24/7 Media Inc. reported a net loss for thesecond quarter of $7.2 million, or $0.37 per share, compared to a net loss of$9.9 million in the same perio...
View articlePotential new revenue is one of the main reasons for businesses to go online. But transferring your brand to the web doesn't guarantee higher earnings...
View articleTicketmaster may be the most Clueless monopolist on the planet. It dominates the market for remote ticket selling to concerts and other events, and it...
View articleSean thinks it's time for traditional ad agencies to get nervous. It's not what you can see - it's the stealth bomber called "interactive" slipping un...
View articleStartup online ad tracking service AdRelevance signed beta customers thatinclude McCann/Anderson & Lembke, OgilvyOne, Deutsche, TeamOne, Dahlin SmithW...
View articleClickZ Forum members got a primer on e-commerce marketing strategy based on parallels between today's e-commerce environment and the early days of the...
View articleDoubleClick Inc. formed a strategicalliance with e-business marketing company Mediaplex Inc. "to bridge the gap betweennon-personally identifiable onl...
View articleAdministrators are opening their wallets and throwing money at the Internet security market. Spending on products such as firewalls and vulnerability ...
View articleNo court has ever held that a hyperlink is illegal, or can be enjoined by the site being linked. Hyperlinks are, after all, part of the nature of the ...
View articleModem Media.Poppe Tyson was selectedto plan, execute and manage a new online marketing program for ft.com, the Web site of the Financial Times ofLondo...
View articleWhat's the right way to price Internet ad inventory? CPM, CPC, CPA, flat rate for ad runs, revenue share? How about slotting fees for merchants or so-...
View articleMAX e-Mailer is an easy-to-use announcement mailing list program that includes pre-built subscriber form pages and a password-protected administration...
View articleMedical and health information site adam.com signed to outsource its ad sales tothe 24/7 Media Network, in the health channel. Read More...
View articleModem Media.Poppe Tyson was selectedto plan, execute and manage a new online marketing program for ft.com, the Web site of the Financial Times ofLondo...
View articleHealthcare information provider WebMD Inc. launch a global branding effortand named Ogilvy & Mather Worldwide as its adagency of record. Read More...
View articleIt's a good time to be a public relations professional. Lots of great opportunities with ad agencies. If you don't like schlepping software a la Silic...
View articleBusiness-to-business e-commerce is set to grow dramatically in both the US and Europe in the coming years, according to a pair of reports. Read More...
View articleEmployment listing site JobsOnline signed with LinkShare to develop and implement itsaffiliate program on the Web. Read More...
View articleOne of the most daunting tasks for any media planner is reaching CEOs, CIOs, VPs, and top-level executives. In the real world, you might rent a direct...
View articleInteractive advertising and sales strategy firm Phase2Media has been named theexclusive ad sales representative in the U.S. for Hachette Filipacchi Me...
View articleRoad Runner's broadband sales group Power MediaServices (RPM) signed a multi-year strategic marketing partnership with Visacard issuer First USA. Read...
View articleAvenue A, Uniglobe.com's online agency of record,launched a campaign for the travel site to reach travel shoppers throughtargeted online advertising e...
View articleInteractive services and consulting company AGENCY.COM acquired Twinspark Interactive People BV, a Dutchprovider of interactive services. Read More...
View articleAttention retailers: Jupiter Communications says if you haven't set up an Internet presence, you're not only missing the boat, you're losing valuable ...
View articleThe insurance industry is showing a lingering ambivalence toward the Internet and will lose some of its market share as a result, according to a surve...
View articleComputer equipment and books are the heaviest advertisers on the Internet. The top three are Amazon, Barnes & Noble, and Microsoft. Web advertising is...
View articleNewsPage.com Inc., which deliverspersonalized news and information to business people over the Web, selected TheJelly PR as its public relationsagency...
View articleIf you've worked through your ad sales channel decision with help from Janet and Kathy over the past weeks, you should be breathing a sigh of relief, ...
View article