Online marketing firm USAData netted an additional $6 million from database firm Acxiom. Read More...
View articleThe targeted content marketer continues its growth. Read More...
View articleDana's taking a look at one of the more interesting sidelights of this year's election, the buying and trading of votes. It started baldly enough, wit...
View articleOnline sales reps are leaving dot-coms to go back to traditional media. Why? Because it's more profitable. Online publishers need to establish standar...
View articleClickZ readers have asked, "Which sites out there have successfully applied training techniques to marketing objectives?" Never say Trude isn't obligi...
View articleWe all know that when it comes to marketing, targeting is the way to go. But Health4her.com disagrees. See how this three-year-old business has realiz...
View articleIf someone told you designers were shape shifters, you'd have no trouble believing it. It would explain a lot. In fact, it's true. Knowing how they do...
View articleThe maker of the popular handheld organizers wants to communicate its strengths as a software platform with a $100 million ad campaign. Read More...
View articleIt's not enough to create content anymore -- you've got to get out there and promote it. Gerry tells you the many ways in which to promote your conten...
View articleThe Internet holding and venture company will launch its first ads in a crucial period of restructuring. Read More...
View articleThe market for CRM applications is going strong, despite market fragmentation and no clear industry leader, according to research by Ovum, Aberdeen Gr...
View articleMore than 28 million US online households are expected to use a high-speed Internet connection by 2005, according to a report by Jupiter Research. But...
View articleAt least four vendors at Internet World displayed various forms of 3D technology. Bill describes the new angle to 3D technology from Cryonetworks, Act...
View articleSo you're on your way to identifying the keywords and key phrases most likely to drive targeted traffic to your site. Great. But before you make your ...
View articleManaging graphic designers, art directors, and copywriters is a challenge since creatives tend to be different than other staff members. Here's how yo...
View articleUnited Airlines taps Dash to help it retain frequent fliers. Read More...
View articleAn ad designed to appeal to Texans probably wouldn't appeal to Thais, even apart from the language barrier. As Internet usage expands worldwide, geota...
View articleWhether you sell diet counseling or electric drills, collecting and nurturing enthusiasts requires little or no money online and pays off handsomely. ...
View articleThe Yahoo! rival rolls out scrolling, scratch-off and expanding banners in a bid to attract advertisers. Read More...
View articleWe now have more sophisticated metrics than CTR to determine campaign success. Use interactivity and traditional advertising tactics to create relevan...
View articleStart holiday media buying plans now. Here's what to look for in shopping sites this year versus last year. Read More...
View articleWill personalization increase your ROI? Could be. You can take quick and easy steps to find out. Read More...
View articleThe company hopes to boost its product suite and bottom line with the acquisition. Read More...
View articleCompares costs and other critical factors for marketing by email. You can manage and execute email campaigns internally, use an application service pr...
View articleThe Dow is about to be reshuffled since GE gobbled up Honeywell. Candidates are telecommunications and new media companies, making selection a front-l...
View articleJanet and Nancy participated as judges for the Email Marketing Awards sponsored by MessageMedia and ClickZ. Finalists will be announced at a celebrato...
View articlePick up any recent edition of an e-business publication and what do you see? Ads from 20 or 30 companies that all sound the same. And that sound isn't...
View articleThe portal's "Buzz Index" consumer research offering is based on consumers' search engine queries. Read More...
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