The Case for Creative Integration - Ignore at Your Own Peril
Marketing

The Case for Creative Integration - Ignore at Your Own Peril

15y Robin Neifield

The Case for Creative Integration - Ignore at Your...

Forgettable ads and dumb websites litter the digital landscape. Consider these six tips to avoid those pitfalls. Read More...

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Bud Promotes Global Social Interaction With Online Reality Show
Marketing

Bud Promotes Global Social Interaction With Online Reality Show

15y Jack Marshall

Bud Promotes Global Social Interaction With Online...

Beer brand gives fans a chance to live "The Big Time." Read More...

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Ikea's Digital Work: Often Oddball, Always Clever
Agency Spotlight

Ikea's Digital Work: Often Oddball, Always Clever

15y Zachary Rodgers

Ikea's Digital Work: Often Oddball, Always Clever

Swedish interiors brand to be named Advertiser of the Year at Cannes Lions next month. Read More...

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Obama's 2012 Latino Playbook - Now Ready for Review
Marketing

Obama's 2012 Latino Playbook - Now Ready for Review

15y Giovanni Rodriguez

Obama's 2012 Latino Playbook - Now Ready for Revie...

The president's strategy to win back Latinos becomes more visible. But has anyone really noticed? Read More...

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Publicis to Acquire Rosetta for $575M
Marketing

Publicis to Acquire Rosetta for $575M

15y Anna Maria Virzi

Publicis to Acquire Rosetta for $575M

Big four global ad company continues digital expansion with purchase of independent shop. Read More...

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Content Is Not King
Asia

Content Is Not King

15y Matt Harty

Content Is Not King

With the rise of the trading desk, online display companies view the audience as king. Here's why. Read More...

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Process and People Alignment Is Key to Automation Success
Automation

Process and People Alignment Is Key to Automation Success

15y Stephanie Miller

Process and People Alignment Is Key to Automation ...

Sometimes the biggest benefits of marketing software come from the commitment to optimize and the good management of the technology. Read More...

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The Digital Wake-up Call for FMCG Marketers
Asia

The Digital Wake-up Call for FMCG Marketers

15y Andrew Knott

The Digital Wake-up Call for FMCG Marketers

Simple approaches to digital marketing can produce exceptional results. Consider these examples. Read More...

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Report: Google to Settle With DOJ Over Illegal Pharma Ads
Healthcare & Pharma

Report: Google to Settle With DOJ Over Illegal Pharma Ads

15y Jack Marshall

Report: Google to Settle With DOJ Over Illegal Pha...

Company has set aside $500 million for a possible DOJ settlement. Read More...

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Publishers Build Out Digital Marketing Services
Marketing

Publishers Build Out Digital Marketing Services

15y Anna Maria Virzi

Publishers Build Out Digital Marketing Services

From custom ads to custom apps, publishers increasingly tailor content for advertisers. Read More...

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The Online Community Needs More Progressive Videos
Asia

The Online Community Needs More Progressive Videos

15y Darren Yan

The Online Community Needs More Progressive Videos

A video ad channel is economically more compelling than TV, and here's why. Read More...

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So How Is the Job Market Looking in 2011?
Marketing

So How Is the Job Market Looking in 2011?

15y Jake Langwith

So How Is the Job Market Looking in 2011?

Workers in four key digital marketing disciplines are in demand. Read More...

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The Agency as VC
Marketing

The Agency as VC

15y Adam Cahill

The Agency as VC

An interview with Darren Herman of kbs+p Ventures. Read More

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Facebook Asks FEC For Ad Disclaimer Guidance
Marketing

Facebook Asks FEC For Ad Disclaimer Guidance

15y Kate Kaye

Facebook Asks FEC For Ad Disclaimer Guidance

Request follows one from Google resulting in a confusing non-decision from the commission. Read More...

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Agile Marketing: The 'Flop'
Marketing

Agile Marketing: The 'Flop'

15y Brian Massey

Agile Marketing: The 'Flop'

Understanding the new movements required in an online marketing organization, with the help of a high jumper and an agile marketer. Part one in a thre...

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New Director of Self-Regulatory Group Plans for Global Rollout
Marketing

New Director of Self-Regulatory Group Plans for Global Rollout

15y Kate Kaye

New Director of Self-Regulatory Group Plans for Gl...

DAA names Peter Kosmala as its first managing director. Read More...

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GOP's Digital Operations Not Ready for 2012, Insiders Say
Marketing

GOP's Digital Operations Not Ready for 2012, Insiders Say

15y Kate Kaye

GOP's Digital Operations Not Ready for 2012, Insid...

The RNC is hiring digital staff but some worry it's too little too late. Read More...

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Cannes Lions Evolves: New 'Effectiveness' Category Resonates
Agency Spotlight

Cannes Lions Evolves: New 'Effectiveness' Category Resonates

15y Zachary Rodgers

Cannes Lions Evolves: New 'Effectiveness' Category...

Agencies respond as festival prepares to honor impact of creative work. Read More...

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Display and Search Together: 'Never Say Never'
Conference Coverage

Display and Search Together: 'Never Say Never'

15y Kerstin Baker-Ash

Display and Search Together: 'Never Say Never'

Boost your campaign's ROI by integrating display and search. Read More...

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Latinos and the Language of Media
Marketing

Latinos and the Language of Media

15y Gustavo Razzetti

Latinos and the Language of Media

A look at how the launch of a new show can become a turning point for Hispanic TV. Read More...

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Building Social Currency: 3 Things You Need to Know
Asia

Building Social Currency: 3 Things You Need to Know

15y Vincent Teo

Building Social Currency: 3 Things You Need to Kno...

To create a campaign that will go viral, you'll need social currency – consider this framework. Read More...

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Clients: The Mysterious Creature
Marketing

Clients: The Mysterious Creature

15y Sean Carton

Clients: The Mysterious Creature

Four insights into what clients want and how you can give it to them. Read More...

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Two More Online Privacy Bills to Hit Congress
Data insights

Two More Online Privacy Bills to Hit Congress

15y Kate Kaye

Two More Online Privacy Bills to Hit Congress

Another do-not-track bill is expected in the U.S. Senate soon, while in the House, a new draft bill tackles young people's data. Read More...

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Execs: P&G Taps Digital Chief, LBi Names Director of Innovation
CPG

Execs: P&G Taps Digital Chief, LBi Names Director of Innovation

15y Amara Mastronardi

Execs: P&G Taps Digital Chief, LBi Names Direc...

Plus moves at Dachis Group, LocalResponse, and Attik. Read More...

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Local Banks Are Very '90s With Digital Marketing
Asia

Local Banks Are Very '90s With Digital Marketing

15y Patrick Tam

Local Banks Are Very '90s With Digital Marketing

Banks are missing out on ways to leverage customers through digital marketing. Here's why. Read More...

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Draftfcb Boosts London Presence With Blue Barracuda Purchase
Marketing

Draftfcb Boosts London Presence With Blue Barracuda Purchase

15y Jack Marshall

Draftfcb Boosts London Presence With Blue Barracud...

Acquisition will grow its London base by 50 percent and enhance its digital capabilities. Read More...

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Social Media Monitors Measure Singapore Election Buzz
Asia

Social Media Monitors Measure Singapore Election Buzz

15y Adaline Lau

Social Media Monitors Measure Singapore Election B...

Several social media monitoring firms are providing Singapore election buzz stats. Read More...

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