Advertisers, publishers, and prospects are pitched in the flux generated by the two poles of the do-not-track debate. Read More...
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View articleFunction will limit the ability of third parties to track users' online behavior. Read More...
View articleAmong vacancies are positions for legal data protection staff and Eastern European sales staff. Read More...
View articleThe cost of travel and automotive search ads rose considerably in November. Read More...
View articleDon't allow regulators to establish privacy rules that may directly impact your business without your voice being heard. Read More...
View articleA battle over leadership of a key U.S. House committee is bound to have implications for online advertisers. Read More...
View articleGroupM and ZenithOptimedia forecast healthy year for digital ad spending. Read More...
View articleRound, led by Time Warner Investements, will be used in part to launch a social entertainment platform. Read More...
View articleMarketers should be worried about disturbing trends involving telecom companies, the U.S. government, and ISPs. Read More...
View articleBrands are connecting to Latinos on Facebook by tapping into the Latino soul. Consider these examples. Read More...
View articleBrowser-based mechanism is technically viable, but could have major implications for the functioning of the Web. Read More...
View articleMonday represented the heaviest day of U.S. online spending in history, according to comScore. Read More...
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View articleA systematic approach to guide your digital marketing strategy planning. Read More...
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View articleThe FTC assured the feasibility of a do-not-track system while legislators including Senator John Kerry announced plans to draft their own bills. Read...
View articleUnlikely Web magnate Barry Diller says IAC needs an "aspirational" leader. Match.com CEO Greg Blatt may fit the bill. Read More...
View articleAdvertisers can now allow users to skip pre-roll ads, or to choose which ad they would prefer to watch. Read More...
View articleStop thinking of your customers only as an open rate, click-through rate, or conversion. Read More...
View articleSports gear retailer grew its followers on the geo-social platform 11X due to a $500 gift card giveaway. Engagement metrics were up sharply as well. R...
View articleThe Federal Trade Commission upped the ante today on industry self-regulators, calling for a stringent do-not-track mechanism. Read More...
View articleDSP is prevented from accessing real-time inventory after violating Google's exchange policies. Read More...
View articleMonday was the heaviest online spending day in history, according to comScore. Read More...
View articleIs the industry as a whole missing the immense potential of the holiday season? Read More...
View articleHow movements get started, and leaders get made, on the new social Web. A new model for Latinos in marketing. Read More...
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