The Planner's Guide to Not Planning Your Career
Marketing

The Planner's Guide to Not Planning Your Career

16y Anna Papadopoulos

The Planner's Guide to Not Planning Your Career

Where do you see yourself in five years? Maybe it's better not knowing. Read More...

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Experiential Marketing
Marketing

Experiential Marketing

16y Augustine Fou

Experiential Marketing

Consumers are savvy and informed; they won't just take your word on a product. Experiencing the product is more important than ever. Read More...

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Tumult at Publicis Modem East as Senior Execs Depart
Marketing

Tumult at Publicis Modem East as Senior Execs Depart

16y Zachary Rodgers

Tumult at Publicis Modem East as Senior Execs Depa...

Some staffers are let go and some walk as agency realigns to boost creative, social, and analytics chops. Read More...

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Bridal and Lifestyle Brands Don Royal Wedding Garb
Marketing

Bridal and Lifestyle Brands Don Royal Wedding Garb

16y Lisa Lacy

Bridal and Lifestyle Brands Don Royal Wedding Garb

Digital content embraces buzz over William and Kate nuptials. Read More...

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The Death of Digital Advertising
Asia

The Death of Digital Advertising

16y Eric Phu

The Death of Digital Advertising

It's time the industry paid attention to these six signs. Read More...

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Arizona Diamondbacks Outfielder Justin Upton Talks Twitter [Video]
Marketing

Arizona Diamondbacks Outfielder Justin Upton Talks Twitter [Video]

16y Kate Kaye

Arizona Diamondbacks Outfielder Justin Upton Talks...

ClickZ News talks about athletes on Twitter with Arizona Diamondbacks right fielder Justin Upton. Read More...

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Latinos and Facebook: The Marketing Gap
Marketing

Latinos and Facebook: The Marketing Gap

16y Gustavo Razzetti

Latinos and Facebook: The Marketing Gap

Do Latinos engage with brands as actively as they do with other people? Read More...

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Unlocking Mid-Funnel Metrics With Dynamic Video Ads
Marketing

Unlocking Mid-Funnel Metrics With Dynamic Video Ads

16y Anupam Gupta

Unlocking Mid-Funnel Metrics With Dynamic Video Ad...

By leveraging in-banner video advertising and dynamic content, marketers can establish three uniquely robust and repeatable mid-funnel metrics. Read M...

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Libertarian Think Tank Takes Digital to Lunch
Marketing

Libertarian Think Tank Takes Digital to Lunch

16y Kate Kaye

Libertarian Think Tank Takes Digital to Lunch

Execs from Facebook, YouTube, and digital agencies have joined lunchtime digital training sessions at Cato Institute. Read More...

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Epsilon Completes Services Expansion With Aspen Acquisition
Automotive

Epsilon Completes Services Expansion With Aspen Acquisition

16y Kate Kaye

Epsilon Completes Services Expansion With Aspen Ac...

As email prices drop, companies like Epsilon look to add revenue streams by building agency services portfolios. Read More...

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The Gamification Hype Cycle
Marketing

The Gamification Hype Cycle

16y Sean Carton

The Gamification Hype Cycle

When considering whether or not to "gamify" your brand, it's important to apply the lessons learned from previous hype cycles. Part two in a two-part ...

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Microsoft Vet to Fill Firm's Global Ad Sales Role
Marketing

Microsoft Vet to Fill Firm's Global Ad Sales Role

16y Kate Kaye

Microsoft Vet to Fill Firm's Global Ad Sales Role

Frank Holland will now head the firm's global advertising sales business. Read More...

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Ideas Are Not Enough
Marketing

Ideas Are Not Enough

16y Gary Stein

Ideas Are Not Enough

Is Omnicom's announcement of partnering with Microsoft, Yahoo, and AOL to get data about users a hint of how agencies are transforming? Read More...

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Will Etao Be China's Answer to Ecommerce Search?
Asia

Will Etao Be China's Answer to Ecommerce Search?

16y Adaline Lau

Will Etao Be China's Answer to Ecommerce Search?

Baidu has failed to gain a strong foothold in ecommerce, opening the door for Etao to become China's answer to ecommerce search. Read More...

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Half of UK Groupon Customers Bought 5 Deals
Marketing

Half of UK Groupon Customers Bought 5 Deals

16y Jack Marshall

Half of UK Groupon Customers Bought 5 Deals

Daily deals brand used by 10 percent of Great Britain. Read More...

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Booming E-commerce in China: 5 Implications for Online Advertising and Marketing
Asia

Booming E-commerce in China: 5 Implications for Online Advertising and Mark...

16y Michael Zung

Booming E-commerce in China: 5 Implications for On...

China's e-commerce is now a US$720 billion industry; with this comes a dramatic shift in online advertising. Read More...

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Yahoo Hopes Data Retention Change Will Stop Search Share Bleeding
Data insights

Yahoo Hopes Data Retention Change Will Stop Search Share Bleeding

16y Jack Marshall

Yahoo Hopes Data Retention Change Will Stop Search...

Company hopes holding search data for six times longer will strengthen its products. Read More...

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Co-Dependency Much?
Marketing

Co-Dependency Much?

16y Robin Neifield

Co-Dependency Much?

Are we too dependent on Google and Facebook? Here are some tips to move forward with good digital marketing opportunities while protecting your long-t...

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QR Codes Gaining Momentum As New Engagement Channel
Data insights

QR Codes Gaining Momentum As New Engagement Channel

16y Andrea Fishman

QR Codes Gaining Momentum As New Engagement Channe...

The question is not whether QR codes are a viable marketing option, but how can sophisticated marketers use QR codes to enhance targeting programs? Re...

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Online Privacy – Do You Know How Much We Know?
Asia

Online Privacy – Do You Know How Much We Know?

16y Stephen Hay

Online Privacy – Do You Know How Much We Know?

Brands need to demonstrate they take privacy seriously. Consider these five tips to build sustainable trusting relationships with customers. Read More...

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The Girl Scout Hispanic Marketing Playbook: 'Be Prepared'
Marketing

The Girl Scout Hispanic Marketing Playbook: 'Be Prepared'

16y Giovanni Rodriguez

The Girl Scout Hispanic Marketing Playbook: 'Be Pr...

It takes more than language and technology to engage Hispanics. Read More...

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Insights on Gleaning Insights
Automation

Insights on Gleaning Insights

16y Stephanie Miller

Insights on Gleaning Insights

A marketing department that understands and optimizes processes and data utilization can significantly outperform one that does not. Read More...

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Are Advertising Networks Supporting Piracy?
Marketing

Are Advertising Networks Supporting Piracy?

16y Pace Lattin

Are Advertising Networks Supporting Piracy?

Networks that allow advertising on "torrent" and "warez" sites facilitate intellectual piracy. Read More...

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Wrigley Brand Uses Twitter to Push Coachella Live-Stream
Data insights

Wrigley Brand Uses Twitter to Push Coachella Live-Stream

16y Christopher Heine

Wrigley Brand Uses Twitter to Push Coachella Live-...

5 Gum runs Promoted Trend to drive traffic to YouTube channel for music festival. Read More...

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Major Ad Providers Join European Self Regulation Initiative
Data insights

Major Ad Providers Join European Self Regulation Initiative

16y Jack Marshall

Major Ad Providers Join European Self Regulation I...

IAB Europe officially unveils behavioral self-regulatory framework, adopted by major ad firms. Read More...

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Execs & Accounts: Facebook, Quantcast, Performics
Marketing

Execs & Accounts: Facebook, Quantcast, Performics

16y Amara Mastronardi

Execs & Accounts: Facebook, Quantcast, Performics

New strategies at Mediabrands and McCann Erickson, new sales SVP for Quantcast's ad targeting business. Read More...

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Why (Some) Digital Marketers Don't Get Social Media
Marketing

Why (Some) Digital Marketers Don't Get Social Media

16y Anna Maria Virzi

Why (Some) Digital Marketers Don't Get Social Medi...

Traditional marketers may be better prepared for social media marketing. Here's one theory. Read More...

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