Damn the Focus Groups (Except This One)
Marketing

Damn the Focus Groups (Except This One)

20y Pete Blackshaw

Damn the Focus Groups (Except This One)

Just this once -- a focus group of one to shed some light on where we're going in 2006. Read More...

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Learning the Local Lingo
Marketing

Learning the Local Lingo

20y Rebecca Lieb

Learning the Local Lingo

MSN's new local search product may make local search a whole lot more precise for searchers and a whole lot more complicated for marketers. Read More...

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IYPs: Still Relevant to Local Search?
Local

IYPs: Still Relevant to Local Search?

20y Phil Stelter

IYPs: Still Relevant to Local Search?

IYPs were living and breathing local search long before it became the flavor of the month. But how will they fare in the future? Read More...

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If Not TV, Then What? Part 1
Marketing

If Not TV, Then What? Part 1

20y Dave Evans

If Not TV, Then What? Part 1

The drivers, insights, and impact behind channel determination. First of a two-part series. Read More...

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Behavioral Targeting: Eyes on the Road Ahead in 2006
Data insights

Behavioral Targeting: Eyes on the Road Ahead in 2006

20y Andy Chen

Behavioral Targeting: Eyes on the Road Ahead in 20...

Three areas where behavioral targeting can improve in the New Year. Read More...

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How Secure Are Shopping Data?
Audience

How Secure Are Shopping Data?

20y Enid Burns

How Secure Are Shopping Data?

Half of online retailers don't have the necessary protocols to handle security issues. Read More...

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Light Up the Digital Touch Point Grid
Marketing

Light Up the Digital Touch Point Grid

20y Mark Kingdon

Light Up the Digital Touch Point Grid

Define your grid and find the power to light it up. Read More...

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Deciphering Google
Marketing

Deciphering Google

20y Gary Stein

Deciphering Google

Can Google protect its position as the Guide to the Internet? Read More

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Stretching Out: Technology and Advertising in 2010
Marketing

Stretching Out: Technology and Advertising in 2010

20y Eric Picard

Stretching Out: Technology and Advertising in 2010

Video on cereal boxes, and other interactive advertising predictions for 2010. Read More...

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The End of Ad Placement?
Marketing

The End of Ad Placement?

20y Pamela Parker

The End of Ad Placement?

"Structured Blogging" has the potential to change the fundamental ways advertisers, publishers and audiences interact. Read More...

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A Bright Idea? Kanoodle's BrightAds Cookies Program
Data insights

A Bright Idea? Kanoodle's BrightAds Cookies Program

20y David Rittenhouse

A Bright Idea? Kanoodle's BrightAds Cookies Progra...

BrightAds Cookies pays publishers to distribute Kanoodle's targeting cookies -- regardless of whether they carry corresponding ads or not. Read More...

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The Pocket Guide to the 2005 Blogosphere
Marketing

The Pocket Guide to the 2005 Blogosphere

20y Pete Blackshaw

The Pocket Guide to the 2005 Blogosphere

2005 was the Year of the Blog. If you missed it, here's a rundown. Read More...

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On- and Offline Advertising Go Hand in Hand
Marketing

On- and Offline Advertising Go Hand in Hand

20y Sean Carton

On- and Offline Advertising Go Hand in Hand

Technology that can insert itself into the buying process at the point of decision is disruptive and will change how retail works. Are you ready? Read...

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Digital Sharing: An Unavoidable Force
Marketing

Digital Sharing: An Unavoidable Force

20y Hans-Peter Brøndmo

Digital Sharing: An Unavoidable Force

Does your organization at least dabble in sharing and with letting customers easily remix and share your content? Read More...

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Customers Move to Web to Manage Credit Card Accounts
Marketing

Customers Move to Web to Manage Credit Card Accounts

20y Enid Burns

Customers Move to Web to Manage Credit Card Accoun...

More credit card users go online to manage accounts, reducing customer service costs for the creditor. Read More...

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Metrics Madness
Marketing

Metrics Madness

20y Pamela Parker

Metrics Madness

Sometimes, marketing metrics can be as intangible as trying to measure your relationship with your spouse. Read More...

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Are Big Brands Lost in Local Search?
Local

Are Big Brands Lost in Local Search?

20y Phil Stelter

Are Big Brands Lost in Local Search?

How big-brand advertisers can leverage local search. Read More...

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Consideration-Cycle Marketing: Your New Best Friend
Marketing

Consideration-Cycle Marketing: Your New Best Friend

20y Dave Evans

Consideration-Cycle Marketing: Your New Best Frien...

Four ways marketers can leverage the consideration channel. Read More...

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Tying the Knot With Behavioral Targeting
Data insights

Tying the Knot With Behavioral Targeting

20y Anna Papadopoulos

Tying the Knot With Behavioral Targeting

Behavioral targeting from the consumer's perspective -- and what marketers can learn from it. Read More...

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Sampling and Remixing: Life Beyond Surf-and-Search
Marketing

Sampling and Remixing: Life Beyond Surf-and-Search

20y Mark Kingdon

Sampling and Remixing: Life Beyond Surf-and-Search

Is search becoming "old media"? Read More

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Ad Searching With TiVo
Marketing

Ad Searching With TiVo

20y Jeremy Lockhorn

Ad Searching With TiVo

TiVo announces it's working on an ad search functionality. Will users bite? Read More...

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The Sudden iTV Revolution
Marketing

The Sudden iTV Revolution

20y Gary Stein

The Sudden iTV Revolution

After a decade's worth of talk, is the iTV revolution upon us? Read More...

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What Channel Was That Ad On, Honey?
Marketing

What Channel Was That Ad On, Honey?

20y Rebecca Lieb

What Channel Was That Ad On, Honey?

People search for ads all the time -- but will they search for them on TiVo? Read More...

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Should Internet Marketers Track User Behavior?
Data insights

Should Internet Marketers Track User Behavior?

20y David Rittenhouse

Should Internet Marketers Track User Behavior?

Consider the ethical issues behind behavioral targeting. Read More...

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Slinky Rings In 60th Anniversary
Marketing

Slinky Rings In 60th Anniversary

20y Rebecca Lieb

Slinky Rings In 60th Anniversary

To commemorate the classic toy's 60th year on the planet, the folks at AG Interactive, the new media subsidiary of American Greetings, want your cell ...

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'Tis the Season of Brand Emotion. Are You Listening?
Marketing

'Tis the Season of Brand Emotion. Are You Listening?

20y Pete Blackshaw

'Tis the Season of Brand Emotion. Are You Listenin...

How well do you understand consumer emotions? Read More...

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Relax. It's Only Interactive
Marketing

Relax. It's Only Interactive

20y Sean Carton

Relax. It's Only Interactive

What is it about online that still makes traditional marketers break out in hives? Read More...

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