Creating a Brand Personality
Marketing

Creating a Brand Personality

23y Martin Lindstrom

Creating a Brand Personality

YellowPages.com: a case study in brand personality. Read More

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Canadians Concerned About Credit, Debit Data
Marketing

Canadians Concerned About Credit, Debit Data

23y Robyn Greenspan

Canadians Concerned About Credit, Debit Data

Research reveals that roughly one-half had worries about transactional interceptions, and more than one-third have suffered an online privacy breach. ...

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The Importance of QA
Marketing

The Importance of QA

23y Jeremy Lockhorn

The Importance of QA

Don't take QA lightly. Miss something, and the public will find it. Read More...

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Whose Rebound Is This Anyway?
Marketing

Whose Rebound Is This Anyway?

23y Gary Stein

Whose Rebound Is This Anyway?

Yahoo!'s news was great, just not great enough. Read More

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PC Market Brightens in Second Quarter
Audience

PC Market Brightens in Second Quarter

23y Jeanne Jennings

PC Market Brightens in Second Quarter

Analysts say worldwide PC shipments reach growth in the second quarter that hasn't been seen since the end of 2000. Read More...

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The 3G Tokyo Time Machine
Marketing

The 3G Tokyo Time Machine

23y Pamela Parker

The 3G Tokyo Time Machine

What will a 3G wireless future be like? Step into DoCoMo's time machine and find out. Read More...

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Poll: Spam Annoyance Leveling Off
Data insights

Poll: Spam Annoyance Leveling Off

23y Brian Morrissey

Poll: Spam Annoyance Leveling Off

A new Harris Poll finds that four out of five Internet users want spam outlawed, but many are starting to get used to it. Read More...

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Users Play Doctor Dot-Com
Audience

Users Play Doctor Dot-Com

23y Robyn Greenspan

Users Play Doctor Dot-Com

Looking for health information online is an activity that falls only slightly behind using e-mail and researching products. Read More...

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Brand Checkup: Where's the Human in Your Brand?
Marketing

Brand Checkup: Where's the Human in Your Brand?

23y Martin Lindstrom

Brand Checkup: Where's the Human in Your Brand?

How sympathetic to the human condition is your brand's online presence? Read More...

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Save the Customer Attention Ecosystem
Marketing

Save the Customer Attention Ecosystem

23y Hans-Peter Brøndmo

Save the Customer Attention Ecosystem

Customer attention is a finite resource. Relevance can redeem a fragile, threatened, polluted ecosystem. Read More...

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Going Underground: E-Mail Consumers
Marketing

Going Underground: E-Mail Consumers

23y Sean Carton

Going Underground: E-Mail Consumers

Only brands that establish credibility will reach tomorrow's underground consumer. Read More...

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Web Server Statistics Page
Audience

Web Server Statistics Page

23y rumo

Web Server Statistics Page

internet.com's ServerWatch reports on surveys that examine the number and types of servers being used to power the Internet. Check the results of the ...

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The RIAA Breaks Up the Brand
Marketing

The RIAA Breaks Up the Brand

23y Rebecca Lieb

The RIAA Breaks Up the Brand

Fear, intimidation, blackmail, threats, and legal action: online branding, RIAA-style. Read More...

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Chip Recovery Coming at the End of 2003
Audience

Chip Recovery Coming at the End of 2003

23y Janis Mara

Chip Recovery Coming at the End of 2003

Three different research reports point to better sales and spending in the areas of semiconductor manufacturing and production. Read More...

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Buyers Bewildered By Techno-Speak
Audience

Buyers Bewildered By Techno-Speak

23y Robyn Greenspan

Buyers Bewildered By Techno-Speak

New technology purchase delays are likely to be caused by confusing terminology and consumers' perceived complexity of products. Read More...

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Taking Stock of Our Toolbox, Part 1
Marketing

Taking Stock of Our Toolbox, Part 1

23y David Cohen

Taking Stock of Our Toolbox, Part 1

Tracking, forecasting, ratings. What's available? What are the toolsof your dreams? Read More...

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Girl Gamers Go Online
Audience

Girl Gamers Go Online

23y Robyn Greenspan

Girl Gamers Go Online

Boy gamers are more likely to play video games than computer games, and the majority of college students admit to being regular players. Read More...

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June's Top Affiliate Programs
Audience

June's Top Affiliate Programs

23y ClickZ Stats Staff

June's Top Affiliate Programs

The top 10 affiliate programs of June 2003, as ranked by Refer-it. Read More...

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Brand Checkup: Relevance and Intuitiveness
Marketing

Brand Checkup: Relevance and Intuitiveness

23y Martin Lindstrom

Brand Checkup: Relevance and Intuitiveness

Martin continues the online brand health checkup. Are you closer to brand heaven? Read More...

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E-Mail May Cost More Than You Think
Marketing

E-Mail May Cost More Than You Think

23y Jared Blank

E-Mail May Cost More Than You Think

E-mail's low cost can breed carelessness. Don't let it happen to you. Read More...

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Make Rich Media Richer
Marketing

Make Rich Media Richer

23y Eric Picard

Make Rich Media Richer

Commonsense tips to getting more out of rich media campaigns. Read More...

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The Deadly Duo: Spam and Viruses, June 2003
Data insights

The Deadly Duo: Spam and Viruses, June 2003

23y Robyn Greenspan

The Deadly Duo: Spam and Viruses, June 2003

Spam attacks increase nearly 2.5 percent for the month, as the ratio of spam to non-spam reaches the global tipping point. Read More...

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Learning From the (Urban) Legend
Marketing

Learning From the (Urban) Legend

23y Pamela Parker

Learning From the (Urban) Legend

Why do people keep forwarding those crazy rumors and urban legends... and how can marketers tap into that basic human impulse to pass something along?...

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Moderate, Steady CRM Growth Through 2006
Marketing

Moderate, Steady CRM Growth Through 2006

23y Robyn Greenspan

Moderate, Steady CRM Growth Through 2006

Despite increases in CRM spending, customer service in the government sector could stand improvement. Read More...

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Notebooks Overthrow the Desktop
Audience

Notebooks Overthrow the Desktop

23y Robyn Greenspan

Notebooks Overthrow the Desktop

Portability, flat screens, and slim profiles herald the new era of home computing. Read More...

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High-Tech Leads Improvement in U.S. Job Market
Audience

High-Tech Leads Improvement in U.S. Job Market

23y David Cohen

High-Tech Leads Improvement in U.S. Job Market

Job losses in the high-tech sector declined again in June 2003, yet recent college graduates aren't hopeful about finding full-time employment. Read M...

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Chip Sales Keep Up the Pace
Audience

Chip Sales Keep Up the Pace

23y Christopher Saunders

Chip Sales Keep Up the Pace

Data from the Semiconductor Industry Association shows worldwide sales of semiconductors totaled $12.50 billion in May 2003; up 2 percent from April. ...

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