands are more successful online while others fare better in TV or print. Hence, the brand Catch-22: Going onli...
View articleThe typical US streaming media consumer is a 36-year-old white male who lives in the Midwest, has completed some college education, and earns between ...
View articleIf you attend creative-department meetings regularly, maybe you've noticed that very little creative discussions ever occur. Give your team a creative...
View articleGuess what, folks? By 2005 more than 70 percent of all Internet users will be using Internet "appliances" for online access. Here are some points to c...
View articleYou can land clients and make sales through a step-by-step, strategic program of schmoozing online. And it'll cost you nothing other than the time, en...
View articleYou want searchers to find you wherever they go to conduct their searches. Of course. But which engines really count? Paul looks at the numbers and wh...
View articleGrey unit teams with ACTV; 24/7 Media joins Pass Privilege in resell deal; 1stUp rolls out new ads Read More...
View articleAnotheronline marketer teams with a wireless application developer to link promotions with location-based content. Read More...
View articleResearch indicates that most online banner ads serve corporate orproduct awareness or positioning, rather than to push a sale. Read More...
View articleThe credit card giant is hoping to boost e-commerce sales using its card with a bevy of reimbursement contests and discounts. Read More...
View articleThe company came up short by a whopping $0.12 per share, and revised its future revenue and profitability estimates. Read More...
View articleGone are the days of Web spending to build an Internet presence, and in their place is spending to integrate the Internet into internal and external b...
View articleIs media a commodity or not? Are price and service the only distinguishing factors that a buyer should take into consideration when putting together a...
View articleWhat can we do to get into our customers' mindsets? Keep corporate-speak from sneaking into your marketing communications, then modify your site so yo...
View articleThe process of selecting a new president is yet another battle of the brands. Much like the way Hughes is rebranding itself from defense contractor to...
View articleThinking about joining the podium set? You should -- it can be an excellent way for a young company to gain exposure. Neil's got some great tips to sh...
View articleMore than 500,000 companies will be participating in e-marketplaces as buyers and/or sellers by 2005, according to research by Gartner Group, Inc., bu...
View articleDoubleClick forges alliances with two players in the mobile ad business. Read More...
View articlePerson-to-person auctions are hot on the web. People love turning junk into cold hard cash or exchanging it for new junk. Here's some cool online reso...
View articleIn the midst of a flailing market, the mobile content service toots its ownhorn as an ad vehicle for "pioneering" advertisers. Read More...
View articleMany companies can't answer simple questions about their web site visitors. But you need this information to effectively market your offerings. While ...
View articleYou've heard this before: "Content is king." And there's a reason for this -- it's true. Looking for it is the No. 1 reason people go online. Smart me...
View articleThe product registration marketer hopes to tap the European market by partnering with a Dutch powerhouse. Read More...
View articleAs the holiday buying season approaches, e-tailers are looking to expensive e-CRM solutions as the answer to abandoned shopping carts, a costly, overb...
View articleOnline marketing firm USAData netted an additional $6 million from database firm Acxiom. Read More...
View articleThe targeted content marketer continues its growth. Read More...
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