How to Undermine Your Brand and Tax Resources With an E-Newsletter
Marketing

How to Undermine Your Brand and Tax Resources With an E-Newsletter

24y Martin Lindstrom

How to Undermine Your Brand and Tax Resources With...

Think your customers are at the edge of their seats, breathless with the anticipation of your newsletter's arrival in their inboxes? Reality check: Th...

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CRM Needs a Team to Succeed
Marketing

CRM Needs a Team to Succeed

24y Robyn Greenspan

CRM Needs a Team to Succeed

With increasing demands from customers for real-time service, employeeadoption and enterprise-wide strategies take on increasing importance. Read More...

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IM: Instant Gratification for Marketers?
Marketing

IM: Instant Gratification for Marketers?

24y Sean Carton

IM: Instant Gratification for Marketers?

Over half of surfers regularly use a medium there's virtually no marketing on? That'll be over... in an instant. Read More...

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La Cosa Nostra, Affiliate Style: The Power of Partnerships
Marketing

La Cosa Nostra, Affiliate Style: The Power of Partnerships

24y Declan Dunn

La Cosa Nostra, Affiliate Style: The Power of Part...

Profiting together is easier than playing solo. Read More...

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Voice Recognition Industry Poised for Revolution
Marketing

Voice Recognition Industry Poised for Revolution

24y Robyn Greenspan

Voice Recognition Industry Poised for Revolution

Speech-centric applications are expected to have people talking about implementation. Read More...

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At Last, Interactive Media Speaks Up
Marketing

At Last, Interactive Media Speaks Up

24y Pamela Parker

At Last, Interactive Media Speaks Up

It's taken two years, but the online advertising industry is finally ready to state its case. Read More...

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Singapore's Broadband Adoption On The Rise
Data insights

Singapore's Broadband Adoption On The Rise

24y Mark Sakalosky

Singapore's Broadband Adoption On The Rise

The number of broadband users in Singapore surged 35 percent withinsix months, said NetValue. Read More...

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What Is the Web Good For, Anyway?
Marketing

What Is the Web Good For, Anyway?

24y Jeffrey Graham

What Is the Web Good For, Anyway?

Smart marketers don't ask IF they should advertise online. They ask HOW. Read More...

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Overdue for a Brand Tune-Up?
Marketing

Overdue for a Brand Tune-Up?

24y Martin Lindstrom

Overdue for a Brand Tune-Up?

You launched four or five years ago. Is your site still in synch with your brand? Read More...

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Macromedia Versus Microsoft?
Marketing

Macromedia Versus Microsoft?

24y Jeremy Lockhorn

Macromedia Versus Microsoft?

Could Macromedia's recent moves to expand Flash as a development tool pose a threat to a certain other software company? Read More...

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Storage Continues To Have A Prominent Place
Marketing

Storage Continues To Have A Prominent Place

24y ClickZ Stats Staff

Storage Continues To Have A Prominent Place

Revenues for the Singapore's storage management software marketincreased by US$5 million in 2001, said IDC. Read More...

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Spam: Call to (What?) Industry Action
Email

Spam: Call to (What?) Industry Action

24y Rebecca Lieb

Spam: Call to (What?) Industry Action

If we can’t agree on opt-in versus opt-out, how will we stop spam? Read More...

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U-G-L-Y, You Ain't Got No Alibi...
Marketing

U-G-L-Y, You Ain't Got No Alibi...

24y Jim Kukral

U-G-L-Y, You Ain't Got No Alibi...

Like it or not, first impressions are often based on looks alone. Here's how to show your site's best face. Read More...

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Trust Is in the Details
Audience

Trust Is in the Details

24y Robyn Greenspan

Trust Is in the Details

Many Internet users and online consumers are looking at sites with skeptical eyes, and questioning the credibility of Web content. Read More...

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IT Execs See Security Driving Recovery
Audience

IT Execs See Security Driving Recovery

24y Erin Joyce

IT Execs See Security Driving Recovery

A survey of New York-area technology executives by The New York Timesranks Silicon Alley as among the weakest high-tech regions in the country. But a ...

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Seven Skills You Need to Manage Your Web Site
Marketing

Seven Skills You Need to Manage Your Web Site

24y Gerry McGovern

Seven Skills You Need to Manage Your Web Site

Whether you manage an intranet or an e-commerce Web site, these are the seven skills you need to master. Read More...

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Pushing Sponsorship
Marketing

Pushing Sponsorship

24y Martin Lindstrom

Pushing Sponsorship

Ever thought of naming your child after a corporation? A new era of sponsorships is dawning, so you'd better grab the opportunity. Read More...

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Travel Shoppers Slow to Buy
Marketing

Travel Shoppers Slow to Buy

24y Robyn Greenspan

Travel Shoppers Slow to Buy

Online travel purchases may not be impulsive but there is one site that has been rated as making life easier for weary Web travelers. Read More...

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U.S. In-Home IM Usage Hits 41M
Marketing

U.S. In-Home IM Usage Hits 41M

24y Bob Woods

U.S. In-Home IM Usage Hits 41M

Instant messaging's popularity is showing up in impressive numbers inboth the consumer and professional markets -- almost 40 percent of those at home ...

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Macromedia Blogs and the Death of the 'Official Story'
Marketing

Macromedia Blogs and the Death of the 'Official Story'

24y Sean Carton

Macromedia Blogs and the Death of the 'Official St...

The latest Internet trend du jour is behind one of the most innovative marketing strategies being deployed today. Why? Because it's honest. Read More...

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Spam: Taking Action
Email

Spam: Taking Action

24y Pamela Parker

Spam: Taking Action

Afraid of using ’FREE’ in your subject line? You’re not alone. Nor is your fear unfounded. Techniques legitimate marketers can use to bypass spam filt...

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Waking the Dead
Marketing

Waking the Dead

24y Shawn Collins

Waking the Dead

'Dead' affiliates may only be sleeping. How to revive active participation in your program. Read More...

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Catalogers Seeing Returns from Web
Audience

Catalogers Seeing Returns from Web

24y Christopher Saunders

Catalogers Seeing Returns from Web

Findings from DoubleClick's Abacus unit suggest a need formulti-channel marketing and sales tracking. Read More...

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The Importance of Cross-Media Measurement
Marketing

The Importance of Cross-Media Measurement

24y Jeffrey Graham

The Importance of Cross-Media Measurement

Cross-media measurement begets cross-media education. That's good news for traditional marketers who need to justify their online buys. Read More...

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How to Open Your (Audience's) Eyes
Marketing

How to Open Your (Audience's) Eyes

24y Tig Tillinghast

How to Open Your (Audience's) Eyes

Brilliant creative can be as powerful and evocative as Proust's Madeleine. Online may be the most effective medium for deeply sensory messages. Read M...

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E-Commerce - Color It Green
Audience

E-Commerce - Color It Green

24y Beth Cox

E-Commerce - Color It Green

More than half of all U.S. retailers reported profitability from their online sales efforts last year, says a new research report from an industry gro...

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Making Money on Free Music
Audience

Making Money on Free Music

24y Robyn Greenspan

Making Money on Free Music

The American file-swapping population swells to 19 percent; Eminem'sCD debuts at number one; and the digital audio product industry is expected to boo...

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