Regulating Chaos, Part 2: The Affiliate Networks' Dividing Line
Marketing

Regulating Chaos, Part 2: The Affiliate Networks' Dividing Line

23y Declan Dunn

Regulating Chaos, Part 2: The Affiliate Networks' ...

Guidelinesare great, but what about enforcement? Read More...

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How to Be a Good Client
Ad Industry Metrics

How to Be a Good Client

23y Rebecca Lieb

How to Be a Good Client

Sure, you pay an agency, but don't sit back and relax (at least not if you want good results). Read More...

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U.S. Jobs Scarce, Workers Still Optimistic
Audience

U.S. Jobs Scarce, Workers Still Optimistic

23y Robyn Greenspan

U.S. Jobs Scarce, Workers Still Optimistic

Despite an eight-year high in the U.S. unemployment rate, employees and employers are hopeful about the future. Read More...

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ITV: Making the Same Mistakes
Marketing

ITV: Making the Same Mistakes

23y Jeffrey Graham

ITV: Making the Same Mistakes

The fledgling iTV industry should learn from mistakes made in Web advertising's early days. Read More...

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Some Strides in Online Service
Audience

Some Strides in Online Service

23y Robyn Greenspan

Some Strides in Online Service

Results from a mystery e-shopping study revealed some improvement in customer service from the 2001 holiday season, but most of last year's recipients...

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The Art of Asking the Right Questions
Marketing

The Art of Asking the Right Questions

23y Martin Lindstrom

The Art of Asking the Right Questions

You want to engage in a dialogue with your customers? Query them. Read More...

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Online, Wireless Gaming Gaining
Audience

Online, Wireless Gaming Gaining

23y Robyn Greenspan

Online, Wireless Gaming Gaining

The gaming industry isn't playing around, evolving beyond the console to the Internet and wireless handsets. Read More...

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Identifying Identity Theft
Marketing

Identifying Identity Theft

23y Robyn Greenspan

Identifying Identity Theft

Hold on to your personal information – stolen identity cases areexpected to soar through 2003. Read More...

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When Is a Pop-Up Not a Pop-Up?
Marketing

When Is a Pop-Up Not a Pop-Up?

23y Pamela Parker

When Is a Pop-Up Not a Pop-Up?

If it pops up, it's a pop-up, in Pamela's way of thinking. Not everyone agrees. Read More...

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Long or Short Copy? Part 1
Marketing

Long or Short Copy? Part 1

23y Nick Usborne

Long or Short Copy? Part 1

It's the eternal question -- how long should online copy be? Nick offers some answers. Read More...

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Broadband Surges in 2002, But Narrowband Declines
Data insights

Broadband Surges in 2002, But Narrowband Declines

23y Enid Burns

Broadband Surges in 2002, But Narrowband Declines

A new report shows that broadband adoption escalated to 59 percentyear-over-year in 2002, with seniors leading the way. Read More...

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Branding Your E-Mails, Part 2: Find Brand Loyalty Close to Home
Email

Branding Your E-Mails, Part 2: Find Brand Loyalty Close to Home

23y Martin Lindstrom

Branding Your E-Mails, Part 2: Find Brand Loyalty ...

Tap into loyalties of individuals and communities and shed the image of a huge impersonal brand. Read More...

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Down on the Information Farm
Marketing

Down on the Information Farm

23y Rudy Grahn

Down on the Information Farm

Are Web users smart but not smart enough? We need fewer hunter-gatherers and more farmers. Read More...

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Rising Tide Lifts E-Commerce Boats
Audience

Rising Tide Lifts E-Commerce Boats

23y ClickZ Stats Staff

Rising Tide Lifts E-Commerce Boats

An industry report finds that about 80 percent of online retailers saw revenue increases over the holidays, despite the generally dismal performance a...

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The Missing ROI Metric
Marketing

The Missing ROI Metric

23y Sean Carton

The Missing ROI Metric

Why cutting online marketing budgets makes less sense now than ever. Read More...

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Regulating Chaos, Part 1: Adware and the Affiliate Code of Conduct
Marketing

Regulating Chaos, Part 1: Adware and the Affiliate Code of Conduct

23y Declan Dunn

Regulating Chaos, Part 1: Adware and the Affiliate...

The new affiliate industry code of conduct: There's something in it for everyone as the industry moves to self-regulate. Read More...

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Competition Heats Up Between DBS, Cable
Audience

Competition Heats Up Between DBS, Cable

23y Robyn Greenspan

Competition Heats Up Between DBS, Cable

Digital television is attracting millions of consumers, and satellite and cable operators are racing to grab the market share. Read More...

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Viet Dot-Com
Marketing

Viet Dot-Com

23y Rebecca Lieb

Viet Dot-Com

E-business in Vietnam: all marketing, zero commerce. Read More

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Hotel Industry Makes Room for Online Bookings
Marketing

Hotel Industry Makes Room for Online Bookings

23y Robyn Greenspan

Hotel Industry Makes Room for Online Bookings

The sagging hotel industry can't rest easy yet, but online bookings are expected to climb through 2007. Read More...

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Online Advertising in 2003: Predictions
Marketing

Online Advertising in 2003: Predictions

23y Jeffrey Graham

Online Advertising in 2003: Predictions

Whither online advertising in 2003? Think TV, cross-media, and broadband. Read More...

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Branding Your E-Mails, Part 1
Email

Branding Your E-Mails, Part 1

23y Martin Lindstrom

Branding Your E-Mails, Part 1

Martin offers five steps toward e-mail that reflects your brand. Read More...

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Spam Cost Corporate America $9B in 2002
Data insights

Spam Cost Corporate America $9B in 2002

23y Brian Morrissey

Spam Cost Corporate America $9B in 2002

Ferris Research says unwanted commercial e-mail is a huge drain on businesses, contradicting a recent survey finding spam a negligible work problem. R...

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Balancing Preference and Persuasion
Marketing

Balancing Preference and Persuasion

23y Gary Stein

Balancing Preference and Persuasion

There are three types of online currency. What are they -- and what do you want consumers to spend on your site? Read More...

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Web Server Statistics Page
Audience

Web Server Statistics Page

23y rumo

Web Server Statistics Page

internet.com's ServerWatch reports on surveys that examine the number and types of servers being used to power the Internet. Check the results of the ...

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Report: Spam Cost Corporate America $9B Last Year
Data insights

Report: Spam Cost Corporate America $9B Last Year

23y Brian Morrissey

Report: Spam Cost Corporate America $9B Last Year

Ferris Research says unwanted commercial e-mail is a huge drainon businesses, contradicting a recent survey finding spam a negligible work problem. Re...

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What Happened to Customer Service?
Marketing

What Happened to Customer Service?

23y Jeremy Lockhorn

What Happened to Customer Service?

Jeremy wants to know: Is it just him, or have most companies totally forgotten the importance of customer service? Read More...

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2003: What's Hot, What's Not
Marketing

2003: What's Hot, What's Not

23y Pamela Parker

2003: What's Hot, What's Not

Online is finally recovering. What sectors will grow the fastest? Read More...

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