GetGlue Raises $12M
Marketing

GetGlue Raises $12M

14y Lisa Lacy

GetGlue Raises $12M

Social TV startup has also updated its iPhone app and website. Read More

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2012 Campaign Video: Mitt Romney (2012)
Marketing

2012 Campaign Video: Mitt Romney (2012)

14y Kate Kaye

2012 Campaign Video: Mitt Romney (2012)

The latest produced videos from the Mitt Romney campaign (2012) Read More...

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Yahoo to Sell Political Ads Through Cox Digital
Marketing

Yahoo to Sell Political Ads Through Cox Digital

14y Kate Kaye

Yahoo to Sell Political Ads Through Cox Digital

Yahoo has placed less and less emphasis on in-house political ad sales. Read More...

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Mapping the Future of Media Buying
Data insights

Mapping the Future of Media Buying

14y Rob Graham

Mapping the Future of Media Buying

How to strengthen the existing media buying models over the next few years to assure that better targeting takes place automatically. Read More...

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The Real Value of Lifetime Value
Marketing

The Real Value of Lifetime Value

14y Robin Neifield

The Real Value of Lifetime Value

You need to know what an average customer and a good customer are worth to your business in order to find, secure, retain, defend, and grow your custo...

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Hyundai Xbox Game Incorporates Kinect Gestures
Automotive

Hyundai Xbox Game Incorporates Kinect Gestures

14y Susan Kuchinskas

Hyundai Xbox Game Incorporates Kinect Gestures

An earlier Hyundai/Xbox campaign scored impressive results. Read More...

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Twitter Seeks Political Sales Execs in Washington, D.C.
Marketing

Twitter Seeks Political Sales Execs in Washington, D.C.

14y Kate Kaye

Twitter Seeks Political Sales Execs in Washington,...

Hires will develop Twitter's business with political advertisers and agencies. Read More...

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Obama Ad Trend Emerges in New Hampshire
Marketing

Obama Ad Trend Emerges in New Hampshire

14y Kate Kaye

Obama Ad Trend Emerges in New Hampshire

Just as it did in Iowa, his campaign buys homepage of top newspaper site in conjunction with today's primary. Read More...

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BBC: Google Accepted Ads for Illegal Products
Marketing

BBC: Google Accepted Ads for Illegal Products

14y Rosalie Marshall

BBC: Google Accepted Ads for Illegal Products

Ads pitched London 2012 Olympic tickets and fake ID cards. Read More...

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Paul Attacks Santorum in New Hampshire With Web Video Ads
Marketing

Paul Attacks Santorum in New Hampshire With Web Video Ads

14y Kate Kaye

Paul Attacks Santorum in New Hampshire With Web Vi...

Paul continues his negative campaign in New Hampshire while Romney stays positive online. Read More...

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Campaign 2012: Online Ad Gallery
Marketing

Campaign 2012: Online Ad Gallery

14y Kate Kaye

Campaign 2012: Online Ad Gallery

A gallery of display ads from the 2012 candidates seen in 2011. Read More...

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Converged TV: 8 Predictions
Marketing

Converged TV: 8 Predictions

14y Jeremy Lockhorn

Converged TV: 8 Predictions

As CES 2012 kicks off, digital marketers highlight key trends and shifts in consumer behavior. Read More...

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4 Ways to Leverage Major 2012 Trends for Higher Integrated Marketing Success
Automation

4 Ways to Leverage Major 2012 Trends for Higher Integrated Marketing Succes...

14y Stephanie Miller

4 Ways to Leverage Major 2012 Trends for Higher In...

Some practical things all marketers can do to improve customer engagement and marketing revenues in the coming year. Read More...

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In 2012, Data Integration Makes Marketing More Personal, Targeted, and Relevant
Marketing

In 2012, Data Integration Makes Marketing More Personal, Targeted, and Rele...

14y Heather Blank

In 2012, Data Integration Makes Marketing More Per...

Five ways the marketing landscape will evolve this year as marketers leverage emerging technologies and drive better results. Read More...

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Weight Watchers: Barkley Won't Lose Job Over 'Scam' Remark
Marketing

Weight Watchers: Barkley Won't Lose Job Over 'Scam' Remark

14y Christopher Heine

Weight Watchers: Barkley Won't Lose Job Over 'Scam...

Comment catches fire on social media, around paid brand promotions in some cases. Read More...

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2012 Trends: Tablets, Social Spamming, and Data Intelligence [Video]
Asia

2012 Trends: Tablets, Social Spamming, and Data Intelligence [Video]

14y Pushkar Sane

2012 Trends: Tablets, Social Spamming, and Data In...

Three key trends in Asia Pacific this year. Read More...

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By the Numbers: 14 Stats About the Year of Mobile and Social
Marketing

By the Numbers: 14 Stats About the Year of Mobile and Social

14y Anna Maria Virzi

By the Numbers: 14 Stats About the Year of Mobile ...

2011 turned out to be a blockbuster year for e-commerce, mobile, and social networks - and Rebecca Black and Lady Gaga, too. Read More...

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Key Marketing Challenge for B2B: Increase Engagement [Video]
Asia

Key Marketing Challenge for B2B: Increase Engagement [Video]

14y Mandeep Grover

Key Marketing Challenge for B2B: Increase Engageme...

J&J regional marketing execs discusses how marketing in B2B will need to evolve during 2012. Read More...

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Yahoo Partners With Sundance to Bring Festival Online
Marketing

Yahoo Partners With Sundance to Bring Festival Online

14y Douglas Quenqua

Yahoo Partners With Sundance to Bring Festival Onl...

Festival coverage and a short film collection will appear on Yahoo in latest premium video bid. Read More...

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From Doing to Being
Marketing

From Doing to Being

14y Anna Papadopoulos

From Doing to Being

In 2012, you must shift the focus from what you need to do to who you need to be to create the changes you desire. Read More...

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10 Commandments of Modern Marketing
Marketing

10 Commandments of Modern Marketing

14y Augustine Fou

10 Commandments of Modern Marketing

A list of the 10 rules every marketer should follow to meet consumer needs in 2012. Read More...

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2012 Trends: Rise of E-commerce in Asia Pacific [Video]
Asia

2012 Trends: Rise of E-commerce in Asia Pacific [Video]

14y Michael Zung

2012 Trends: Rise of E-commerce in Asia Pacific [V...

Also, look for mobile-friendly apps and mobile optimized websites in the coming year. Read More...

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Execs & Accounts: Wunderman Wins Levi's Digital Duties; Apple Names New iAd Chief
Agency Spotlight

Execs & Accounts: Wunderman Wins Levi's Digital Duties; Apple Names New...

14y ClickZ News Staff

Execs & Accounts: Wunderman Wins Levi's Digita...

Wunderman becomes Levi's first global digital agency; Todd Teresi will helm Apple's pricey mobile ad network. Read More...

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A Look Back at Bachmann's Online Campaign
Marketing

A Look Back at Bachmann's Online Campaign

14y Kate Kaye

A Look Back at Bachmann's Online Campaign

Michele Bachmann's digital campaign, like her overall run for the White House, peaked at the Ames Straw Poll. Read More...

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Google Says Mix of Traditional, Digital Ads Drive Toy Shopping
Data insights

Google Says Mix of Traditional, Digital Ads Drive Toy Shopping

14y Susan Kuchinskas

Google Says Mix of Traditional, Digital Ads Drive ...

It's not exactly news that parents buy kids what they ask for, but a survey finds only two thirds of gift givers were influenced by children. Read Mor...

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4 Yoga Lessons to Apply to Your Marketing Practice in 2012
Automation

4 Yoga Lessons to Apply to Your Marketing Practice in 2012

14y Stacie Levy

4 Yoga Lessons to Apply to Your Marketing Practice...

Yoga, like your career, is about progress and not perfection. Read More...

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Meet Your Audience (for the Second Time)
Marketing

Meet Your Audience (for the Second Time)

14y Chris O'Hara

Meet Your Audience (for the Second Time)

Use audience measurement data to optimize digital display campaigns. See how with this real-life example. Read More...

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