Getting Your Digital Marketing Basics Right
Asia

Getting Your Digital Marketing Basics Right

16y Patrick Tam

Getting Your Digital Marketing Basics Right

To avoid leaving a trail of badly executed digital debris, here's three back to basics tips to consider. Read More...

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NBC Runs Video Ads on LivingSocial
Marketing

NBC Runs Video Ads on LivingSocial

16y Christopher Heine

NBC Runs Video Ads on LivingSocial

Deal seekers are offered an extra $2 savings in exchange for watching "America's Next Great Restaurant." Read More...

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Warner Bros. Turns to Facebook For Movie Rentals
Marketing

Warner Bros. Turns to Facebook For Movie Rentals

16y Christopher Heine

Warner Bros. Turns to Facebook For Movie Rentals

"Batman: The Dark Knight" becomes first rental on the social site, revealing Hollywood's hopes of monetizing the digital space. Read More...

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Tweeting the Path Toward Social Change
Marketing

Tweeting the Path Toward Social Change

16y Giovanni Rodriguez

Tweeting the Path Toward Social Change

Can Twitter chats make a difference? A look at a recent experiment in Latino and African-American cause marketing. Read More...

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The Missed Opportunity With Mobile
Marketing

The Missed Opportunity With Mobile

16y Jeremy Lockhorn

The Missed Opportunity With Mobile

Focusing entirely on the "out and about" consumer misses a significant opportunity. Read More...

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Where Marketing Starts in Automation Approaches
Automation

Where Marketing Starts in Automation Approaches

16y Stephanie Miller

Where Marketing Starts in Automation Approaches

Marketers who want to optimize their automation investments must consider the entire scope of the marketing department functionality in setting up and...

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Kids' Browser KidZui Tells Parents When Kids Like Sponsor Content
Marketing

Kids' Browser KidZui Tells Parents When Kids Like Sponsor Content

16y Kate Kaye

Kids' Browser KidZui Tells Parents When Kids Like ...

After ditching subscription model, child-safe Web browser is attracting big name film studios and lesser-known advertisers. Read More...

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Publicis Buys U.K. Agency Kitcatt Nohr, Combines With Digitas London
Marketing

Publicis Buys U.K. Agency Kitcatt Nohr, Combines With Digitas London

16y Jack Marshall

Publicis Buys U.K. Agency Kitcatt Nohr, Combines W...

Publicis expands Vivaki's European presence with acquisition of digital-focused creative shop. Read More...

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Martin Agency's Sackett Named Chief Digital Officer at DDB Chicago
Marketing

Martin Agency's Sackett Named Chief Digital Officer at DDB Chicago

16y Amara Mastronardi

Martin Agency's Sackett Named Chief Digital Office...

In other agency news, 72AndSunny hired Josh Mandel away from Nike and Reprise Media made John Anagnost president. Read More...

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Twitter Turns Down Verification Request From Wisconsin Gov Walker
Marketing

Twitter Turns Down Verification Request From Wisconsin Gov Walker

16y Kate Kaye

Twitter Turns Down Verification Request From Wisco...

UPDATE: Twitter's confusing approach to awarding verification may just be a matter of smart marketing. Read More...

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The Yin and Yang of Interactive Marketing
Marketing

The Yin and Yang of Interactive Marketing

16y Anna Maria Virzi

The Yin and Yang of Interactive Marketing

While the creative and data-driven camps remain disconnected, marketers must deal with yet another reality. Read More...

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(Some) Social Media Metrics - What to Measure and Why
Conference Coverage

(Some) Social Media Metrics - What to Measure and Why

16y Noran El-Shinnawy

(Some) Social Media Metrics - What to Measure and ...

Instead of letting yourself get buried under heaps of data, follow these few meaningful metrics to monitor and measure. Read More...

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Digitisation of Life
Asia

Digitisation of Life

16y Pushkar Sane

Digitisation of Life

Digital is not just about technology. Here's how it is making an impact on the various aspects of our lives. Read More...

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Twitter Tips for Rahm (and Other Elected Officials and Staff)
Marketing

Twitter Tips for Rahm (and Other Elected Officials and Staff)

16y Sean Hackbarth

Twitter Tips for Rahm (and Other Elected Officials...

Why Chicago Mayor-Elect Rahm Emanuel needs a new official Twitter account, and other tips for office holders and staff. Read More...

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The Confluence of Mobile, Location, Social, and Group
Marketing

The Confluence of Mobile, Location, Social, and Group

16y Augustine Fou

The Confluence of Mobile, Location, Social, and Gr...

And the implications and impact on integrated marketing. Read More...

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Legislation and 'Do Not Track'
Data insights

Legislation and 'Do Not Track'

16y Jeff Green

Legislation and 'Do Not Track'

How can we as marketers protect our businesses and address privacy concerns? Part two of a three-part series. Read More...

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Recalculating the Click-Through Rate in Search
Marketing

Recalculating the Click-Through Rate in Search

16y Chris Copeland

Recalculating the Click-Through Rate in Search

Search engines talk about optimum consumer experiences, but they do not help brands make that happen. Read More...

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Screens Touch People
Marketing

Screens Touch People

16y Howard Belk

Screens Touch People

As brands seek new ways to create relationships around the world, touch screens and dynamic symbols will surely be part of the picture. Read More...

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6 Secrets of Social Media Success
Conference Coverage

6 Secrets of Social Media Success

16y Lisa Buyer

6 Secrets of Social Media Success

The best-selling book, "The Secret," provides inspiration for social media strategies. Read More...

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The Super Bowl of Demographics
Marketing

The Super Bowl of Demographics

16y Gustavo Razzetti

The Super Bowl of Demographics

The 2010 U.S. Census proves that there are new dynamics going on that will have a huge impact in the way we do marketing to Latinos. Read More...

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Lawmakers Take Softer Tone With Facebook
Data insights

Lawmakers Take Softer Tone With Facebook

16y Kate Kaye

Lawmakers Take Softer Tone With Facebook

Facebook responded to a privacy inquiry from the co-chairs of the U.S. House Privacy Caucus. Read More...

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IAB's Consumer Privacy Initiative Takes Effect
Data insights

IAB's Consumer Privacy Initiative Takes Effect

16y Anna Maria Virzi

IAB's Consumer Privacy Initiative Takes Effect

Association sets six-month deadline for members to comply with a code of conduct for behavioral targeted advertising. Read More...

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Convergence Comes in Small Packages
Marketing

Convergence Comes in Small Packages

16y Sean Carton

Convergence Comes in Small Packages

The dream of "convergence" had centered on the television. But no longer. Read More...

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Wisconsin Showdown Spurs 2012 Republican Web Fundraising
Marketing

Wisconsin Showdown Spurs 2012 Republican Web Fundraising

16y Kate Kaye

Wisconsin Showdown Spurs 2012 Republican Web Fundr...

Likely GOP presidential candidates including Tim Pawlenty and Jim DeMint are latching on to anti-union sentiment. Read More...

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Interactive Marketing Salaries Show Steady Increase
Marketing

Interactive Marketing Salaries Show Steady Increase

16y Anna Maria Virzi

Interactive Marketing Salaries Show Steady Increas...

A headhunting firm breaks out salaries for digital marketing talent in 2011. Read More...

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Oscars Check-In: Mercedes-Benz, Academy Awards Tap GetGlue
Marketing

Oscars Check-In: Mercedes-Benz, Academy Awards Tap GetGlue

16y Lisa Lacy

Oscars Check-In: Mercedes-Benz, Academy Awards Tap...

Users can access Mercedes-Benz and Academy Awards 'stickers' at Oscars.com. Read More...

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Digital Marketing Facts: What You Think You Know May No Longer Be True
Asia

Digital Marketing Facts: What You Think You Know May No Longer Be True

16y Eric Phu

Digital Marketing Facts: What You Think You Know M...

What assumptions do you make in your marketing strategies that might need a review? Here are four to consider. Read More...

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