The Web's advantage is interactivity. Use it wisely, and you'll be competing with brick-and-mortar retailers on their own turf. Read More...
View articleA pair of studies from J.D. Power and Associates found that auto buyers are increasingly working the Internet into their search, regardless of searchi...
View articleThe concept of e-government often brings to mind efficient and convenient interaction between the government and citizens. But some research suggests ...
View articleIt doesn't make much sense that the day after Thanksgiving would signal the start of the online holiday shopping season, but consumers conditioned to ...
View articleInvestment in customer relationship management technologies by retail financial institutions will drive healthygrowth of these tools through 2005, acc...
View articleChurch and state. Sales and marketing. They're separated -- but can be reconciled. Read More...
View articleIsn't that a member of your target audience grasping a joystick and whizzing through the latest computer game? Gaming isn't just for pimply faced boys...
View articleThis much we know: it's been an emotional and unsettling autumn, and that has not been good for the economy. But how that will influence holiday spend...
View articleTrust -- or the lack of it -- is emerging as one of the critical roadblocks to success in e-commerce and online marketing initiatives, according to a ...
View articleThe wireless messaging channel known as SMS is ripe for exploitation. But Martin says few advertisers are taking advantage of the opportunity. Read Mo...
View articleIn a hurry to create a solid brand? Don't forget to build that brand around a valuable product. Read More...
View articleSlightly more than one-quarter of European consumers with Internet access bank online, according to a report by Datamonitor, and British Internet user...
View articleThirty-five percent of all Americans report being very satisfied with their online holiday shopping experience, which is better than years past, but a...
View articleKeep it simple and keep it snappy, or today's time-starved customers may leave before you've finished your pitch. Read More...
View articleU.S. online sales decreased from $4.0 billion in September to $3.6 billion in October, according to the NRF/Forrester Online Retail Index. This raises...
View articlePrepaid performance deals may be all the rage in affiliate circles, but they don't make much sense to Jason. Read More...
View articleIf it ain't broke, don't fix it. Rebecca weighs in on the redesign everyone's talking about. Read More...
View articleA significant increase in the number shoppers at toy sites during the week ending Nov. 11 has led analysts to declare that week the beginning of the h...
View articleIT budgets in the United States increased in 2001, but not nearly as much they were forecast to rise back in January of 2001. Read More...
View articleYou may have the raw data, but unless you get a creative brief that provides true insights into your audience, your copywriting inevitably suffers. Re...
View articleA certain school of thought holds that Internet advertising, to be successful in wooing traditional marketers, must adopt the language and metrics to ...
View articleA report by eMarketer expects a record quarter for online consumer spending in the fourth quarter of 2001, and more than 14 million more shoppers than...
View articleIt's not a surprise that a Jupiter Media Metrix study found the time spent using instant messaging applications was up 48 percent at home in the past ...
View articleChoosing ad-serving technology? It's a big investment with a panoply of factors to consider. Server side? Third party? In this two-part series, Eric w...
View articleMessage over medium. The threat of anthrax could deter people from opening direct mail pieces, even from brands they've trusted all their lives. If ma...
View articleEnough of what everyone's doing wrong on the Web. Here's a company Joe thinks is picture-perfect. This case study looks at ways to keep customers happ...
View article